- Home
- About
- 🤖 AskAnzal AI Advisor
- 📅 Book a Call
- Your Account
- My AskAnzal Account
Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Bonviva materials compared monthly vs weekly dosing and claimed 71% patient preference versus alendronate. PMCPA ruled the comparison misleading because Bonviva’s hip-fracture…
Public alleged a GSK rep sold medicine samples privately, leading to an overdose and hospitalisation. GSK showed samples were posted direct to…
MSD complained about a GSK rep letter offering GPs a free Oxford Handbook. Although educational, the Panel ruled the rep-led selection and…
Shire was found to have breached an undertaking after a leavepiece repeated an “80% preferred” claim without explaining why. Other materials were…
A member of the public challenged a Lilly erectile dysfunction TV advert as illegal public promotion. PMCPA found it was disease awareness,…
A PCT prescribing lead challenged a discontinuation leaflet as covertly promoting analogue insulins and making an unreferenced claim. The PMCPA Panel found…
Curaprox complained about a Corsodyl Mint Mouthwash detail aid. The PMCPA recorded the matter as outwith the scope of the Code, with…
Complaint about Novartis tweets for press releases. PMCPA found the matter outwith the scope of the Code; no breach. No appeal and…
Dr Falk admitted Code breaches after a Salofalk-focused video was accessible without access controls on the NHS Alliance website and later appeared…
PMCPA case AUTH/2895/11/16 (Director v Boehringer Ingelheim) concerning clinical trial disclosure for Giotrif. Outcome: No breach; matter was outwith the scope of…
Invokana website patient/public pages were deemed promotional (weight loss/BP claims) and lacked general-public info. HP safety section omitted Fournier’s gangrene, making it…
An oncologist complained about a joint AstraZeneca/MSD ovarian cancer advisory board. Most allegations were not upheld, but taking identifiable photos of HCPs…
Complaint alleged Bayer-commissioned ‘Guidelines in Practice’ videos were disguised promotion for Xarelto. Panel found sponsorship and PI links were clear; no breach…
Anonymous UK health professional complained Avamys banner ad on Pulse made the generic name illegible. Panel found breaches of Clauses 4.3 and…
Complaint alleged a third-party email linked GSK-sponsored COPD therapy reviews to “client product/therapy priorities”. Panel and Appeal Board had concerns about the…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
One real case. One key lesson. Every week — free.