3
33
Licence & Regulations
▼ sub-clauses
Clause 3 Sub-clauses — Licence & Regulations
What this means: Promotion of medicines outside the terms of their marketing authorisation or in breach of applicable legislation.
4
84
Misleading Claims
▼ sub-clauses
Clause 4 Sub-clauses — Misleading Claims
What this means: Promotion that is misleading, deceptive or does not accurately represent the medicine being promoted.
5
1
Substantiation of Claims
▼ sub-clauses
Clause 5 Sub-clauses — Substantiation of Claims
What this means: Claims that cannot be substantiated; promotion based on unsubstantiated data or evidence.
6
1
Comparisons
▼ sub-clauses
Clause 6 Sub-clauses — Comparisons
What this means: Comparisons with other medicines or companies that are unfair, inaccurate or misleading.
7
51
Disparagement
▼ sub-clauses
Clause 7 Sub-clauses — Disparagement
What this means: Disparagement of other companies, products or their promotional materials.
8
3
Testimonials
▼ sub-clauses
Clause 8 Sub-clauses — Testimonials
What this means: Use of testimonials and quotations from health professionals or others in a manner that is inaccurate or misleading.
9
181
High Standards
▼ sub-clauses
Clause 9 Sub-clauses — High Standards
What this means: The general requirement to maintain high standards — the fundamental requirement of the ABPI Code.
10
3
Certification
▼ sub-clauses
Clause 10 Sub-clauses — Certification
What this means: Certification of promotional materials before use — the signatory must ensure code compliance.
11
9
Reprints & Digital Content
▼ sub-clauses
Clause 11 Sub-clauses — Reprints & Digital Content
What this means: Reprints of journal articles and digital content used in promotion.
12
6
Scientific Service / MSL
▼ sub-clauses
Clause 12 Sub-clauses — Scientific Service / MSL
What this means: The scientific service and interactions by Medical Science Liaisons (MSLs).
14
9
Meetings & Hospitality
▼ sub-clauses
Clause 14 Sub-clauses — Meetings & Hospitality
What this means: Meetings sponsored by companies and hospitality provided to health professionals.
15
13
Educational Items
▼ sub-clauses
Clause 15 Sub-clauses — Educational Items
What this means: Educational items, exhibitions, and sponsorship of educational events.
16
Market Research
No data
17
7
Patient Organisations
▼ sub-clauses
Clause 17 Sub-clauses — Patient Organisations
What this means: Relationships with patient organisations; sponsorship and financial support.
18
6
Non-interventional Studies
▼ sub-clauses
Clause 18 Sub-clauses — Non-interventional Studies
What this means: Non-interventional studies (NIS) conducted primarily for commercial purposes.
19
5
Clinical Trials
▼ sub-clauses
Clause 19 Sub-clauses — Clinical Trials
What this means: Clinical trials and their promotion or communication.
20
5
Named Patient Supply
▼ sub-clauses
Clause 20 Sub-clauses — Named Patient Supply
What this means: Named patient and pre-licence supply of medicines.
21
1
Transfers of Value
▼ sub-clauses
Clause 21 Sub-clauses — Transfers of Value
What this means: Disclosure of transfers of value to health professionals and organisations.
22
8
Interactions with HCPs
▼ sub-clauses
Clause 22 Sub-clauses — Interactions with HCPs
What this means: Interactions between companies and healthcare professionals, including payments for services.
23
2
Advertising to Public
▼ sub-clauses
Clause 23 Sub-clauses — Advertising to Public
What this means: Advertising of prescription-only medicines directly to the public.
24
2
Online & Digital Activities
▼ sub-clauses
Clause 24 Sub-clauses — Online & Digital Activities
What this means: Online and digital activities, including social media and digital promotional materials.
25
1
Representative Conduct
26
23
Complaint Procedures
▼ sub-clauses
Clause 26 Sub-clauses — Complaint Procedures
What this means: Failure to comply with undertakings given to PMCPA or to respond adequately to PMCPA requests.
27
10
Supplementary Information
▼ sub-clauses
Clause 27 Sub-clauses — Supplementary Information
What this means: Supplementary information and schedules to the Code.
