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Two online press releases about investigational ASTX727 were circulated to UK outlets. Panel found misleading, unsubstantiated study claims and failure to maintain…
Anonymous group alleged a third-party therapy review providerβs internal email showed commercial bias and disguised promotion in Amgen-funded osteoporosis reviews. Panel and…
A BMJ-hosted ad described Takhzyro as βa new preventative treatmentβ. PMCPA ruled Takhzyro had been promoted from 1 April 2019, so βnewβ…
A UK health professional alleged RoActemra prescribing information in a Guidelines in Practice product review was out of date vs SPC updates.…
A patient-organisation congress website listed Daiichi-Sankyo symposia agendas naming Lixiana, Nilemdo and Nustendi with indications but omitted mandatory prescribing/AE/black triangle info and…
Sanofi self-reported that a downloadable NICE technology appraisal resource on dupixent.co.uk for HCPs was live without certification during a system transition. PMCPA…
Camurus-funded Buvidal βclinical guidelinesβ and webinars were ruled promotional, lacked PI/AE reporting and INN, were not certified, and one webinar was publicly…
Leo Pharma UK admitted six promotional emails for Innohep were sent with broken single-click prescribing information links after a website merge. PMCPA…
PMCPA ruled Novartisβ edited Beovu βfirst experienceβ HCP video was misleading because it retained positive case outcomes but omitted the presenterβs caution…
Leoβs UK homepage lacked signposting to clinical trial results and it disclosed 2019 patient organisation support over 5 months late. Breaches of…
PMCPA found breaches where Nilemdo/Nustendi web claims implied add-on use with any lipid-lowering therapy, while key contraindications/caveats (eg simvastatin >40mg; bile acid…
A Guardian article quoted a Small Pharma employee making strong, unqualified claims about DMT βundoingβ depressive thoughts. The Panel found the claim…
A Nilemdo/Nustendi journal ad implied add-on use without clearly flagging simvastatin >40mg contraindication. PMCPA found the claim misleading with potential patient safety…
A UCB employee βlikedβ a third-party LinkedIn post about Bimzelx EU approval. The Panel said a βlikeβ can proactively disseminate content to…
A clinician alleged AstraZenecaβs LinkedIn posts linking to Blood Cancer UK were disguised promotion of Calquence (acalabrutinib) to the public. The PMCPA…
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