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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A draft “footer content” webpage became searchable on Daiichi-Sankyo’s UK site and promoted olmesartan, prasugrel and edoxaban to the public without PI…
Britannia was found in breach for paying unwarranted HCP preparation time (not FMV), making payments without fully executed contracts, and failing to…
Otsuka Europe and Otsuka UK voluntarily admitted Abilify Maintena prescribing information omitted the word “monthly” for IM maintenance dosing. The error persisted…
Lundbeck was found in breach after Vyepti (eptinezumab) was promoted before UK marketing authorisation at a Migraine Trust virtual symposium and via…
A webinar invite sent via an independent organisation looked like the organisation’s own event. PMCPA found Novo Nordisk’s “organised and fully funded”…
A MIMS Live event reminder offered a prize draw requiring attendance across all days, including Chiesi’s promotional session. The email didn’t clearly…
A UK-based contractor posted about oral semaglutide and linked a media article on LinkedIn. The Panel said the post was promotional and…
Two Lixiana patient booklets were ruled misleading for omitting PIL-listed signs of excessive bleeding and implying they contained all relevant safety info.…
Health professional alleged Roche needed separate certification for mobile webpage and that a meeting title implied broader HER2+ eBC indications for Kadcyla/Perjeta.…
MIMS print ad implied all Symbicort strengths could be used for MART, despite 400/12 being maintenance-only, and failed to reference where PI…
Anonymous complaint alleged a Guardian-sponsored corporate article was disguised promotion and misleading. PMCPA Panel ruled no breach of Clauses 3.6, 5.1, 6.1,…
GSK’s HCP website described Trelegy Ellipta as “A simple choice. One inhaler, easy to use and quick to teach”. A health professional…
Pfizer UK posted three public tweets linking to a Pulse Today sponsored article. Panel found the article not promotional and no POM…
A Germany-based employee posted “Hope for patients with Lennox-Gastaut Syndrome!” linking to a US press release about Fintepla. A senior UK employee…
AGB’s Adaflex branded webpage (intended for HCPs) became publicly accessible via a Google-indexed direct link, leading to breaches for website access controls…
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