PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2017
CASE
AUTH/3005/12/17 Biogen

Biogen: delayed disclosure of three Tecfidera trials (AUTH/3005/12/17)

Biogen UK was found in breach for late disclosure of three Phase I/II Tecfidera trials. Results should have been public by 27…

2018
CASE
AUTH/3017/2/18 Celgene

Celgene β€˜meetings in a box’ materials: certification didn’t cover HCP use and reps weren’t adequately briefed (AUTH/3017/2/18)

Celgene’s Otezla β€œmeetings in a box” slide decks were certified as if for rep use only, but were also used by HCPs.…

2006
CASE
AUTH/1902/10/06 Gamble ⭐ Case of the Week

Sanofi-Aventis & Procter & Gamble: osteoporosis nurse audit service linked to Actonel prescribing (AUTH/1902/10/06, AUTH/1903/10/06)

ABBH nurse audit programme materials linked offering an osteoporosis audit service to agreement to prescribe Actonel. Breaches of Clauses 18.1 and 2…

2007
CASE
AUTH/2052/10/07 Roche Products

AUTH/2052/10/07: Member of the public v Roche – MabThera (rituximab) BMJ advertisement (No breach)

Roche’s BMJ MabThera ad showing a high-jump athlete and β€œRecommended by NICE” was challenged as misleading and raising false hope. The PMCPA…

2007
CASE
AUTH/1998/8/07 Merck Sharp & Dohme

AUTH/1998/8/07: Anonymous GP v Merck Sharp & Dohme β€” meeting invitation (no breach)

A GP complained an MSD meeting invitation looked unprofessional and unclear. The Panel found the company identity and meeting arrangements were clear…

2006
CASE
AUTH/1925/12/06 ApoPharma

AUTH/1925/12/06: Novartis v ApoPharma (Ferriprox) β€” breach of undertaking and β€œLife is Getting Longer” hanging comparison

Ferriprox banner ad linked UK clinicians to a page reusing β€œLife is Getting Longer…”, previously ruled a hanging comparison. Panel found breach…

2007
CASE
AUTH/1947/1/07 AstraZeneca

AUTH/1947/1/07: PCT head of prescribing complaint about missed appointment by AstraZeneca representative (No breach)

A PCT complained an AstraZeneca rep missed a rebooked appointment and didn’t explain. Panel criticised use of a personal PDA with no…

2006
CASE
AUTH/1921/11/06 Schering Health Care ⭐ Case of the Week

AUTH/1921/11/06: Retired Hospital Doctor v Schering Health Care (LARC public advertisement) – No breach

Schering placed a LARC information feature in an M&S magazine. Complaint alleged missing progestogen safety warnings. Panel found the piece didn’t discuss…

2006
CASE
AUTH/1891/9/06 Eli Lilly

Lilly voluntary admission: sponsoring a journalist to attend ESSM led to a public-facing Cialis prompt (AUTH/1891/9/06)

Lilly sponsored a freelance journalist to attend ESSM where a Cialis symposium (incl. unlicensed once-daily regimen) was compulsory. Two lay-press articles followed.…

2006
CASE
AUTH/1873/8/06 GlaxoSmithKline

GSK TORCH study journal advert ruled promotional and in breach for missing prescribing information (AUTH/1873/8/06)

A paid-for journal ad promoting awareness of GSK’s TORCH COPD study was deemed an indirect product advertisement for Serevent/Flixotide/Seretide and breached the…

2017
CASE
AUTH/3002/12/17 Octapharma

AUTH/3002/12/17: Director v Octapharma (Nuwiq) β€” clinical trial disclosure (No breach; outwith scope)

PMCPA case AUTH/3002/12/17 (Director v Octapharma) concerning clinical trial disclosure for Nuwiq. Outcome: No breach; matter found to be outwith the scope…

2015
CASE
AUTH/2788/8/15 Pfizer

Prescribing Adviser v Pfizer (AUTH/2788/8/15) – Paying for a Lyrica switch

PMCPA case AUTH/2788/8/15: complaint about paying for a Lyrica switch. Outcome: No breach; matter considered outwith the scope of the Code.

2014
CASE
AUTH/2686/1/14 Bristol-Myers Squibb ⭐ Case of the Week

AUTH/2686/1/14: Member of the public v Bristol-Myers Squibb (Clinical Trial Disclosure – Javlor) – Out of scope / No breach

PMCPA recorded the complaint as outwith the scope of the ABPI Code (2012). No breach was found and no case report was…

2019
CASE
AUTH/3230/7/19 GlaxoSmithKline

GSK breach over Zejula pipeline tweet on public Twitter feed (AUTH/3230/7/19)

GSK’s corporate Twitter shared Zejula trial/regulatory updates in a Q2 results thread. PMCPA said the tweet was accessible to the public and…

2006
CASE
AUTH/1835/5/06 Recordati Pharmaceuticals

AUTH/1835/5/06: GP v Recordati β€” Rep-created appointment letter ruled promotional and uncertified

A GP complained about a rep’s non-headed letter seeking an appointment but making efficacy/price claims. PMCPA ruled it was promotional, uncertified and…

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