PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2008
CASE
AUTH/2137/6/08 Ranbaxy Europe

AUTH/2137/6/08: Consultant dermatologist v Ranbaxy Europe Ltd – Co-Cyprindiol β€˜Dear Sir or Madam’ letter

A dermatologist alleged a Ranbaxy letter implied Co-Cyprindiol contained isotretinoin and erythromycin. The Panel found no breach of Clause 7.2, but said…

2009
CASE
AUTH/2210/3/09 AstraZeneca

AUTH/2210/3/09: Anonymous complaint about AstraZeneca representative’s business interests and hospitality – no breach

Anonymous GP alleged a representative’s venue ownership, free drinks and sports team sponsorship created conflicts and inducement. Panel found concerns about perception…

2008
CASE
Novo Nordisk ⭐ Case of the Week

Novo Nordisk diabetes supplement in The Times ruled to be pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included trial claims about unapproved liraglutide. The PMCPA ruled it promoted…

2008
CASE
AUTH/2182/11/08 Stiefel Laboratories

AUTH/2182/11/08: Genus v Stiefel Laboratories (Oilatum) β€” alleged inappropriate rebate (No breach)

Genus alleged Stiefel offered a PCT a cash rebate if Oilatum was reinstated on formulary (inducement to prescribe). Accounts conflicted and evidence…

2008
CASE
AUTH/2175/10/08 ProStrakan

ProStrakan osteoporosis β€œaudit” service: inconsistent materials and unclear sponsorship wording (AUTH/2175/10/08)

Anonymous GP alleged an osteoporosis audit pushed Adcal-D3. Panel found no inducement or product-link evidence, but ruled two breaches for poor standards:…

2008
CASE
AUTH/2165/9/08 Roche Products

Roche Pulmozyme cystic fibrosis adherence scheme: Β£10 vouchers for children led to Code breaches (AUTH/2165/9/08)

Roche ran a CF adherence programme offering Β£10 high-street vouchers to children/teens for returning Pulmozyme ampoule caps. PMCPA ruled it could prompt…

2009
CASE
AUTH/2255/8/09 Stiefel

Stiefel: GP journal acne insert ruled to bring discredit on industry (Clause 2) (AUTH/2255/8/09)

A GP and pharmacist said a GP journal acne management insert was disguised promotion for Duac. After a procedural error in an…

2009
CASE
AUTH/2236/6/09 Sanofi ⭐ Case of the Week

Sanofi-Aventis dinner with oncology team ruled out of proportion (AUTH/2236/6/09)

A pharmacist alleged an oncology team dinner was purely social. PMCPA found the three-course meal with wine went beyond subsistence and was…

2009
CASE
AUTH/2209/2/09 Leo Pharma

Pfizer v Leo Pharma: Innohep β€œlong-term” promotion in cancer-associated VTE found outside the licence on appeal (AUTH/2209/2/09)

Leo promoted Innohep as β€œlong-term” therapy for VTE in cancer patients. Panel found no breach, but on appeal the Appeal Board ruled…

2008
CASE
Ferring Pharmaceuticals

Ferring voluntary admission: uncertified Pentasa conference programme ad with misleading indication and β€œexcellent efficacy” claim

Pentasa abbreviated ad in a UK conference programme was placed by Swiss global marketing without UK certification. Claims were inconsistent with SPC,…

2010
CASE
AUTH/2300/2/10 AstraZeneca

AstraZeneca: Seroquel XL BMJ ad PI not clear due to indistinct headings (AUTH/2300/2/10)

Ex-employee challenged legibility of prescribing information in BMJ ads for Seroquel XL, Zoladex and Crestor. Panel found Seroquel XL PI not clear…

2009
CASE
AUTH/2235/5/09 ProStrakan

AUTH/2235/5/09: ProStrakan’s Abstral ad implied faster onset (β€œActs in minutes”) and breached an undertaking

ProStrakan’s Abstral BMJ ad claimed β€œActs in minutes” and β€œTo hell and back in minutes”, implying onset faster than the SPC’s 15…

2008
CASE
Movetis ⭐ Case of the Week

Norgine v Movetis: β€œA new way out of chronic constipation in women” claim held misleading when unqualified inside leavepiece (Resolor)

Resolor promo used β€œAt last! A new way out of chronic constipation in women”. Appeal Board found no breach for folder/drop card…

2010
CASE
AUTH/2310/4/10 Eli Lilly

Novo Nordisk v Lilly: Diabetes UK satellite symposium and Byetta exhibition claims (AUTH/2310/4/10)

Lilly’s Diabetes UK β€œsatellite symposium” was ruled promotional, leading to pre-licence promotion findings for exenatide once-weekly (LAR) and misleading exhibition claims about…

2019
CASE
AUTH/3151/1/19 Otsuka

AUTH/3151/1/19: Anonymous employees v Otsuka Europe – SPC update confusion and incorrect Jinarc prescribing information

Otsuka Europe circulated confusing SPC implementation timelines and certified/distributed incorrect Jinarc prescribing information inconsistent with the SPC. Appeal Board ruled cumulative failings…

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