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Health professional alleged Roche employeesβ LinkedIn βExperienceβ sections promoted POMs without mandatory info. Panel and Appeal Board found the content was CV-style,…
Complaint alleged Shingrix promotion on an employeeβs personal LinkedIn post/profile. Panel found no promotion to the public or HCPs and ruled no…
Novo Nordisk emailed HCPs about GLP-1RA supply during Lillyβs Trulicity dose outage. Panel found the wording implied Lilly didnβt prioritise supply, breaching…
Complaint alleged an email invite promoted Mayzent outside its licence, was uncertified, and didnβt clearly restrict access to HCPs. PMCPA ruled no…
PMCPA found Rocheβs Rozlytrek dosing webpage misleading because it omitted key SPC dose-modification/discontinuation guidance for several safety scenarios in a black triangle…
BMJ print ad implied contraceptive pills were licensed to help skin issues, βbalance hormonesβ and manage cycles, without qualification. Panel also found…
A supplier payment-terms letter sent to 266 UK vendors included promotional language about three medicines and an asset in development. It was…
A US-facing LinkedIn post about an FDA-approved lung cancer combo was liked/commented on by 14 UK-based AstraZeneca employees, triggering ABPI Code breaches…
A senior UK-based GSK medical employee βlovedβ an external LinkedIn post about rectal cancer immunotherapy. Panel said this likely disseminated off-label promotion…
Ex-employee alleged an individual promoted medicines to HCPs for 2+ years without ABPI qualification. Panel found no evidence for the 2-year claim…
At ECCMID 2022, a UK HCP presentation was ruled promotional for Spikevax and included booster-dose data inconsistent with the SPC. Breaches: Clauses…
Complaint alleged a senior AstraZeneca leaderβs LinkedIn βAboutβ section promoted POMs to the public and referenced unlicensed indications/trials. Panel ruled no breach…
Ipsen admitted an employee in a promotional role in Northern Ireland had no verified ABPI representative exam on file. PMCPA ruled breaches…
PMCPA ruled GSKβs EAMS press release for dostarlimab was promotional, sent to mainstream media, and promoted an unlicensed indication. Breaches: 5.1, 11.2,…
PMCPA ruled AstraZenecaβs Tagrisso Connect HCP site breached the Code because the first promotional pop-up lacked prescribing information and didnβt clearly signpost…
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