PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3816/7/23 Stirling Anglian

AUTH/3816/7/23: Stirling Anglian breached Clause 12.9 after omitting adverse event reporting statement from Acepiro banner ad

Acepiro (acetylcysteine) banner ad on a learned society homepage lacked the required adverse event reporting statement within the ad itself. Linking to…

2023
CASE
AUTH/3776/6/23 Daiichi-Sankyo UK

AUTH/3776/6/23: Complainant v Daiichi Sankyo β€” patient organisation cholesterol programme (no breach)

Complaint alleged a patient organisation guideline was promotional for Nilemdo/Nustendi and lacked contraindication detail, PI and certification. Panel found Daiichi Sankyo not…

2023
CASE
AUTH/3808/8/23 Sun Pharma

AUTH/3808/8/23: Complainant v Sun Pharma β€” ability to contact the company (No breach)

Complaint alleged Sun Pharma phone numbers and website were not functional, potentially affecting patient queries and side effect reporting. Panel found one…

2024
CASE
AUTH/3905/5/24 Organon

AUTH/3905/5/24: Nexplanon ad and linked website challenged for missing contraindications (no breach)

Organon’s Nexplanon ad on a closed doctors’ network was alleged to omit key contraindications and cancer-risk context. Panel found the ad and…

2024
CASE
AUTH/3920/6/24 AstraZeneca ⭐ Case of the Week

AUTH/3920/6/24: Complainant v AstraZeneca β€” LinkedIn β€˜Experience’ section references to Enhertu (no breach)

Complaint alleged a senior employee’s LinkedIn β€˜Experience’ section promoted Enhertu to the public and off-label, using terms like β€œblockbuster” and β€œnew”. Panel…

2024
CASE
AUTH/3887/4/24 Cipla

Cipla: failure to evidence HCP interaction records led to Clause 5.1 breach (AUTH/3887/4/24)

PMCPA found Cipla failed to evidence records of representative interactions with HCPs for nearly two years (Aug 2022–Jul 2024), breaching Clause 5.1…

2024
CASE
AUTH/3915/5/24 GlaxoSmithKline

GSK breach for unclear sponsorship disclosure on third-party conference webpages (AUTH/3915/5/24)

GSK was found in breach of Clause 25.3 twice after sponsorship of a healthcare organisation’s conference was not clearly acknowledged from the…

Recordati Pharmaceuticals

Recordati: Tradorec XL β€˜Dear Dispensary Manager’ letter and MHRA reference

A hospital pharmacy manager complained about a Recordati letter for Tradorec XL citing MHRA advice on brand prescribing and substitution. The Panel…

2008
CASE
AUTH/2111/3/08 Gamble ⭐ Case of the Week

Procter & Gamble and Sanofi-Aventis: Actonel Combi promotional email and prior consent (AUTH/2111/3/08 & AUTH/2112/3/08)

A GP complained about an allegedly unsolicited promotional email for Actonel Combi. The Panel found the recipient had given prior, fully informed…

2008
CASE
Chugai

Roche and Chugai voluntary admission: tocilizumab media release claims of superiority over methotrexate

Roche and Chugai voluntarily admitted a UK media release about unlicensed tocilizumab could be factually incorrect when read alone. The Panel found…

2008
CASE
AUTH/2144/7/08 Syner-Med

AUTH/2144/7/08 Nurse v Syner-Med: Question at a meeting (no breach)

A nurse complained that discussion at a Syner-Med sponsored symposium implied an EpiPen could replace cardio-pulmonary resuscitation for IV iron reactions. The…

2008
CASE
AUTH/2137/6/08 Ranbaxy Europe

AUTH/2137/6/08: Consultant dermatologist v Ranbaxy Europe Ltd – Co-Cyprindiol β€˜Dear Sir or Madam’ letter

A dermatologist alleged a Ranbaxy letter implied Co-Cyprindiol contained isotretinoin and erythromycin. The Panel found no breach of Clause 7.2, but said…

2009
CASE
AUTH/2210/3/09 AstraZeneca

AUTH/2210/3/09: Anonymous complaint about AstraZeneca representative’s business interests and hospitality – no breach

Anonymous GP alleged a representative’s venue ownership, free drinks and sports team sponsorship created conflicts and inducement. Panel found concerns about perception…

2008
CASE
Novo Nordisk ⭐ Case of the Week

Novo Nordisk diabetes supplement in The Times ruled to be pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included trial claims about unapproved liraglutide. The PMCPA ruled it promoted…

2008
CASE
AUTH/2182/11/08 Stiefel Laboratories

AUTH/2182/11/08: Genus v Stiefel Laboratories (Oilatum) β€” alleged inappropriate rebate (No breach)

Genus alleged Stiefel offered a PCT a cash rebate if Oilatum was reinstated on formulary (inducement to prescribe). Accounts conflicted and evidence…

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