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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Allergan’s UK market research on hypothetical ready-to-use botulinum toxins was ruled promotional and disguised promotion. Breaches included missing prescribing information, pre-licence promotion…
A GP alleged Jinarc (tolvaptan) patient materials advertised a POM to the public and raised unfounded hopes. The Panel found the materials…
GSK admitted breaches after Incruse+Relvar digital ads appeared with blurred non-proprietary names, broken/incorrect PI links (Relvar PI missing) and some ads published…
PMCPA reviewed alleged late disclosure of trials for Caprelsa and Zinforo flagged in an ABPI-funded transparency study. Panel found the older Caprelsa…
Anonymous complaint alleged late-night drinking with HCPs and “prescribing-linked” sponsorship at ESHRE 2014. Panel raised concerns about optics and alcohol detail in…
A Pentasa e-detail cost bar chart used a 1.5g/day maintenance dose not quantified in the SPC, unlike comparator products. PMCPA ruled the…
Actelion’s Opsumit detail aid/leavepiece used composite endpoints (morbidity–mortality; death or hospitalisation) without enough context, implying a mortality benefit. Multiple breaches were found;…
A public complaint alleged Pierre Fabre failed to disclose Javlor (vinflunine) trial results. The PMCPA ultimately ruled no breach after appeal, finding…
Janssen admitted a first-line sales manager did not take the ABPI representatives exam within 12 months of starting the role. The Panel…
At ESC 2015, Daiichi-Sankyo’s stand included a photo booth that emailed delegates their photos. PMCPA ruled the emailed photos were a gift…
Complaint alleged Tresiba was promoted to the public via a LinkedIn post generated from a press release. Panel found Novo Nordisk had…
Complaint alleged a world-renowned restaurant venue and buffet would be the main draw for an Invokana promotional meeting. Panel said venue and…
Anonymous complaint about a nurse-led consultancy. Panel found no proven breach for therapy review grants, but ruled breaches where an email linked…
Astellas admitted Code issues after three Betmiga videos with product claims appeared online via third parties. Panel ruled breaches for two Vimeo…
Complaint about a Nicorette online ad: use of an infant image and a “43% more effective” claim without absolute data. PMCPA Panel…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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