PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2012
CASE
Merck Serono ⭐ Case of the Week

Roche v Merck Serono: Erbitux FIRE-3 press release ruled misleading (survival headline, subgroup analysis and licence context)

Merck Serono’s UK press release on FIRE-3 claimed Erbitux extended survival by 7.5 months. PMCPA found the headline, subgroup framing and β€œparadigm…

2013
CASE
AUTH/2671/11/13 Servier

Servier: delayed clinical trial results disclosure for Valdoxan (AUTH/2671/11/13)

A member of the public alleged Servier had not disclosed Valdoxan trial results on time. The PMCPA found multiple breaches of Clause…

2008
CASE
AUTH/2094/1/08 Servier Laboratories

Servier: email linked heart rate monitors to Procoralan promotion (AUTH/2094/1/08)

A prescribing adviser complained about proposed Procoralan samples and provision of heart rate monitors. Samples weren’t supplied (no breach), but an email…

2015
CASE
AUTH/2815/12/15 Piramal Healthcare UK

AbbVie v Piramal: Sevoflurane β€œdrop test” leaflet ruled promotional and missing mandatory information (AUTH/2815/12/15)

A sevoflurane packaging β€œdrop test” leaflet was deemed promotional. It omitted cost, adverse event reporting statement and date of preparation/revision, breaching Clauses…

2016
CASE
AUTH/2860/7/16 Chiesi

AUTH/2860/7/16: Health professional complaint about exhibition stands β€˜visible to the public’ at restaurant meeting (No breach) – Chiesi

A health professional alleged Chiesi’s exhibition stand at a restaurant meeting was visible to the public. The Panel found no evidence of…

2015
CASE
Novartis Pharmaceuticals UK ⭐ Case of the Week

Novartis & Pfizer: COPD inhaler materials implied exacerbation reduction as a reason to prescribe (Ultibro/Seebri)

Anonymous complaint alleged off-label promotion of COPD inhalers for exacerbation reduction. Panel found some materials acceptable in context, but ruled breaches where…

2016
CASE
AUTH/2875/9/16 Recordati Pharmaceuticals

Recordati breached the Code over misleading guideline and β€œlowest volume” claims in Cleen/CitraFleet ad (AUTH/2875/9/16)

A GI nursing journal ad for Cleen and CitraFleet overstated β€œremarkable events”, implied ESGE guideline support, used an unjustified β€œlowest volume” superlative,…

2017
CASE
AUTH/2937/2/17 Merck Serono

AUTH/2937/2/17: Anonymous (non-contactable) v Merck Serono β€” consent requests for email/text communications (No breach)

Anonymous oncology nurse alleged a Merck Serono rep repeatedly pressured staff to opt into email/text communications. Panel found insufficient evidence on balance…

2016
CASE
AUTH/2885/11/16 Gedeon Richter

AUTH/2885/11/16: Anonymous v Gedeon Richter β€” Esmya patient support leaflet misstated contraception interaction

Esmya patient leaflet warned only against β€œoral contraceptives”, omitting other hormonal methods. PMCPA ruled it misleading with patient-safety implications; corrective statement and…

2017
CASE
AUTH/2960/6/17 A Menarini

A Menarini website: failure to certify/recertify public-facing content and preserve certificates (AUTH/2960/6/17)

A hospital doctor challenged A Menarini’s website governance. PMCPA found failures to certify, recertify and retain certificates for public/patient material, plus Clause…

2017
CASE
AUTH/2976/9/17 AstraZeneca ⭐ Case of the Week

AstraZeneca breached ABPI Code over Qtern promotional email sent via third party without valid consent and with misleading presentation (AUTH/2976/9/17)

A hospital consultant received a Qtern promotional email via a third-party network without valid prior permission. The Panel also found the email…

2016
CASE
AUTH/2831/4/16 Celgene

Celgene voluntary admission: third-party invitations for Otezla meetings, uncertified materials, missing AE statement and gifts (AUTH/2831/4/16)

Celgene self-reported Code breaches after a third-party aesthetics company emailed Otezla meeting invites to a 3,000-person database (up to 50% non-HCPs), altered…

2007
CASE
AUTH/1997/5/07 Takeda

AUTH/1997/5/07: GlaxoSmithKline v Takeda β€” Actos mailing and mention of Competact (No breach on appeal)

GSK challenged a Takeda Actos mailer that mentioned Competact without stating its insulin contraindication. Panel found breaches, but Appeal Board ruled the…

2007
CASE
AUTH/2064/11/07 Roche Products

AUTH/2064/11/07: GP v Roche (Christmas lunch allegation) – No breach

A GP alleged a Roche rep offered a Christmas lunch for a primary care team (a social meeting). Panel found no evidence…

2007
CASE
AUTH/2046/9/07 GlaxoSmithKline

AUTH/2046/9/07: Takeda v GlaxoSmithKline β€” Avandia press release on global corporate website (No breach)

Takeda challenged a GSK Avandia press release on gsk.com as UK-directed internet promotion. The Panel found it did not specifically refer to…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training