PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3774/6/23 AstraZeneca

AstraZeneca: Senior UK-based employees’ LinkedIn β€˜likes’ treated as promotional dissemination to the public (AUTH/3774/6/23)

Senior UK-based AstraZeneca employees β€˜liked’ LinkedIn posts linking to press releases about Imfinzi combinations and trial results. The PMCPA ruled promotion to…

2023
CASE
AUTH/3804/7/23 Ethypharm

AUTH/3804/7/23: Health professionals v Ethypharm β€” conduct of a representative (no breach)

NHS Health Board HCPs alleged an Ethypharm representative made unannounced visits and shared factually incorrect information about blocked prefilled syringes. Panel ruled…

2023
CASE
AUTH/3832/10/23 AstraZeneca

AUTH/3832/10/23: AstraZeneca CKD education video on SGLT2 inhibitors – no breach

Complaint alleged a CKD management video indirectly promoted Forxiga via SGLT2 inhibitor references and lacked PI/AE statements. Panel found the content balanced,…

2023
CASE
AUTH/3825/9/23 Janssen

AUTH/3825/9/23: BeiGene v Janssen β€” EHA 2023 symposium slide omission and overseas meeting certification (No breach after appeal)

Complaint about a UK speaker’s CLL symposium at EHA 2023 (Frankfurt) where an ALPINE trial slide was not shown live. Panel found…

2021
CASE
Theramex UK ⭐ Case of the Week

Theramex: LinkedIn β€˜About Us’ claim breached Code for unqualified use of β€˜safe’

Theramex’s LinkedIn β€˜About Us’ described its solutions as β€œinnovative, effective and safe”. The PMCPA ruled this was misleading and used β€˜safe’ without…

2024
CASE
AUTH/3918/6/24 Jazz Pharmaceuticals

Jazz Pharmaceuticals UK breached ABPI Code over Epidyolex promotional video omitting key hepatic contraindication (AUTH/3918/6/24)

PMCPA ruled Jazz’s Epidyolex HCP video misleading for presenting hepatic monitoring/dosing without clearly stating the SmPC contraindication (ALT/AST >3x ULN with bilirubin…

2024
CASE
AUTH/3924/6/24 Roche Products

Roche breach over ambiguous sponsorship disclosure on university white paper webpage (AUTH/3924/6/24)

PMCPA ruled Roche breached Clause 9.10 (2016) because a university webpage described Roche only as β€œClient”, an ambiguous disclosure. The white paper…

2019
CASE
AUTH/3239/8/19 Colonis Pharma ⭐ Case of the Week

AUTH/3239/8/19: Pharmacist v Colonis Pharma Limited – promotion of Melatonin Oral Solution and off-label implication

A pharmacist complained a launch letter promoted off-label use of Melatonin 1mg/ml Oral Solution. The Panel ruled the letter promoted off-label use,…

2007
CASE
AUTH/2058/10/07 Pfizer

AUTH/2058/10/07: Chief Pharmacist v Pfizer – Champix advertisement in Health Service Journal

A primary care trust chief pharmacist questioned whether a Champix ad in the Health Service Journal could be seen by non-health professionals.…

2008
CASE
Roche Products

Roche: supply of Xenical to private slimming clinics and Β£55,000 clinic funding proposal

Roche was ruled in breach after Xenical was effectively supplied via a non-health professional at a private clinic and a proposed Β£55,000…

2008
CASE
AUTH/2149/8/08 Syner-Med

Syner-Med: Ferinject promotional materials at British Renal Society meeting found misleading and missing required information (AUTH/2149/8/08)

A freelance medical writer challenged Ferinject materials used at a renal meeting. The Panel ruled claims about dosing and infusion-time comparisons misleading,…

2008
CASE
AUTH/2142/7/08 Pfizer

AUTH/2142/7/08: GlaxoSmithKline Consumer Healthcare v Pfizer – Champix detail aid

GSK challenged Pfizer’s Champix detail aid on efficacy comparisons vs NRT, NNT and cost-effectiveness claims, and safety/prescribing information. The Panel ruled no…

2008
CASE
AUTH/2115/4/08 GlaxoSmithKline ⭐ Case of the Week

AUTH/2115/4/08 Roche v GlaxoSmithKline: Press releases for Tykerb/Tyverb (lapatinib) on corporate website

Roche challenged two GSK corporate press releases about lapatinib (Tykerb/Tyverb). The Panel found one release misleading on adverse event/risk-benefit balance, but rejected…

2008
CASE
ProStrakan

ProStrakan breach for β€˜rapid relief from 10 minutes’ claim for Abstral

Cephalon challenged ProStrakan leavepieces claiming Abstral provided rapid relief from 10 minutes. The Panel found the claim inconsistent with the Abstral SPC,…

2009
CASE
AUTH/2197/1/09 MASTA

AUTH/2197/1/09: Sanofi Pasteur MSD v MASTA β€” Unsolicited β€˜Epaxal costings’ promotional email and inadequate Code training

A MASTA rep sent an unapproved promotional email about Epaxal without prescribing info. Follow-up β€œtraining” pointed staff to an out-of-date Code and…

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