PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2021
CASE
AUTH/3584/11/21 Roche Products

Roche LinkedIn β€˜Experience’ sections: references to POMs ruled not promotional (No breach) | AUTH/3584/11/21

Health professional alleged Roche employees’ LinkedIn β€˜Experience’ sections promoted POMs without mandatory info. Panel and Appeal Board found the content was CV-style,…

2022
CASE
AUTH/3617/3/22 GlaxoSmithKline

GSK employee’s personal LinkedIn post about β€œshingles prevention” and Shingrix role: no breach (AUTH/3617/3/22)

Complaint alleged Shingrix promotion on an employee’s personal LinkedIn post/profile. Panel found no promotion to the public or HCPs and ruled no…

2022
CASE
AUTH/3653/5/22 Novo Nordisk ⭐ Case of the Week

AUTH/3653/5/22: Eli Lilly v Novo Nordisk β€” GLP-1RA supply emails ruled disparaging (Clause 6.6)

Novo Nordisk emailed HCPs about GLP-1RA supply during Lilly’s Trulicity dose outage. Panel found the wording implied Lilly didn’t prioritise supply, breaching…

2022
CASE
AUTH/3658/6/22 Novartis Pharmaceuticals UK

AUTH/3658/6/22: Complainant v Novartis (Mayzent) β€” email invite to promotional symposium (No breach)

Complaint alleged an email invite promoted Mayzent outside its licence, was uncertified, and didn’t clearly restrict access to HCPs. PMCPA ruled no…

2022
CASE
AUTH/3646/5/22 Roche Products

Roche: Rozlytrek dosing webpage omitted key SPC dose-modification guidance (AUTH/3646/5/22)

PMCPA found Roche’s Rozlytrek dosing webpage misleading because it omitted key SPC dose-modification/discontinuation guidance for several safety scenarios in a black triangle…

2023
CASE
AUTH/3731/1/23 Consilient Health

Consilient Health: BMJ contraceptive β€œinfographic” ad ruled misleading and PI illegible (AUTH/3731/1/23)

BMJ print ad implied contraceptive pills were licensed to help skin issues, β€œbalance hormones” and manage cycles, without qualification. Panel also found…

2023
CASE
AUTH/3742/2/23 Takeda

Takeda UK: supplier payment-terms letter contained promotional claims and pre-authorisation content (AUTH/3742/2/23)

A supplier payment-terms letter sent to 266 UK vendors included promotional language about three medicines and an asset in development. It was…

2022
CASE
AUTH/3707/11/22 AstraZeneca ⭐ Case of the Week

AstraZeneca: UK employees’ LinkedIn β€˜likes’ brought US FDA approval post into ABPI Code scope (AUTH/3707/11/22)

A US-facing LinkedIn post about an FDA-approved lung cancer combo was liked/commented on by 14 UK-based AstraZeneca employees, triggering ABPI Code breaches…

2022
CASE
AUTH/3690/8/22 GlaxoSmithKline

GSK: Senior medical employee β€˜loved’ LinkedIn post seen as disseminating off-label promotion for Jemperli (AUTH/3690/8/22)

A senior UK-based GSK medical employee β€˜loved’ an external LinkedIn post about rectal cancer immunotherapy. Panel said this likely disseminated off-label promotion…

2023
CASE
AUTH/3762/4/23 SyriMed

AUTH/3762/4/23: Complainant v SyriMed (Thame Laboratories) β€” representative exam allegation (No breach)

Ex-employee alleged an individual promoted medicines to HCPs for 2+ years without ABPI qualification. Panel found no evidence for the 2-year claim…

2023
CASE
AUTH/3746/2/23 Moderna

Moderna: ECCMID β€œproduct theatre” presentation ruled promotional and inconsistent with Spikevax SPC (AUTH/3746/2/23)

At ECCMID 2022, a UK HCP presentation was ruled promotional for Spikevax and included booster-dose data inconsistent with the SPC. Breaches: Clauses…

2023
CASE
AUTH/3801/7/23 AstraZeneca

AUTH/3801/7/23: Complainant v AstraZeneca β€” LinkedIn β€˜About’ section alleged public promotion (No breach)

Complaint alleged a senior AstraZeneca leader’s LinkedIn β€˜About’ section promoted POMs to the public and referenced unlicensed indications/trials. Panel ruled no breach…

2023
CASE
AUTH/3839/10/23 Ipsen ⭐ Case of the Week

Ipsen voluntary admission: employee promoted to HCPs in Northern Ireland without verified ABPI representative exam (AUTH/3839/10/23)

Ipsen admitted an employee in a promotional role in Northern Ireland had no verified ABPI representative exam on file. PMCPA ruled breaches…

2023
CASE
AUTH/3803/07/23 GlaxoSmithKline

GSK press release on dostarlimab EAMS found promotional to the public and for an unlicensed indication (AUTH/3803/07/23)

PMCPA ruled GSK’s EAMS press release for dostarlimab was promotional, sent to mainstream media, and promoted an unlicensed indication. Breaches: 5.1, 11.2,…

2023
CASE
AUTH/3806/8/23 AstraZeneca

AstraZeneca breached ABPI Code over missing PI and weak PI signposting on Tagrisso HCP website pop-up (AUTH/3806/8/23)

PMCPA ruled AstraZeneca’s Tagrisso Connect HCP site breached the Code because the first promotional pop-up lacked prescribing information and didn’t clearly signpost…

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