PMCPA Case Library

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1,930 cases found

08
Mar 2026
2021 Code Theramex HQ UK

Theramex congress booth discussion about linzagolix (Yselty): complaint about alleged off-label/availability promotion found no breach (AUTH/3902/5/24)

A UK doctor alleged a Theramex representative implied linzagolix was available and soon licensed for endometriosis at an Italy congress. PMCPA could…

08
Mar 2026
2021 Code AstraZeneca

AUTH/3900/5/24: Ex-Employee v AstraZeneca (meetings, hospitality and alleged inducement) – No breach

Ex-employee alleged excessive alcohol/hospitality and inducement to prescribe at a conference, plus a poorly attended workshop becoming a “pseudo advisory board”. Panel…

08
Mar 2026
2021 Code Cipla Clause 5.1

Cipla: failure to evidence HCP interaction records led to Clause 5.1 breach (AUTH/3887/4/24)

PMCPA found Cipla failed to evidence records of representative interactions with HCPs for nearly two years (Aug 2022–Jul 2024), breaching Clause 5.1…

08
Mar 2026
2021 Code Britannia Pharmaceuticals Clause 5 Clause 11

AUTH/3885/3/24: Ever Pharma UK v Britannia Pharmaceuticals – off-licence promotion risk via nurse service package deal and sponsored symposium

PMCPA found Britannia breached Clauses 11.2 and 5.1 after its nurse service package deal agreement contemplated home initiation (off-label) and a sponsored…

08
Mar 2026
2021 Code Jazz Clause 3 Clause 25

Jazz Pharmaceuticals: patient organisation event webpage failed to acknowledge sponsorship clearly from the outset (Clause 25.3)

A patient organisation’s event webpage placed Jazz’s sponsorship disclosure at the bottom and used ambiguous “supported by” wording. PMCPA ruled a breach…

08
Mar 2026
2021 Code Jazz Pharmaceuticals Clause 23.2 Clause 25.3

Jazz Pharmaceuticals UK breached transparency rules for patient organisation-funded family guide (AUTH/3907/05/24)

Jazz funded a patient organisation’s “Family Guide” via unrestricted grants. The funding declaration appeared in small font on page 5 and the…

08
Mar 2026
2021 Code Boehringer Ingelheim Clause 5.1 Clause 8.5 Clause 12.1 Clause 12.4

Boehringer Ingelheim: Jardiance slide deck left accessible beyond recertification and PI link failed (AUTH/3906/5/24)

A Jardiance case-study slide deck remained accessible via a live URL long after retirement, wasn’t recertified within 2 years, and the PI…

08
Mar 2026
2021 Code GSK

GSK Omjjara (momelotinib) HCP website: mobile vs desktop rendering and certification (AUTH/3909/5/24)

Complaint alleged the mobile version of a GSK Omjjara HCP webpage was uncertified due to navigation text differences vs desktop. PMCPA ruled…

08
Mar 2026
2021 Code Roche

Roche: healthcare partnership website sponsorship declaration held sufficiently clear from the outset (AUTH/3893/4/24)

Complaint alleged Roche sponsorship wasn’t declared prominently from the outset on a partnership website and breached a prior undertaking. PMCPA Panel found…

08
Mar 2026
2021 Code Evolus Clause 4.6 Clause 5.1 Clause 8.1 Clause 12.3 Clause 12.4 Clause 12.6 Clause 12.10

Evolus website: missing trial disclosure, NI prescribing info gaps, and mobile black triangle/generic name failures

PMCPA found multiple breaches on Evolus’ Nuceiva website: no homepage clinical trial signpost, NI prescribing info issues, and mobile display failures (black…

08
Mar 2026
2021 Code GSK UK Clause 5.1

AUTH/3880/2/24: Complainant v GSK — LinkedIn acquisition post referencing investigational AIO-001 (No breach after appeal)

Complaint alleged pre-licence promotion via a LinkedIn post linking to a GSK press release about Aiolos Bio acquisition and AIO-001 in asthma.…

08
Mar 2026
2021 Code Gedeon Richter

AUTH/3904/5/24: Complainant v Gedeon Richter (Evra ad and linked e-detail pages) – No breach

Complaint alleged Evra ad and linked ‘Benefits’/‘Safety & tolerability’ pages omitted full indication and key risks/contraindications. Panel found no breach of Clauses…

08
Mar 2026
2021 Code Jazz Pharmaceuticals Clause 2 Clause 5.1 Clause 6.1

Jazz Pharmaceuticals UK breached ABPI Code over Epidyolex promotional video omitting key hepatic contraindication (AUTH/3918/6/24)

PMCPA ruled Jazz’s Epidyolex HCP video misleading for presenting hepatic monitoring/dosing without clearly stating the SmPC contraindication (ALT/AST >3x ULN with bilirubin…

08
Mar 2026
2021 Code Jazz Clause 2 Clause 5.1 Clause 6.1

Jazz Pharmaceuticals: Epidyolex HCP videos ruled misleading due to omitted hepatic contraindication and dose adjustment/discontinuation guidance (AUTH/3917/6/24)

Two Jazz-funded promotional/educational HCP videos for Epidyolex omitted key SPC liver contraindication and management guidance for concomitant valproate use. PMCPA found misleading…

08
Mar 2026
2019 Code AstraZeneca Clause 3.1 Clause 9.1 Clause 14.1

AstraZeneca Twitter/X posts about Covid-19 vaccine: one tweet ruled promotional pre-authorisation (AUTH/3892/4/24)

PMCPA reviewed four AstraZeneca UK corporate tweets about its Covid-19 vaccine. Tweets 1–3 were non-promotional corporate updates. Tweet 4 was ruled promotional…

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