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PMCPA case AUTH/3101/9/18 (Director v Baxter) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…
PMCPA case AUTH/3076/9/18 (Director v AstraZeneca) concerned clinical trial disclosure but was ruled outwith the scope of the ABPI Code (2016). No…
A GP alleged a renal referral education meeting was disguised promotion of Trajenta (linagliptin). The Panel found insufficient evidence Trajenta was discussed…
A Sanofi haematology sales rep emailed a hospital clinician about Mozobil funding, stating an individual funding request to the PCT βwill approve…
A hospital meeting discussion of the unpublished EFFICACY trial led to an implied message that there was no clinical reason to prescribe…
Pharmacosmos said a Ferinject ad claim βNon dextran carboxymaltose shellβ breached Vifor undertakings about βdextran-induced hypersensitivityβ messaging. PMCPA ruled the ad didnβt…
Vifor-backed NHS Alliance conference video about redesigning iron services was deemed promotional for Ferinject. Claims implied faster recovery and one-visit dosing, and…
Pfizer Ireland exhibited at an ISU meeting in Belfast held at a 5-star hotel with golf and a gala dinner in the…
Roche disclosed that a relations manager had been in a promotional role since Dec 2010 but had not taken/passed the ABPI Medical…
A Januvia leavepiece used a single linagliptin study chart that the Panel said gave an unbalanced view of efficacy and encouraged a…
Norgineβs Dantrium press release cited a survivor-only epidemiology study but implied reduced mortality and βensure patient survivalβ. PMCPA found the mortality impression…
Complaint about UCBβs UK website: alleged failure to declare support to a patient organisation and failure to re-approve website content. Panel ruled…
Anonymous haematologist alleged a Chugai rep used inaccurate/misleading information about Granocyte, including extrapolating healthy donor data to neutropenia patients and NHS commissioning…
Allerganβs UK market research on hypothetical ready-to-use botulinum toxins was ruled promotional and disguised promotion. Breaches included missing prescribing information, pre-licence promotion…
A GP alleged Jinarc (tolvaptan) patient materials advertised a POM to the public and raised unfounded hopes. The Panel found the materials…
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