PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2007
CASE
AUTH/1961/2/07 Serono

AUTH/1961/2/07: Anonymous consultant gynaecologist v Serono (international meeting sponsorship) – No breach

Complaint alleged Serono’s international conference invitations were a non-transparent inducement to prescribe. Panel found no evidence of inappropriate hospitality or delegate selection;…

2006
CASE
AUTH/1933/12/06 GlaxoSmithKline ⭐ Case of the Week

AUTH/1933/12/06 & AUTH/1934/12/06: Bonviva leavepiece and β€œ62% vertebral fracture reduction” claim (Roche/GSK) – appeal upheld, no breach

PCT prescribing advisor challenged a Bonviva leavepiece using 62% vertebral fracture reduction data from a 2.5mg daily study in a 150mg monthly…

2006
CASE
AUTH/1906/10/06 Servier

Servier: hospital access training slides seen as encouraging β€œpredatory” behaviour (AUTH/1906/10/06)

PMCPA raised a Paragraph 17 case after seeing Servier training slides on accessing hospital staff. The Panel said the slides encouraged inappropriate…

2006
CASE
AUTH/1882/8/06 Sanofi

AUTH/1882/8/06: General Practitioner v Sanofi-Aventis – Acomplia (rimonabant) MIMS page tag ruled an advertisement

A detachable MIMS page tag showing only the brand name Acomplia was ruled to be an advertisement, not a promotional aid, so…

2017
CASE
AUTH/3001/12/17 Sunovion

AUTH/3001/12/17: Director v Sunovion (Latuda) β€” Clinical trial disclosure

PMCPA case AUTH/3001/12/17 (Director v Sunovion) concerning clinical trial disclosure for Latuda. The case was found to be out of scope of…

2017
CASE
AUTH/2998/12/17 Eli Lilly

AUTH/2998/12/17 – Director v Lilly (Cyramza): Clinical trial disclosure – no breach (outwith scope)

PMCPA case AUTH/2998/12/17 (Director v Lilly) concerning clinical trial disclosure for Cyramza. The matter was found to be outwith the scope of…

2014
CASE
AUTH/2695/1/14 Sanofi ⭐ Case of the Week

AUTH/2695/1/14: Member of the public v Sanofi (Lyxumia) β€” outwith scope, no breach

A public complaint about clinical trial disclosure for Lyxumia was ruled outwith the scope of the ABPI Code (2012). No case report…

2013
CASE
AUTH/2658/11/13 UCB

AUTH/2658/11/13 – Member of the public v UCB (Cimzia): clinical trial disclosure complaint found outwith scope (No breach)

A member of the public complained to the PMCPA about clinical trial disclosure for Cimzia. The matter was deemed outwith the scope…

2006
CASE
AUTH/1846/6/06 Merck Sharp & Dohme

AUTH/1846/6/06: Ex-employee complaint about internal memos and PDM briefing (Merck Sharp & Dohme) – No breach

Former employee challenged MSD internal memos about an audit protocol and a field-force briefing on Schering-Plough PDMs. Panel found the communications were…

2006
CASE
AUTH/1794/2/06 Ipsen

AUTH/1794/2/06: Men’s health physician/GP v Ipsen (Decapeptyl) – no breach over β€œadvanced” prostate cancer wording

A GP alleged an Ipsen rep implied Decapeptyl could be used beyond its licence by describing use when cancer had spread beyond…

2007
CASE
AUTH/2025/7/07 Napp Pharmaceuticals

AUTH/2025/7/07: GP Registrar v Napp – BuTrans promotion in a care home and audience mismatch

A GP complained after a care home duty manager asked for BuTrans. PMCPA found no public advertising breach, but ruled the leavepiece…

2006
CASE
AUTH/1805/3/06 Lundbeck ⭐ Case of the Week

Lundbeck: Cipralex cost comparison bar chart found misleading (AUTH/1805/3/06)

A GP complained that a Cipralex cost bar chart implied generic competitor prices but actually used branded prices. The Panel said the…

2006
CASE
AUTH/1935/12/06 Trinity-Chiesi Pharmaceuticals

AUTH/1935/12/06: PCT complaint about sponsored β€˜Primary Care Report’ on CFC-free inhalers (No breach)

A PCT complained a sponsored β€˜Primary Care Report’ looked like disguised promotion for Clenil Modulite and misquoted DoH policy. The PMCPA Panel…

2006
CASE
AUTH/1860/7/06 Profile Pharma

AUTH/1860/7/06: Anonymous GP v Profile Pharma (Promixin) – I-neb nebuliser package deal and dose equivalence claims (No breach)

Anonymous GP alleged free-loan I-neb nebulisers with Promixin were an inducement and that reps made unproven dose-equivalence claims. Panel found the package…

2012
CASE
AUTH/2487/3/12 Allergan

Allergan publicly reprimanded after fourth breach of undertaking over botulinum toxin dosing/potency messaging (AUTH/2487/3/12 & AUTH/2489/3/12)

Allergan press-release content placed in trade journals implied Bocouture/Xeomin was less potent than Vistabel/Botox. PMCPA ruled breach of undertaking (Clause 25) and…

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