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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Pfizer’s Toviaz ad claimed superiority vs tolterodine based on a post hoc analysis and called Toviaz “a new step” in OAB. The…
Boehringer Ingelheim admitted a rep emailed an orthopaedic surgeon claiming rivaroxaban was removed from a formulary due to bleeding concerns. PMCPA found…
Bracco sent 3,221 UK radiology HCPs a letter summarising a US legal case vs GE Healthcare. The PMCPA ruled the summary was…
Allergan’s Botox materials referenced “20 licensed indications worldwide” and used the headline “A BIG difference”. PMCPA ruled the worldwide indications framing and…
PMCPA case summary for AUTH/2198/10/9 (Primary Care Trust v Solvay). The provided case text contains no details on allegations, outcome, clauses, or…
A “Dear Pharmacist” tender letter claimed the NPSA “recommends” only licensed ready-to-use injectables. PMCPA said the NPSA expressed a preference and the…
A UK speaker meeting complaint found Daiichi-Sankyo reimbursed a US speaker for drinks likely consumed by accompanying family members. Breach of hospitality…
Sandoz’s German-issued press release referencing NICE guidance was held to be within the UK Code. One statement implying NICE found “no differences”…
Pfizer’s 5‑year budget impact model and ad promoted Xalatan/Xalacom using speculative post‑patent savings and referenced a paediatric programme inconsistent with the SPC.…
Otsuka Europe admitted potential Code issues after confusing affiliate communications on parallel Jinarc SPC variations and an out-of-date package leaflet being packed.…
A pharmacist complained about repeated calls from Astellas reps about formulary approval. The Panel found the pharmacist’s wishes weren’t observed (breach Clauses…
A Seretide Evohaler digital banner in Pulse rotated across 4 frames, but a media agency set frame 2 as a static ‘back-up’.…
A member of the public alleged POM promotional panels at ExCeL London were visible/readable from a public coffee area. Panel found the…
Lilly challenged Roche’s use of “first-line maintenance” for Tarceva across a leavepiece, ad and sponsored feature. Panel found breaches, but the Appeal…
A sponsored HSJ ‘special report’ on atrial fibrillation looked like independent editorial and favoured dronedarone. PMCPA ruled Sanofi-Aventis was inextricably linked to…
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