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2016
year
AUTH/2908/11/16 Bayer Clause 13 Clause 9 ⭐ Case of the Week

Bayer: delayed disclosure of Phase I Xofigo trial results (AUTH/2908/11/16)

PMCPA found Bayer failed to post Phase I Xofigo trial results within the required 12 months after first licensing/commercial availability…

2017
year
AUTH/2934/2/17 Johnson Clause 4.4

AUTH/2934/2/17: Johnson & Johnson breached Clause 4.4 over Nicorette rolling banner missing prominent PI link on first frame

Pulse Online rolling banner for Nicorette included the generic name but the first banner lacked a clear, prominent single-click link…

2017
year
AUTH/2947/3/17 Sanofi Clause 15.9 Clause 9.1

Sanofi call-rate KPIs: briefing email breached Clause 15.9 and high standards (AUTH/2947/3/17)

Anonymous complaint about Sanofi reps’ call-rate expectations. Panel found no proof of over-calling, but a manager email pushing higher contact…

2017
year
AUTH/3005/12/17 Biogen

Biogen: delayed disclosure of three Tecfidera trials (AUTH/3005/12/17)

Biogen UK was found in breach for late disclosure of three Phase I/II Tecfidera trials. Results should have been public…

2018
year
AUTH/3017/2/18 Celgene Clause 14.1 Clause 15.9 Clause 9.1

Celgene ‘meetings in a box’ materials: certification didn’t cover HCP use and reps weren’t adequately briefed (AUTH/3017/2/18)

Celgene’s Otezla “meetings in a box” slide decks were certified as if for rep use only, but were also used…

2006
year
AUTH/1902/10/06 Gamble Clause 18.1 Clause 2 ⭐ Case of the Week

Sanofi-Aventis & Procter & Gamble: osteoporosis nurse audit service linked to Actonel prescribing (AUTH/1902/10/06, AUTH/1903/10/06)

ABBH nurse audit programme materials linked offering an osteoporosis audit service to agreement to prescribe Actonel. Breaches of Clauses 18.1…

2007
year
AUTH/2052/10/07 Roche Products

AUTH/2052/10/07: Member of the public v Roche – MabThera (rituximab) BMJ advertisement (No breach)

Roche’s BMJ MabThera ad showing a high-jump athlete and “Recommended by NICE” was challenged as misleading and raising false hope.…

2007
year
AUTH/1998/8/07 Merck Sharp & Dohme

AUTH/1998/8/07: Anonymous GP v Merck Sharp & Dohme — meeting invitation (no breach)

A GP complained an MSD meeting invitation looked unprofessional and unclear. The Panel found the company identity and meeting arrangements…

2006
year
AUTH/1925/12/06 ApoPharma Clause 7

AUTH/1925/12/06: Novartis v ApoPharma (Ferriprox) — breach of undertaking and “Life is Getting Longer” hanging comparison

Ferriprox banner ad linked UK clinicians to a page reusing “Life is Getting Longer…”, previously ruled a hanging comparison. Panel…

2007
year
AUTH/1947/1/07 AstraZeneca

AUTH/1947/1/07: PCT head of prescribing complaint about missed appointment by AstraZeneca representative (No breach)

A PCT complained an AstraZeneca rep missed a rebooked appointment and didn’t explain. Panel criticised use of a personal PDA…

2006
year
AUTH/1921/11/06 Schering Health Care ⭐ Case of the Week

AUTH/1921/11/06: Retired Hospital Doctor v Schering Health Care (LARC public advertisement) – No breach

Schering placed a LARC information feature in an M&S magazine. Complaint alleged missing progestogen safety warnings. Panel found the piece…

2006
year
AUTH/1891/9/06 Eli Lilly Clause 20.2

Lilly voluntary admission: sponsoring a journalist to attend ESSM led to a public-facing Cialis prompt (AUTH/1891/9/06)

Lilly sponsored a freelance journalist to attend ESSM where a Cialis symposium (incl. unlicensed once-daily regimen) was compulsory. Two lay-press…

2006
year
AUTH/1873/8/06 GlaxoSmithKline Clause 4.1

GSK TORCH study journal advert ruled promotional and in breach for missing prescribing information (AUTH/1873/8/06)

A paid-for journal ad promoting awareness of GSK’s TORCH COPD study was deemed an indirect product advertisement for Serevent/Flixotide/Seretide and…

2017
year
AUTH/3002/12/17 Octapharma

AUTH/3002/12/17: Director v Octapharma (Nuwiq) — clinical trial disclosure (No breach; outwith scope)

PMCPA case AUTH/3002/12/17 (Director v Octapharma) concerning clinical trial disclosure for Nuwiq. Outcome: No breach; matter found to be outwith…

2015
year
AUTH/2788/8/15 Pfizer

Prescribing Adviser v Pfizer (AUTH/2788/8/15) – Paying for a Lyrica switch

PMCPA case AUTH/2788/8/15: complaint about paying for a Lyrica switch. Outcome: No breach; matter considered outwith the scope of the…

2014
year
AUTH/2686/1/14 Bristol-Myers Squibb ⭐ Case of the Week

AUTH/2686/1/14: Member of the public v Bristol-Myers Squibb (Clinical Trial Disclosure – Javlor) – Out of scope / No breach

PMCPA recorded the complaint as outwith the scope of the ABPI Code (2012). No breach was found and no case…

2019
year
AUTH/3230/7/19 GlaxoSmithKline Clause 26.1

GSK breach over Zejula pipeline tweet on public Twitter feed (AUTH/3230/7/19)

GSK’s corporate Twitter shared Zejula trial/regulatory updates in a Q2 results thread. PMCPA said the tweet was accessible to the…

2006
year
AUTH/1835/5/06 Recordati Pharmaceuticals Clause 15 Clause 4

AUTH/1835/5/06: GP v Recordati — Rep-created appointment letter ruled promotional and uncertified

A GP complained about a rep’s non-headed letter seeking an appointment but making efficacy/price claims. PMCPA ruled it was promotional,…

2019
year
AUTH/3225/7/19 UCB Pharma Clause 14.1 Clause 4.3

UCB breach: BMJ website ‘tile’ for Viridal omitted non-proprietary name and was not certified (AUTH/3225/7/19)

A BMJ-hosted promotional ‘tile’ for Viridal showed the brand name without the non-proprietary name and lacked certification. UCB said an…

2007
year
AUTH/2019/7/07 Galderma Clause 2 Clause 7.2 Clause 7.4

Leo v Galderma: ‘Dear Doctor’ letter for Silkis—claims on comparable efficacy, cosmetic acceptability and “cost effective” found misleading

Galderma’s GP letter promoting Silkis as an alternative to Dovonex used broad claims on steroid comparability, cosmetic acceptability and “cost…

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