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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A physician challenged a £300-paid invitation to assess sales reps as “underhand”. Panel initially found disguised promotion and inducement concerns, but the…
A GP challenged Pradaxa.co.uk access controls and content. PMCPA found no public advertising and no misleading dose issue, but ruled a breach…
J&J leavepiece for Nicorette Invisi Patch used tick/cross comparisons vs varenicline and a bar chart from an observational study. PMCPA found misleading…
GP alleged Pradaxa web promotion used relative risk without absolute risk and omitted prescribing info with linked reprints. Panel found absolute rates…
A hospital pharmacist alleged ProStrakan reps discussed Abstral for post-operative urology patients (off-label). Panel found the complaint not proven on balance of…
Pulse mistakenly printed both a 1-page Vesicare ad and a 2-page bound insert, creating 3 pages of Vesicare advertising. Despite publisher error,…
Ex-employee alleged archived investor presentations on AstraZeneca’s website repeated earlier problematic Seroquel weight claims. Panel initially found a breach of undertaking, but…
Complaint alleged an Almirall representative offered free Constella stock as a “trial” to support a formulary application. Panel found the complainant provided…
A chief pharmacist complained about a Lundbeck promotional email for Cipralex sent via a database agency to local prescribers. The Panel found…
A renal nurse complained that Durogesic DTrans branded pens were in BRS 2013 delegate bags. Panel found a breach of Clause 18.3,…
Menarini sponsored speakers and an exhibition stand at a BJMA UK meeting. The Panel found the event’s main purpose was social/cultural with…
A patient complained about Prolia patient information, a German leaflet being supplied, and alleged missing side-effect information and “yellow marker/black triangle” issues.…
A Pulse “Quick Guide” funded by Bausch & Lomb was found to resemble independent editorial content and included misleading claims about skin-to-muscle…
Large Milan meeting billed as an advisory board was ruled not genuine; UK HCPs were paid to attend what was deemed promotional…
MIMS “abbreviated” CosmoCol ad included pack size/cost and other claims, so needed prescribing info. Both the ad and a leavepiece failed to…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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