PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2016
CASE
AUTH/2865/8/16 Sanofi

AUTH/2865/8/16: Anonymous (non-contactable) v Sanofi β€” MEGS nurse advisor service via consultancy company (No breach)

Anonymous complaint alleged industry-funded audits/workshops and coercive behaviour linked to prescribing. Panel found no evidence against Sanofi; its MEGS nurse advisor service…

2012
CASE
Roche Products

Roche: delayed clinical trial results disclosure for BP22572 (Kadcyla/Perjeta) due to misclassification

PMCPA found Roche failed to disclose results of a Phase Ib/IIa trial (BP22572) within required timelines due to internal phase misclassification. Breach…

2017
CASE
AUTH/2931/1/17 Pfizer

Pfizer β€˜Ultimate Stop Smoking Roadshow’ invite: sponsorship clear, but β€˜ultimate’ breached professional standing (AUTH/2931/1/17)

Pulse online ad and emails invited HCPs to a Pfizer-funded stop smoking roadshow. Panel found sponsorship clear and no PI required on…

2016
CASE
AUTH/2923/12/16 Merck Sharp & Dohme

Merck Sharp & Dohme: Remicade ad strapline β€œmore than a name” implied special merit without substantiation (AUTH/2923/12/16)

A hospital pharmacist challenged a Remicade journal ad using a dandelion image and the strapline β€œmore than a name”. Appeal Board found…

2017
CASE
AUTH/2988/10/17 Otsuka ⭐ Case of the Week

Employee v Otsuka (AUTH/2988/10/17): LinkedIn posts promoted POMs to the public and included pre-licence and off-label content

An Otsuka employee used a personal LinkedIn account to share links about tolvaptan and brexpiprazole. The Panel found promotion of POMs to…

2007
CASE
AUTH/2009/6/07 Flynn Pharma

AUTH/2009/6/07: Anonymous v Flynn Pharma β€” Promotion of Medikinet (No breach)

Anonymous complaint about allegedly inappropriate Medikinet mailings, rep calls, and a German clinical paper. Panel found targeting to child psychiatrists/paediatricians reasonable and…

2007
CASE
AUTH/2076/12/07 Abbott Laboratories

AUTH/2076/12/07: Pharmacist v Abbott β€” rep asked for increased Kaletra order to secure Christmas bonus

A hospital pharmacist complained an Abbott rep asked her to increase Kaletra orders so he could get a Christmas bonus. PMCPA ruled…

2007
CASE
AUTH/2037/8/07 Teva

Teva educational meeting on Qvar ruled promotional; omission of paediatric licence limitation found misleading (AUTH/2037/8/07)

At a Teva-sponsored asthma meeting, the Panel said the medical director’s talk was promotional and misleading for omitting that Qvar wasn’t licensed…

2007
CASE
AUTH/1995/4/07 Wyeth

AUTH/1995/4/07: Anonymous v Wyeth β€” alleged inappropriate hospitality (No breach)

Anonymous alleged pharma-funded conference hospitality was inappropriate. Panel found Wyeth had not agreed to sponsor the 2007 meeting, so there could be…

2007
CASE
AUTH/1941/1/07 Altana Pharma ⭐ Case of the Week

AstraZeneca v Altana (AUTH/1941/1/07): β€œEquivalent/comparable” claims for Protium vs Nexium and secondary endpoint β€˜2 days faster’ messaging

Altana’s Protium materials compared to Nexium used β€œequivalent/comparable” healing and symptom claims and β€œ2 days faster” messaging. PMCPA found misleading, unsubstantiated comparisons…

2007
CASE
AUTH/1945/1/07 Novartis Pharmaceuticals UK

Novartis voluntary admission: Exforge advert published in UK journals before UK marketing authorisation (AUTH/1945/1/07)

Novartis reported that an Exforge (amlodipine/valsartan) advertisement ran in UK medical press before UK marketing authorisation. PMCPA found breaches of Clauses 3.1…

2006
CASE
AUTH/1917/11/06 Pfizer

AUTH/1917/11/06: Primary Care Trust Senior Pharmacist v Pfizer – Champix pre-launch presentation (No breach)

A PCT pharmacist alleged a Champix budget-impact presentation to a stop smoking service was impermissible advance notification. Panel found Champix already had…

2006
CASE
AUTH/1889/9/06 Servier Laboratories

Servier voluntary admission: rep sent unsolicited promotional email and created promotional letters (AUTH/1889/9/06)

Servier admitted a rep used unsolicited promotional email and self-created promotional letters about Protelos without certification or prescribing info. PMCPA found breaches…

2006
CASE
AUTH/1869/7/06 Daiichi-Sankyo UK

Daiichi-Sankyo: rep-created cost/profit spreadsheets for Olmetec deemed promotional and misleading (AUTH/1869/7/06)

A rep provided GP practice spreadsheets comparing antihypertensives and showing β€œprofit per script”. Panel said they went beyond an enquiry response, were…

2017
CASE
AUTH/2999/12/17 Otsuka ⭐ Case of the Week

AUTH/2999/12/17 – Director v Otsuka (Deltyba): Clinical trial disclosure

PMCPA case AUTH/2999/12/17 (Director v Otsuka) about clinical trial disclosure for Deltyba. Outcome: no breach; matter found outwith the scope of the…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training