PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2021
CASE
AstraZeneca

AstraZeneca corporate medicines webpage: inaccurate black triangle status breached Clause 26.2

A clinician complained that AstraZeneca’s public corporate medicines list showed incorrect/missing black triangle symbols and omitted Imjudo. The Panel found a breach…

2007
CASE
AUTH/2065/11/07 Teva

Teva: Representative call rates and bonus-linked activity targets (AUTH/2065/11/07 & AUTH/2066/11/07)

Two anonymous Teva representatives alleged excessive call-rate targets and bonus-linked activity created indirect pressure to breach the Code. The Panel found briefing/instructions…

2008
CASE
Meda Pharmaceuticals ⭐ Case of the Week

Meda Pharmaceuticals: concerns about call/contact rate expectations and alleged off-licence promotion of Aldara

An anonymous representative alleged pressure to promote Aldara off-licence and raised concerns about call-rate targets and a GP letter. The Panel ruled…

2008
CASE
AUTH/2152/8/08 Sanofi

AUTH/2152/8/08: Novo Nordisk v Sanofi-Aventis – Promotion of Lantus (mailer and leavepieces)

Complaint about Lantus promotional materials. Panel ruled multiple presentations of comparative dosing/weight data were misleading due to context and incomplete disclosure, breaching…

2008
CASE
AUTH/2144/7/08 Syner-Med

AUTH/2144/7/08 Nurse v Syner-Med: question at a meeting (no breach)

A nurse alleged a sponsored symposium discussion implied an EpiPen could replace cardio-pulmonary resuscitation for IV iron reactions. The Panel could not…

2008
CASE
Takeda

Takeda Europe Actos (pioglitazone) journal advertisement: cardiovascular safety claim ruled misleading

A Diabetologia ad for Actos claimed no long-term cardiovascular concerns. The Panel found the claim insufficiently qualified versus the SPC and missing…

2009
CASE
AUTH/2210/3/09 AstraZeneca

AUTH/2210/3/09: Anonymous v AstraZeneca (conduct of representative) – no breach

Anonymous GP alleged a representative’s hospitality, venue ownership and side businesses created conflicts/inducement concerns. AstraZeneca investigated meetings and payments. Panel raised perception…

2008
CASE
Novartis Pharmaceuticals UK ⭐ Case of the Week

AstraZeneca v Novartis: Femara press release headline overstated overall survival benefit

Novartis’ UK press release headline implied an overall survival benefit for Femara vs tamoxifen despite non-significant ITT results (p=0.08) and insufficient caveats…

2008
CASE
AUTH/2185/11/08 Schering-Plough

Schering-Plough: NeoClarityn β€˜triple stopping power’ ad misleading on β€˜anti-inflammatory’ claim (AUTH/2185/11/08)

A NeoClarityn journal ad implied clinically supported anti-inflammatory action. PMCPA found it inconsistent with the SPC and misleading, ruling breaches of Clauses…

2008
CASE
AUTH/2175/10/08 ProStrakan

ProStrakan osteoporosis β€œaudit service”: inconsistent service description and unclear sponsorship wording (AUTH/2175/10/08)

Anonymous GP complained an osteoporosis audit pushed Adcal-D3. Panel found no inducement, but ruled 2 breaches of Clause 9.1 due to inconsistent/misleading…

2008
CASE
AUTH/2165/9/08 Roche Products

Roche: Β£10 vouchers for children in Pulmozyme adherence programme (AUTH/2165/9/08)

Anonymous employee complained Roche incentivised children with cystic fibrosis to stay on Pulmozyme via Β£10 high-street vouchers. PMCPA found breaches for encouraging…

2009
CASE
AUTH/2249/7/09 GlaxoSmithKline

GSK Avodart: representative wrongly denied head-to-head studies vs finasteride (AUTH/2249/7/09)

A urological surgeon said a GSK rep claimed there were no comparative studies between Avodart and finasteride. The Panel found the statement…

2009
CASE
AUTH/2226/4/09 Allergan ⭐ Case of the Week

AUTH/2226/4/09: Merz Pharma v Allergan β€” Botox product monograph comparisons (misleading and unsubstantiated claims; failure to provide substantiation)

Allergan’s Botox monograph made comparative claims vs Dysport (and referenced Xeomin). Panel found several claims misleading/unsubstantiated and ruled Allergan breached the Code,…

2008
CASE
Lundbeck

Lundbeck: Circadin branded stationery left in children’s centre led to breach of Clause 15.2

A rep left Circadin branded pens/post-its at a children’s centre after meeting a paediatrician. Panel said this fell below the required ethical…

2009
CASE
AUTH/2282/12/09 Flynn Pharma

AUTH/2282/12/09: PCT Senior Pharmacist v Flynn Pharma (Distaclor MR email) – No breach

Complaint alleged an unsolicited promotional email to a GP offering six free Distaclor MR starter packs, contrary to DoH out-of-hours guidance. Panel…

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