PMCPA Case Analysis

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All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2018
CASE
AUTH/3027/3/18 Sunovion Pharmaceuticals Europe

Sunovion voluntary admission: late patient organisation disclosure and inaccurate information to PMCPA (AUTH/3027/3/18)

Sunovion admitted failing to disclose 2016 support to a patient organisation and gave inaccurate information to the PMCPA. Breaches of Clauses 27.7,…

2019
CASE
AUTH/3165/2/19 Gilead

AUTH/3165/2/19: Gilead Sciences v ViiV Healthcare (Tivicay/Juluca) – No breach

Intercompany complaint about alleged off-label promotion and misleading claims for dolutegravir regimens at an HIV conference and on a website. Panel ruled…

2018
CASE
AUTH/3031/4/18 Gilead ⭐ Case of the Week

Gilead speaker training meeting: unclear purpose and off-label positioning of Zydelig for Richter’s transformation (AUTH/3031/4/18)

A Frankfurt β€œfaculty” meeting was presented as non-promotional, but invitees weren’t clearly told it was speaker training. Slides and narrative positioned Zydelig…

2019
CASE
AUTH/3254/10/19 Napp Pharmaceuticals

Napp: BMJ hosted β€œintroductory panel” for Invokana ruled promotional and missing prescribing information (AUTH/3254/10/19)

A BMJ hosted β€œpanel” linking to an Invokana microsite was ruled promotional in its own right. Because it lacked a clear, prominent…

2019
CASE
AUTH/3231/7/19 Norgine

Shield and Norgine: Feraccru website claims, animal data not disclosed and public advertising of a POM (AUTH/3231/7/19 & AUTH/3255/7/19)

Feraccru website: β€œwell tolerated” claim upheld, but mechanism-of-action text misled by implying human/Feraccru data and a public-facing disease page linked to the…

2010
CASE
AUTH/2352/8/10 Chiesi

AUTH/2352/8/10: GlaxoSmithKline v Chiesi β€” Clinical Support Service treated as an unacceptable switch programme

Chiesi’s NHS β€œtherapeutic review” support was found to facilitate switching to a limited list of products. The Appeal Board upheld breaches of…

2011
CASE
AUTH/2392/2/11 Sanofi

AUTH/2392/2/11: Patients attended Multaq promotional meeting (Anonymous v Sanofi-Aventis)

Patients attended a restaurant promotional meeting where Multaq was promoted. PMCPA ruled advertising a POM to the public (Clause 22.1) and poor…

2011
CASE
AUTH/2431/8/11 Eli Lilly ⭐ Case of the Week

General Practitioner v Lilly (AUTH/2431/8/11): Legibility of prescribing information for Bydureon ad – no breach

A GP said Bydureon prescribing information was β€œincredibly difficult to read”. Panel found it was near the limit (grey on white) but…

2011
CASE
AUTH/2417/6/11 Servier

Servier: MLS email trail seen as off-licence promotion of Procoralan (ivabradine) for heart failure (AUTH/2417/6/11)

A PCT complained that Servier’s medical liaison specialist emails β€œsoftened the market” for ivabradine in heart failure. Appeal Board upheld breaches for…

2011
CASE
AUTH/2454/11/11 Celgene

AUTH/2454/11/11: Pharmacist v Celgene β€” advisory board honoraria alleged as disguised promotion (No breach)

A hospital pharmacist alleged Celgene’s Vidaza advisory boards (incl. Β£600 honorarium) were disguised promotion/inducement around SMC timing. PMCPA found legitimate consultancy need,…

2018
CASE
AUTH/3071/9/18 Novo Nordisk

AUTH/3071/9/18: Director v Novo Nordisk β€” Clinical trial disclosure (No breach)

BMJ analysis suggested Novo Nordisk had 1 β€œdue” EUCTR trial without posted results (98.1% compliance). Company said the trial was withdrawn before…

2018
CASE
AUTH/3076/9/18 AstraZeneca

AUTH/3076/9/18: Director v AstraZeneca – Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3076/9/18 (Director v AstraZeneca) about clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…

2011
CASE
AUTH/2414/6/11 AstraZeneca ⭐ Case of the Week

AUTH/2414/6/11: Hospital Doctor v AstraZeneca – β€œTraining day research invitation” for rep capability workshop (No breach on appeal)

A doctor challenged a third‑party invitation to a paid β€œtraining day research” workshop for rep mock consultations. Panel initially found disguised promotion,…

2012
CASE
AUTH/2510/6/12 ProStrakan

AUTH/2510/6/12: Anonymous v ProStrakan (Abstral) – alleged misleading titration advice (No breach)

Anonymous physician alleged a ProStrakan rep gave an incorrect day-by-day Abstral titration schedule. Panel found the complaint unproven on the balance of…

2012
CASE
AUTH/2479/2/12 AstraZeneca

Novo Nordisk v Bristol-Myers Squibb & AstraZeneca: symposium on unlicensed dapagliflozin found not promotional (AUTH/2479/2/12, AUTH/2480/2/12)

Novo Nordisk alleged a PCDS satellite symposium promoted unlicensed dapagliflozin and that sales reps attended. The Panel found the complaint not proven…

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