PMCPA Case Analysis

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All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2022
CASE
AUTH/3717/12/22 Novo Nordisk ⭐ Case of the Week

AUTH/3717/12/22: Public complaint about weight-loss media coverage – Novo Nordisk (Sunday Times interview led to breaches)

Five weight-loss media articles were complained about. Novo Nordisk was not responsible for four. One Sunday Times interview quote was ruled promotional…

2023
CASE
AUTH/3772/6/23 Daiichi-Sankyo UK

Daiichi Sankyo: Nustendi email found misleading due to implied comparator (AUTH/3772/6/23)

A third‑party promotional email for Nustendi quoted a β€œ38% LDL‑C reduction (placebo‑corrected)”. The PMCPA ruled the layout implied this was vs ezetimibe…

2023
CASE
AUTH/3785/6/23 GlaxoSmithKline

GSK breached ABPI Code over β€œTrevor trusts Trelegy” website claim (AUTH/3785/6/23)

PMCPA ruled GSK’s β€œTrevor trusts Trelegy” claim on an HCP website was ambiguous, misleading and unsubstantiated (Clauses 6.1, 6.2, 5.1). No breach…

2023
CASE
AUTH/3797/7/23 Besins Healthcare

AUTH/3797/7/23: Complainant v Besins Healthcare β€” alleged disguised promotion on Besins Hormone Academy website (No breach)

Complaint alleged Besins Hormone Academy webpages were disguised promotion. Panel found it was clearly a Besins HCP site with PI link and…

2021
CASE
CSL Vifor

CSL Vifor: Uncertified global invite to UK HCP for overseas CKD-aP meeting (difelikefalin) breached certification and mandatory info rules

CSL Vifor voluntarily admitted breaches after a global team sent a UK HCP an uncertified email invite/flyer for an overseas CKD-aP meeting…

2023
CASE
AUTH/3837/10/23 AstraZeneca ⭐ Case of the Week

AstraZeneca found in breach over HCP tweet lacking disclosure of company involvement in Speak Up for COPD campaign (AUTH/3837/10/23)

PMCPA ruled AstraZeneca breached Clause 5.5 after a contracted HCP tweeted #speakupforCOPD without declaring their association. Website disclosure was deemed sufficiently prominent;…

2023
CASE
AUTH/3835/10/23 Moderna

Moderna employee’s policy articles and X activity: lack of transparency, one public POM advert and compliance framework failings (AUTH/3835/10/23)

PMCPA found Moderna responsible for a senior employee’s policy articles and X reposts. Missing disclosure breached Clause 5.5 and high standards (5.1).…

2024
CASE
AUTH/3904/5/24 Gedeon Richter

AUTH/3904/5/24: Complainant v Gedeon Richter (Evra ad and linked e-detail pages) – No breach

Complaint alleged Evra ad and linked β€˜Benefits’/β€˜Safety & tolerability’ pages omitted full indication and key risks/contraindications. Panel found no breach of Clauses…

2024
CASE
AUTH/3899/5/24 GlaxoSmithKline

AUTH/3899/5/24: Complainant v GSK β€” COPD therapy review Joint Working classification and certification (No breach)

Complaint alleged a COPD therapy review service was misclassified as Joint Working and that software, patient leaflets and consultation summaries weren’t certified.…

2019
CASE
AUTH/3236/8/19 Merck Sharp & Dohme

AUTH/3236/8/19: Health professional v Merck Sharp & Dohme – incorrect Disclosure UK transfer of value entry

A health professional challenged an incorrect Disclosure UK entry showing MSD provided financial support. The Panel found the disclosure inaccurate and misleading,…

2019
CASE
Gilead Sciences Europe

Gilead ruled in breach for failing to comply with an undertaking: Biktarvy tolerability claim remained on website

ViiV and the PMCPA Director complained that Gilead continued to display a Biktarvy tolerability claim on a UK-accessible website after giving an…

2019
CASE
Allergan

Allergan: Botox pack shots and award reposts on Instagram found to promote a POM to the public

Allergan reposted Instagram Stories and employee posts that included Botox pack shots and an β€œInjectable Product of the Year” reference. The Panel…

2019
CASE
AUTH/3285/12/19 Daiichi-Sankyo UK

AUTH/3285/12/19: Ex-employee v Daiichi-Sankyo – Underreporting transfers of value on Disclosure UK

An ex-employee alleged Daiichi-Sankyo grossly underreported conference-related transfers of value on Disclosure UK (2016–2018). The Panel found multiple disclosure and record-keeping breaches,…

2019
CASE
Colonis Pharma ⭐ Case of the Week

Colonis voluntary admission: wrong prescribing information in promotional letter for Melatonin Oral Solution

Colonis admitted a promotional letter for Melatonin 1mg/ml Oral Solution included prescribing information for Melatonin 3mg tablets. The Panel ruled breaches including…

2021
CASE
GlaxoSmithKline ⭐ Case of the Week

GSK breach upheld on taskforce website: sponsorship not clearly acknowledged β€œfrom the outset” (Clause 25.3)

GSK funded a patient-organisation-hosted taskforce. PMCPA found sponsorship disclosure wasn’t clear β€œfrom the outset” because it was only accessible via small footer…

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