ABPI Compliance Insights

In-depth analysis of the grey areas, emerging risks, and practical lessons that matter to compliance leads, signatories, and medical affairs teams.

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AI-Enabled MLR in Pharma: Governance First Guide

Anzal

Dr Anzal Qurbain

19 Feb 2026 Β· 9 min read

Insights

AI tools can enhance Medical affairs MLR workflows but pose governance challenges. It’s crucial to implement strict controls, maintain compliance with the ABPI Code, and ensure documented human oversight.

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Insights 🕑 10 min read

Blurred boundaries: Lessons from the Eli Lilly Facebook Breast Cancer Ad (CASE/3869/12/23)

TL;DR: Even a globally reputable company using trusted partners can stumble into serious compliance breaches online. All pharma…

12 Feb 2026 Read ↗
Insights 🕑 2 min read

LinkedIn landmines: The hidden pitfalls of pharma social media

What 214 Social Media cases taught me about compliance risk I’ve just finished reviewing 214 PMCPA cases where…

12 Feb 2026 Read ↗
Insights 🕑 11 min read

The ripple effect of a single click: What Moderna’s mRESVIA PMCPA case really teaches us

Ever wondered how something as innocent as a LinkedIn ‘like’ could pull an entire pharma company into PMCPA…

12 Feb 2026 Read ↗
Insights 🕑 8 min read

Beyond the headlines: What the Epidyolex Press Release ruling really teaches pharma teams

Let me take you behind the scenes of a Jazz Pharmaceuticals case that could have happened to any…

12 Feb 2026 Read ↗
Insights 🕑 5 min read

Last-minute decks and the competitor trap: ABPI Clauses 6 & 14 risk under pressure

Every congress season, the influx of last-minute speaker decks exposes a familiar vulnerability in pharmaceutical communications. Speed, while…

12 Feb 2026 Read ↗
Insights 🕑 8 min read

Pipeline transparency at medical booths: A defendable approach for todays congresses

Every spring and summer, the congress season breathes energy into the pharmaceutical worldβ€”a moment brimming with anticipation for…

12 Feb 2026 Read ↗
Insights 🕑 10 min read

Unpacking β€˜Balance’ in the ABPI Code: Clearing the fog on the ABPIs favourite fuzzword

A brand manager surprised me when she asked me if the new ad was β€˜balanced’. I think she…

12 Feb 2026 Read ↗
Insights 🕑 6 min read

When “Supported by…” isn’t enough: The real risks of Pharma sponsorship declarations under the microscope

TL;DR: If your sponsorship declaration isn’t crystal-clear, up-front, and brutally honest about influence? It’s non-compliant. Tidy up your…

12 Feb 2026 Read ↗

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