PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2018
CASE
AUTH/3131/12/18 Napp ⭐ Case of the Week

AUTH/3131/12/18: Anonymous (non-contactable) v Napp β€” social media meeting adverts and sponsorship disclosure (No breach)

Complaint alleged Facebook/Twitter meeting adverts lacked sponsorship statements and reached the public. Panel initially found a Clause 22.4 breach for one Facebook…

Beacon Pharmaceuticals

GP v Beacon Pharmaceuticals: unsolicited promotional email for Episenta (breach of Clause 9.9)

Beacon was held responsible for a third-party agency’s promotional email about Episenta sent without proven prior consent. The Panel found the β€œopt-in”…

2006
CASE
AUTH/1801/2/06 GlaxoSmithKline

GSK breach for directing HCPs (and indirectly the public) to a patient group website containing unlicensed and misleading ropinirole messages (AUTH/1801/2/06)

GSK ran RLS disease-awareness ads in GP journals pointing to a patient group website. The site later included content implying ropinirole was…

2006
CASE
AUTH/1911/11/06 Gamble

P&G/Sanofi slide kit on Bonviva: disparagement and unclear origin of FDA-derived analyses (AUTH/1911/11/06, AUTH/1912/11/06)

Roche/GSK challenged a competitor slide kit on Bonviva using FDA-review material. Panel found it disparaged Bonviva and misled readers by blurring FDA…

2006
CASE
AUTH/1856/6/06 AstraZeneca

AUTH/1856/6/06: Media/Director v AstraZeneca β€” Cannes meeting hospitality (No breach)

Guardian article alleged AstraZeneca promoted Crestor with entertainment and funded doctors to a Cannes bipolar meeting. Panel found the Cannes congress had…

2008
CASE
AUTH/2188/12/08 Ashfield In2Focus ⭐ Case of the Week

AUTH/2188/12/08: General Practitioner v Ashfield In2Focus (Conduct of a representative) – No breach (outwith scope)

PMCPA case AUTH/2188/12/08: complaint about conduct of a representative. The matter was ruled outwith the scope of the ABPI Code (2008). No…

2010
CASE
AUTH/2363/10/10 Merck Sharp & Dohme

AUTH/2363/10/10: General Practitioner v Merck Sharp & Dohme (Andropause website) β€” No breach (outwith scope)

Complaint about an β€œAndropause” website. PMCPA concluded the matter was outwith the scope of the ABPI Code; no breach was found. Undertaking…

2015
CASE
AstraZeneca

AstraZeneca β€˜Fixing Dad’ HCP webpage ruled promotional in contextβ€”missing prescribing information

AstraZeneca’s β€˜Fixing Dad’ diabetes patient-engagement trailer sat within a promotional HCP medicines site and was used by field force. Panel ruled it…

2018
CASE
AUTH/3107/10/18 Daiichi-Sankyo UK

Daiichi-Sankyo website product pages ruled promotional to the public (AUTH/3107/10/18)

PMCPA ruled Daiichi-Sankyo’s UK website β€œProducts” page promoted POMs to the public by listing brand/generic names and indications plus condition/benefit statements, without…

2016
CASE
AUTH/2904/11/16 Lundbeck

AUTH/2904/11/16: Director v Lundbeck (Selincro) – Clinical trial disclosure

PMCPA case AUTH/2904/11/16 (Director v Lundbeck) concerning clinical trial disclosure for Selincro. Outcome: No breach; matter was outwith the scope of the…

2019
CASE
AUTH/3250/10/19 Janssen ⭐ Case of the Week

AUTH/3250/10/19: Lilly/Director v Janssen – Tremfya (guselkumab) and psoriatic arthritis β€˜pipeline’ session ruled promotional (breach of undertaking)

Janssen’s BSR β€œPipelines in PsA” innovation theatre session was ruled not to be legitimate scientific exchange and to promote Tremfya for an…

2019
CASE
Vifor Pharma

Vifor found in breach over ivironheart.co.uk website promoting IV iron (Ferinject/Venofer) without PI, AE statement or certification

PMCPA ruled ivironheart.co.uk was promotional for Vifor’s IV irons (Ferinject/Venofer). Missing prescribing info, AE reporting statement and certification; content misleading vs oral…

2019
CASE
Novartis Pharmaceuticals UK

Novartis breached ABPI Code over Kisqali leaflet: unclear combination partner and outdated survival-data footnote

A Kisqali leaflet used at a breast cancer meeting was ruled misleading for not clearly limiting MONALEESA-7 survival data to the aromatase…

2020
CASE
AUTH/3308/2/20 GlaxoSmithKline

GSK respiratory webinar pages: missing Relvar prescribing information and undertaking breach; COPD β€˜triple therapy’ appeal succeeds (AUTH/3308/2/20)

GSK’s asthma webinar registration page promoted Relvar but omitted prescribing info and PI location statement, and wasn’t reviewed under a prior undertakingβ€”Clause…

2020
CASE
AUTH/3312/2/20 Johnson

AUTH/3312/2/20: Anonymous v Johnson & Johnson (Nicorette) β€” no breach over β€˜out of date’ prescribing information

Complaint alleged Nicorette journal ad used out-of-date prescribing information after SPC updates. Panel found SPC changes were minor and did not require…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training