PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2018
CASE
AUTH/3071/9/18 Novo Nordisk

AUTH/3071/9/18: Director v Novo Nordisk (clinical trial disclosure) – No breach

PMCPA reviewed an alleged failure to post EUCTR results for one Novo Nordisk trial flagged by a BMJ audit. Trial was withdrawn…

2018
CASE
AUTH/3092/9/18 Celgene

AUTH/3092/9/18 – Director v Celgene (Outwith scope of the Code; no breach)

PMCPA case AUTH/3092/9/18 (Director v Celgene) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (2016).…

2018
CASE
AUTH/3072/9/18 Servier ⭐ Case of the Week

AUTH/3072/9/18: Director v Servier β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3072/9/18 (Director v Servier) concerned clinical trial disclosure but was ruled outwith the scope of the ABPI Code (2016). No…

2012
CASE
AUTH/2504/5/12 Sanofi

Sanofi: anonymous ex-employee allegations about medical team contact targets, unlicensed promotion and NICE/CDF lobbying (AUTH/2504/5/12) – no breach

Anonymous ex-employee alleged medical oncology staff were pressured to generate proactive contacts, promote unlicensed medicines, exceed call limits and solicit NICE challenge…

2012
CASE
AUTH/2492/3/12 Meda Pharmaceuticals

Meda Pharmaceuticals: EpiPen booklet claims ruled misleading and unprofessional (AUTH/2492/3/12)

A prescribing advisor challenged Meda’s β€˜Case for EpiPen’ booklet as emotive and unsubstantiated. The PMCPA ruled multiple claims misleading/unsubstantiated and one statement…

2008
CASE
Bayer

Bayer voluntary admission: uncertified Levitra symposium invitation sent to UK recipients (transparent envelope, missing PI, unapproved strapline)

Bayer self-reported a global-issued Levitra symposium invitation sent to UK delegates without UK certification. It lacked required prescribing/AE info, used an unapproved…

2012
CASE
AUTH/2537/10/12 Bayer

AUTH/2537/10/12: Anonymous v Bayer – Xarelto ad claim β€œone tablet, once daily, simple” (No breach)

Anonymous complaint said a Xarelto GP ad calling dosing β€œsimple” downplayed anticoagulant risks. PMCPA ruled β€œsimple” referred only to once-daily dosing and…

2012
CASE
AUTH/2569/12/12 Novo Nordisk ⭐ Case of the Week

Novo Nordisk detail aid for Victoza: composite endpoint design ruled misleading (AUTH/2569/12/12)

MSD challenged a Victoza detail aid using a β€œtriple composite endpoint” shown in prominent red boxes. PMCPA ruled the presentation misleading (Clause…

2012
CASE
AUTH/2547/11/12 Allergan

Allergan: ISU urology meeting sponsorship at 5-star Belfast venue raised β€˜overall impression’ concerns (AUTH/2547/11/12)

Anonymous NHS HCPs complained about excessive hospitality at an ISU meeting in Belfast. Allergan funded venue/AV via an educational grant. Panel found…

2013
CASE
AUTH/2598/4/13 Roche Products

Roche workshop at rheumatology conference ruled promotional and implied off-label use for Mabthera in AAV (AUTH/2598/4/13)

Roche-sponsored AAV workshop was deemed promotional due to slides and signposting to rituximab content, and it implied Mabthera use across all AAV…

2013
CASE
AUTH/2573/1/13 Gedeon Richter

AUTH/2573/1/13: Ex-employee v Gedeon Richter (FIGO Rome sponsorship) – No breach

Ex-employee alleged excessive sponsorship of 33 UK HCPs to FIGO Rome 2012. Panel reviewed costs (travel, hotel, dinners) under Clause 19.1 and…

2013
CASE
AUTH/2622/7/13 Sanofi

Sanofi: Rep used NHS.net to circulate promotional webcast invite via NHS admin (AUTH/2622/7/13)

A Sanofi representative persuaded an NHS administrator to email a promotional GLP-1 webcast invite to GP practices via NHS.net, without opt-in permission…

2011
CASE
AUTH/2460/11/11 Allergan ⭐ Case of the Week

Allergan publicly reprimanded after repeated breach of undertaking on botulinum toxin potency messaging (AUTH/2460/11/11)

Allergan was ruled in breach after a meeting presentation and representative conduct implied Vistabel/Botox was more potent than Bocouture/Xeomin, contrary to SPC…

2013
CASE
AUTH/2680/11/13 Eli Lilly

AUTH/2680/11/13: Advertising agency employee v Lilly β€” open-access creative media website (No breach)

Lilly lung cancer maintenance ad appeared on a US creative media site without a password after an agency award submission. Panel found…

2015
CASE
AUTH/2803/11/15 Alexion

AUTH/2803/11/15: Complainant v Alexion β€” conference programme booklet alleged to promote an unlicensed medicine (No breach)

Alexion’s entry in a UK society meeting programme was alleged to promote an unlicensed medicine. Panel noted potentially ambiguous β€œlate-stage therapies” wording…

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