Dr Anzal Qurbain
ABPI Final Medical Signatory • Pharmaceutical Physician (GMC) • MBA (LBS) • FFPM
Strategic ABPI Code Advisory for Pharmaceutical Leaders
Senior-level ABPI Code oversight for high-risk promotional, digital and governance environments.
Why Strategic Signatory-Level Oversight Matters
In complex promotional environments, Code interpretation is rarely theoretical. It is operational, commercial and reputational. My advisory work supports leadership teams where judgement carries material regulatory risk.
Real-world signatory judgement across claims, digital and congress materials
Experience supporting both UK affiliates and global teams
Independent risk assessment before escalation occurs
Focused on defensible reasoning — not checkbox compliance
Inter-company dialogue strategy and resolution through advanced negotiation
What a strategic advisory service looks like:
- Independent claim & campaign risk review
- Digital and social governance assessment
- SOP alignment and remediation
- Leadership-level ABPI training
- Inter-company negotiations and strategy
ABPI Final Medical Signatory • Pharmaceutical Physician (GMC) • MBA (LBS) • FFPM • 25+ years pharma leadership
How this works
Reducing compliance friction at Senior Level
I work directly with medical, compliance and marketing leadership to prevent avoidable rework, reduce approval bottlenecks and strengthen defensible decision-making.
Strategic Engagement Models
1) Ad Hoc Advisory
Targeted support on high-risk materials or campaigns.
2) Retained Signatory Oversight
Ongoing senior-level review support for affiliates or launch teams.
3) Risk Audit & Governance Review
Independent assessment of promotional and digital compliance frameworks.
4) Executive ABPI Training
Focused sessions for medical, compliance and marketing leadership.
How Strategic Engagement Begins
Engagement is structured, confidential and outcome-driven.
1
Initial consultation (30–45 minutes)
2
Context review and challenge mapping
3
Defined scope of advisory support
Why Senior-Level ABPI Oversight Matters
Regulatory exposure rarely emerges from obvious errors.
It develops from cumulative judgement gaps across campaigns, digital activity and governance structure.
Strategic advisory strengthens decision logic before scrutiny occurs.
Advisory engagement - Common clarifications
No. While rooted in ABPI Code expertise, advisory support often involves UK/EU affiliates and global coordination where UK standards influence campaign strategy.
Yes, where appropriate. Engagement may include structured signatory oversight or independent strategic advisory depending on organisational need.
Engagement begins with a structured consultation to understand context, exposure and objectives. From there, scope and advisory format are defined.
This advisory is designed primarily for leadership teams and senior decision-makers operating in higher-risk promotional environments.
Yes. Where required, advisory can include documented rationale to strengthen defensible decision-making frameworks.
Absolutely. All discussions are treated with professional discretion.
If your organisation is navigating complex promotional or digital risk, a structured advisory discussion is the appropriate next step.