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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
PMCPA found breaches for GSK respiratory materials: meeting invitations omitted non-proprietary names/black triangles/AE statement, one invite implied Trelegy was licensed for asthma,…
A senior UK employee ‘liked’ a global LinkedIn post naming tildrakizumab/Ilumetri and 5-year efficacy/safety. Panel found this proactively disseminated promotion (incl to…
Anonymous employee alleged pressure to obtain HCP email consent (e-permissions). PMCPA found bonus-scheme slides were briefing material and should have been certified…
A certified Gazyvaro nurse leavepiece listed Cycle 1 Day 1 dose as 1000mg instead of 100mg. PMCPA ruled it inaccurate/misleading, not high…
PMCPA found Pfizer’s 2 Dec 2020 COVID-19 vaccine press release breached Clause 7.2 and 9.1 for presenting relative risk reduction without sufficient…
Complaint about a third-party contractor’s LinkedIn post linking to Novo Nordisk’s R&D pipeline page. Panel found the post in scope of the…
A health professional complained about GSK’s pipeline and investor webpages. Pipeline page was ruled non-promotional, but investor page wording implied promotional claims…
Disease awareness campaign with a patient organisation was treated as non–arm’s length sponsorship, triggering responsibility, certification and disclosure failures. Separate MIMS abbreviated…
Novo Nordisk admitted failing to disclose ~£7.8m in transfers of value (2020–2022) due to inconsistent SAP vendor tagging. Multiple disclosure clauses breached…
Complaint said an edoxaban initiation leavepiece omitted hepatic considerations. Panel had concerns but ruled no breach because there was no evidence it…
A post-conference promotional video for Entresto hosted on a learned society website omitted prescribing information and failed to state key initiation limits…
Novartis breached the ABPI Code after a Leqvio webinar registration page displayed the adverse event reporting statement in a position/font size that…
At ESC-HFA 2022, Ferinject banner ads ran for 60 days on the congress site/Medscape and reached UK HCPs unintentionally. UK signatory certification…
Complaint about symposium slides allegedly lacking job codes and a speaker’s ‘mismatch of the vaccine’ comment. PMCPA ruled no breach of Clauses…
Complaint alleged Novo Nordisk funded an obesity practitioner’s salary to induce prescribing and influenced local liraglutide criteria. Panel and Appeal Board found…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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