PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2019
CASE
AUTH/3230/7/19 GlaxoSmithKline

GSK breach over Zejula pipeline tweet on public Twitter feed (AUTH/3230/7/19)

GSK’s corporate Twitter shared Zejula trial/regulatory updates in a Q2 results thread. PMCPA said the tweet was accessible to the public and…

2006
CASE
AUTH/1835/5/06 Recordati Pharmaceuticals

AUTH/1835/5/06: GP v Recordati β€” Rep-created appointment letter ruled promotional and uncertified

A GP complained about a rep’s non-headed letter seeking an appointment but making efficacy/price claims. PMCPA ruled it was promotional, uncertified and…

2019
CASE
AUTH/3225/7/19 UCB Pharma

UCB breach: BMJ website β€˜tile’ for Viridal omitted non-proprietary name and was not certified (AUTH/3225/7/19)

A BMJ-hosted promotional β€˜tile’ for Viridal showed the brand name without the non-proprietary name and lacked certification. UCB said an agency published…

Galderma

Leo v Galderma: β€˜Dear Doctor’ letter for Silkisβ€”claims on comparable efficacy, cosmetic acceptability and β€œcost effective” found misleading

Galderma’s GP letter promoting Silkis as an alternative to Dovonex used broad claims on steroid comparability, cosmetic acceptability and β€œcost effective”. Panel…

2018
CASE
AUTH/3141/12/18 Merck Sharp & Dohme ⭐ Case of the Week

MSD wrongly attributed a transfer of value on Disclosure UK to the wrong health professional (AUTH/3141/12/18)

MSD published an incorrect Disclosure UK entry showing a health professional received congress support. Error arose from selecting the wrong person with…

2006
CASE
AUTH/1916/11/06 Janssen

AUTH/1916/11/06: Janssen-Cilag memory stick offer linked to rep visit (No breach)

A PCT medicines management head complained about a reply card offering a branded memory stick if they booked a rep visit. Panel…

Serono

Serono breached Clause 15.4 after internal call-rate document implied up to 9 unsolicited visits per year

Anonymous complaint about Serono rep call-rate targets. A typo in an β€œActivity Standards” document implied 3 calls per cycle (3 cycles/year), potentially…

2008
CASE
AUTH/2145/7/08 Guerbet

AUTH/2145/7/08: GE Healthcare v Guerbet β€” Website information found out of scope (no breach)

Intercompany complaint about information on a website. The PMCPA found the matter outwith the scope of the Code, so no breach was…

2011
CASE
AUTH/2396/3/11 Chiesi

AUTH/2396/3/11: Anonymous GP v Chiesi β€” Product standardization programme in Northern Ireland (No breach; outwith scope)

Anonymous GP complaint about a product standardization programme in Northern Ireland. Case did not go before the Panel; programme already withdrawn. No…

2016
CASE
AUTH/2858/7/16 Bayer ⭐ Case of the Week

AUTH/2858/7/16: Health Professional v Bayer β€” alleged promotion to the public (No breach; outwith scope)

A health professional alleged promotion of a prescription medicine to the public by Bayer. The PMCPA recorded no breach and found the…

2015
CASE
Alliance

Alliance Pharmaceuticals: LinkedIn launch post and press release ruled promotion of POM to the public (Xonvea)

A LinkedIn launch post and linked press release for Xonvea were found to include product claims and be disseminated to the public,…

2015
CASE
Merck Sharp & Dohme

Takeda v Merck Sharp & Dohme: outdated leavepiece used after withdrawal undertaking (black triangle error)

MSD gave an inter-company undertaking to withdraw materials wrongly showing alogliptin with a black triangle, but an outdated Januvia leavepiece was still…

2019
CASE
Otsuka

Otsuka Europe & Otsuka UK: voluntary admission over prescribing information discrepancies (Abilify, Abilify Maintena, Jinarc, Samsca)

Otsuka voluntarily admitted errors/omissions in prescribing information across four medicines. PMCPA found breaches focused on Samsca PI being inconsistent with the SPC,…

2020
CASE
AUTH/3331/4/20 GlaxoSmithKline

AUTH/3331/4/20: GlaxoSmithKline – Relvar Ellipta ad in Pulse magazine (no breach)

GSK’s Relvar Ellipta Pulse ad was challenged on generic name placement and a β€œ25% more patients improve asthma control” claim. The PMCPA…

2019
CASE
AUTH/3228/7/19 Ipsen ⭐ Case of the Week

Merz v Ipsen: Dysport β€œlong-lasting effect” campaign found misleading on appeal (AUTH/3228/7/19)

After inter-company dialogue, Ipsen’s β€œDysport – a toxin with a long-lasting effect” messaging was found to imply an unsubstantiated duration advantage. Appeal…

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