PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2020
CASE
AUTH/3334/4/20 Rayner Pharmaceuticals

Rayner: Ilube bellyband on Eye News visible through postal wrapper ruled promotion of a POM to the public (AUTH/3334/4/20)

A POM ad for Ilube on a journal bellyband was visible through a transparent postal wrapper. PMCPA ruled this amounted to promotion…

2020
CASE
AUTH/3318/3/20 Camurus

Camurus: Champions League match and hotel bar drinks during Lisbon Addictions 2019 led to inappropriate hospitality finding (AUTH/3318/3/20)

Two Camurus UK representatives attended a Champions League match with a UK health professional during an international congress and provided drinks afterwards.…

2020
CASE
AUTH/3310/2/20 Indivior ⭐ Case of the Week

AUTH/3310/2/20: Ex-employee v Indivior β€” online trade journal interview (no breach)

Anonymous ex-employee alleged an online trade-journal interview promoted unlicensed medicines to the public. Panel found PME targeted pharma executives and Indivior didn’t…

2019
CASE
Pharmasure

Ferring v Pharmasure: Meriofert detail aid ruled misleading on comparative efficacy and safety presentation

Pharmasure’s Meriofert detail aid implied superiority vs Menopur using non-inferiority studies, secondary endpoints and selective safety tables. Multiple breaches were found; one…

2019
CASE
AUTH/3197/4/19 Ethypharm

AUTH/3197/4/19: Anonymous v Ethypharm β€” sponsored opioid therapy review service (no breach)

Complaint alleged a third-party therapy review provider linked client β€œproduct/therapy priorities” to reviews. Panel and Appeal Board had concerns about the email’s…

2019
CASE
Janssen

Janssen Response website: prescribing information link required two clicks and misleading β€˜third-party’ disclaimer

PMCPA found Janssen’s Janssen Response landing page breached the Code because PI links took two clicks (not single-click) and a disclaimer wrongly…

2020
CASE
AUTH/3371/8/20 Pfizer

AUTH/3371/8/20: Complainant v Pfizer β€” β€˜Hidden’ PfizerPro page for Sayana-Press and missing prescribing information (No breach)

PfizerPro β€˜hidden’ Useful Resources page for Sayana-Press appeared in Google results without prescribing info. Panel found it wasn’t intended for HCPs and…

2020
CASE
AUTH/3402/10/20 Sanofi ⭐ Case of the Week

Sanofi: Dupixent website materials used outdated prescribing information and a misleading asthma statement (AUTH/3402/10/20)

Sanofi’s Dupixent website hosted a NICE guidance resource with Oct 2017 prescribing information and an HCP guide stating asthma safety/efficacy not established.…

2020
CASE
AUTH/3422/11/20 Pfizer

Pfizer: UK employee’s LinkedIn β€˜like’ treated as proactive dissemination and promotion of an unlicensed Covid-19 vaccine (AUTH/3422/11/20)

A Pfizer UK employee β€˜liked’ a Global Pfizer LinkedIn post about interim vaccine efficacy before authorisation. The Panel said this proactively disseminated…

2021
CASE
AUTH/3450/1/21 Lundbeck

Lundbeck: Brintellix webinar registration page missing PI/AE statement and amended after certification (AUTH/3450/1/21)

Brintellix webinar registration page was promotional but lacked prescribing info and AE reporting statement. A global colleague changed the job code after…

2019
CASE
AUTH/3275/10/19 Ever Pharma

Britannia v Ever Pharma: Dacepton leavepieces ruled misleading on stability and cost-saving claims (AUTH/3275/10/19)

Ever Pharma’s Dacepton materials were ruled misleading where stability and cost-saving claims omitted microbiological contamination caveats and key dosing context. Several other…

2021
CASE
AUTH/3478/2/21 Boehringer Ingelheim

AUTH/3478/2/21: Boehringer Ingelheimβ€”employees β€˜liked’ LinkedIn post about investigational COVID-19 antibody (No breach)

Two BI employees β€˜liked’ a LinkedIn news post about an investigational SARS‑CoV‑2 neutralising antibody entering Phase 1/2a. Panel found the activity in…

2020
CASE
AUTH/3441/12/20 Allergan ⭐ Case of the Week

Allergan social media tagging of HCP/clinic Instagram accounts mentioning Botox: no breach on appeal (AUTH/3441/12/20)

Ex-employee alleged Allergan product specialists promoted Botox via Instagram tags/hashtags linking to HCP/clinic posts. Panel found breaches, but Appeal Board overturned due…

2021
CASE
AUTH/3506/4/21 Daiichi-Sankyo UK

Daiichi-Sankyo: Lixiana journal ad breached overleaf prescribing information signposting requirements (AUTH/3506/4/21)

A Lixiana (edoxaban) print journal ad was cleared on imagery and dosing allegations, but breached the Code for failing to signpost that…

2021
CASE
AUTH/3489/3/21 Otsuka

Otsuka Europe voluntary admission: delayed affiliate notification of Samsca SPC and prescribing information updates (AUTH/3489/3/21)

Otsuka Europe admitted it missed SOP timelines to notify affiliates of a Samsca SPC update and delayed updated prescribing information. PMCPA ruled…

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