PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2010
CASE
AUTH/2365/10/10 Sanofi ⭐ Case of the Week

AUTH/2365/10/10: Anonymous v Sanofi-Aventis β€” β€˜Oncology Product Pipeline Update’ (advance notification) sent to sales reps in error (No breach)

Anonymous complaint alleged sales reps used an β€œOncology Product Pipeline Update” to promote unlicensed products. Panel found reps weren’t instructed to promote…

2017
CASE
AUTH/2939/2/17 Astellas

Astellas UK & Astellas Europe: incomplete prescribing information used for years (AUTH/2939/2/17, AUTH/2940/2/17)

Astellas voluntarily admitted using incomplete prescribing information across multiple medicines and materials over several years, including omissions of serious/common adverse reactions and…

2019
CASE
AUTH/3167/2/19 Novartis Pharmaceuticals UK

Novartis retweet about haematology masterclass: no breach (AUTH/3167/2/19)

Novartis retweeted an HCP’s positive tweet about a Novartis haematology meeting. Complaint alleged disguised promotion, public promotion and breach of a prior…

2018
CASE
AUTH/3067/9/18 Chiesi

Chiesi: out-of-date SOP reviews led to breach, but no breach for HCP travel/hospitality or certification allegations (AUTH/3067/9/18)

Public complaint alleged excessive HCP payments/business-class travel, misuse of approval stamp, and ignored/outdated SOPs. Panel found no breach on travel/certification, but ruled…

2018
CASE
AUTH/3137/12/18 Gilead Sciences Europe

AUTH/3137/12/18: Gilead’s Biktarvy conference standβ€”β€œBetter tolerated than DTG-containing regimens” claim and rose/thorns imagery ruled misleading

At an HIV conference stand, Gilead promoted Biktarvy with a broad β€œbetter tolerated than DTG-containing regimens” claim and rose/thorns imagery. PMCPA ruled…

2019
CASE
AUTH/3243/9/19 Allergan ⭐ Case of the Week

AUTH/3243/9/19: Ex-employee complaint about Allergan commercial policy (Botox, Juvederm, CoolSculpting) – No breach

Ex-employee alleged portfolio β€œbundling” created an incentive to prescribe Botox. PMCPA found the arrangements were terms of trade (prices/discounts) exempt under Clause…

2010
CASE
AUTH/2366/10/10 Eli Lilly

AUTH/2366/10/10: Ex-employee v Lilly β€” excessive hospitality, CRM attendee misreporting, and disclosure concerns

Ex-employee complaint about meetings (2008–2009). Off-licence promotion not proven, but excessive restaurant hospitality and ethical conduct failures were found. Appeal added breaches…

2011
CASE
AUTH/2393/3/11 Baxter Healthcare

Baxter voluntary admission: reps failed to take ABPI exam within first year (AUTH/2393/3/11)

Baxter admitted some representatives had not taken the ABPI Medical Representatives Examination within their first year. The Panel found a breach of…

2011
CASE
AUTH/2433/8/11 Janssen

Anonymous v Janssen: Prezista ad omitted prescribing information and implied once-daily dosing too broadly (AUTH/2433/8/11)

A BHIVA conference booklet ad for Prezista lacked prescribing information and used a once-daily dosing claim qualified by a footnote. PMCPA ruled…

2011
CASE
AUTH/2420/7/11 Biogen

AUTH/2420/7/11: Member of the public v Biogen Idec – Tysabri retargeted online ad on telegraph.co.uk (No breach on appeal)

A UK resident saw a US Tysabri (POM) banner ad on telegraph.co.uk via retargeting. Panel initially found breaches, but the Appeal Board…

2011
CASE
AUTH/2443/10/11 Genus Pharmaceuticals ⭐ Case of the Week

AUTH/2443/10/11: Anonymous v Genus Pharmaceuticals β€” conduct of Apo-go nurse advisor (No breach)

Anonymous pharmacist alleged an Apo-go nurse advisor changed Parkinson’s medicines without authority and failed to inform PDNSs. Panel found the programme a…

2018
CASE
AUTH/3069/9/18 Bayer

AUTH/3069/9/18: Director v Bayer β€” Clinical trial disclosure (EUCTR) (No breach)

BMJ trial-tracker data suggested 1 Bayer β€œdue” EUCTR trial lacked results (98.6% reported). Bayer showed the trial was withdrawn before enrolment and…

2018
CASE
AUTH/3082/9/18 Bristol-Myers Squibb

AUTH/3082/9/18: Director v Bristol-Myers Squibb (Clinical trial disclosure) – outwith scope of the Code

PMCPA case AUTH/3082/9/18 (Bristol-Myers Squibb) concerned clinical trial disclosure. The matter was ruled outwith the scope of the ABPI Code (Code year…

2018
CASE
AUTH/3118/11/18 Tesaro

AUTH/3118/11/18: Director v Tesaro β€” Clinical trial results posting on EUCTR (No breach on appeal)

BMJ analysis flagged a historic UK-site trial with results not posted to EUCTR by the EC guideline deadline. Panel found a Clause…

2012
CASE
AUTH/2474/1/12 GlaxoSmithKline

GSK employee complaint: Revolade IFR email implied off‑licence use; internal brand-plan email referenced off‑licence presurgery use (AUTH/2474/1/12)

PMCPA found breaches after a Revolade IFR appointment email implied use in myelofibrosis and an internal brand-plan email referenced off‑licence presurgery use…

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