PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3729/1/23 AstraZeneca ⭐ Case of the Week

AstraZeneca: promotional meeting misclassified and LinkedIn β€˜likes/reposts’ led to pre-authorisation promotion and public advertising concerns (AUTH/3729/1/23)

Six complaints against AstraZeneca. Breaches found for a UK meeting treated as non-promotional (certification/PI and β€˜cure’ claims) and for LinkedIn engagement promoting…

2019
CASE
Bristol-Myers Squibb Pharmaceuticals

GP v Pfizer and Bristol-Myers Squibb: Eliquis leavepiece renal dosing table found misleading

A GP challenged an Eliquis leavepiece claiming no dose adjustment in mild/moderate renal impairment. The PMCPA found the page misleading versus the…

2019
CASE
AUTH/3200/5/19 Napp Pharmaceuticals

AUTH/3200/5/19: Director/Media v Napp – arrangements for a New York meeting (2002)

Following BBC criticism, the PMCPA assessed a Napp-sponsored New York meeting for UK pain specialists. The Panel found breaches relating to overseas…

2019
CASE
Otsuka

Otsuka Europe: UK website product pages ruled to promote prescription-only medicines to the public

An anonymous employee complained that Otsuka UK webpages listed POM brand/generic names and indications. The Panel ruled the pages promoted POMs to…

2019
CASE
Boehringer Ingelheim

Boehringer Ingelheim voluntary admission: MIMS issue carried Spiolto Respimat advertising on more than two pages

Boehringer Ingelheim admitted that June 2019 MIMS carried a Spiolto Respimat full-page ad plus a double-sided bookmark insert, exceeding the two-page limit…

2019
CASE
AUTH/3287/12/19 UCB

UCB employee LinkedIn profile promoted unlicensed bimekizumab (AUTH/3287/12/19)

A UCB employee’s personal LinkedIn profile described work on Phase 3 axial spondyloarthropathy for bimekizumab. The Panel ruled this promoted an unlicensed…

2019
CASE
Bristol-Myers Squibb Pharmaceuticals

Bristol-Myers Squibb voluntary admission: incorrect overall survival data in promotional article (Urology News)

Bristol-Myers Squibb admitted a promotional article misquoted 30‑month overall survival figures for intermediate/poor-risk aRCC by using ITT data. The online article was…

2019
CASE
AstraZeneca

AstraZeneca voluntary admission: employee re-tweeted product-related tweets about Forxiga and Lynparza from a personal Twitter account

AstraZeneca admitted an employee re-tweeted positive clinical-trial-related posts about Forxiga and a Lynparza news tweet from a personal account. The Panel found…

2015
CASE
Vifor Pharma

Vifor corporate website: non-black black triangle symbol and no separation of public vs HCP content

Vifor’s corporate website displayed inverted triangle symbols in blue/grey/white (not black) on IV iron product pages and mixed public and HCP information…

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