PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2021
CASE
AUTH/3507/5/21 Daiichi-Sankyo UK

Daiichi-Sankyo: Lixiana symposium recording on Vimeo viewable by the public (AUTH/3507/5/21 & AUTH/3513/5/21)

A sponsored symposium recording about Lixiana was uploaded to Vimeo with incorrect privacy settings, making it viewable by the public. Breach found…

2021
CASE
AUTH/3516/5/21 Chiesi

Chiesi webinar: prescribing information not readable/long enough and Trimbow described as β€œsafe” (AUTH/3516/5/21)

A health professional complained about a Chiesi asthma webinar. The Panel found breaches for unreadable/too-brief prescribing information and describing Trimbow as β€œsafe”.…

2021
CASE
AUTH/3583/11/21 ALK-AbellΓ³

AUTH/3583/11/21: Instagram β€˜awards’ story featuring Itulazax imagery β€” no breach after appeal (ALK-AbellΓ³)

A creative agency posted Itulazax (POM) campaign frames on Instagram after the contract ended. Panel found a Clause 3.2 breach, but the…

2021
CASE
AUTH/3514/5/21 AstraZeneca

AstraZeneca advisory board: β€˜scientific exchange’ terminology and late-signed consultant contract (AUTH/3514/5/21)

Ex-employee alleged a post-ASH β€˜scientific exchange’ was disguised promotion. Panel found meeting non-promotional but ruled breaches for high standards (misleading terminology) and…

2022
CASE
AUTH/3609/2/22 Britannia Pharmaceuticals ⭐ Case of the Week

Britannia Pharmaceuticals: prescribing information temporarily inaccessible on APO-go website (third-party error) (AUTH/3609/2/22)

A third-party web contractor inadvertently removed APO-go prescribing information during remediation work, leaving PI inaccessible for over 24 hours. PMCPA ruled a…

2023
CASE
AUTH/3738/2/23 Novo Nordisk

Novo Nordisk voluntary admission: failure to appropriately certify collaborative working website hub (AUTH/3738/2/23)

Novo Nordisk admitted certification failures for a password-protected obesity/weight management hub hosted on an association website. Panel found poor oversight and ruled…

2022
CASE
AUTH/3626/3/22 Novartis Pharmaceuticals UK

Novartis: Leqvio online supplementβ€”missing black triangle on standalone articles and printed versions lacked prescribing information (AUTH/3626/3/22)

Four Novartis-funded Leqvio (inclisiran) supplement articles were accessible without the landing page and omitted the black triangle; printed versions appeared to lack…

2022
CASE
AUTH/3666/6/22 Daiichi-Sankyo UK

Daiichi Sankyo breached ABPI Code over HSJ sponsored article transparency (AUTH/3666/6/22)

HSJ β€œsponsored” article on AF/stroke was not clear at the outset that it was written by a senior Daiichi Sankyo employee. Breach…

2022
CASE
AUTH/3661/6/22 AstraZeneca

AstraZeneca breached Clause 8.1 over Forxiga website certification differences between desktop and mobile (AUTH/3661/6/22)

AstraZeneca was ruled in breach of Clause 8.1 after the Forxiga diabetes webpage differed between desktop and mobile (audience banner shown on…

2022
CASE
AUTH/3679/8/22 CSL Vifor ⭐ Case of the Week

CSL Vifor: Ferinject journal supplement breached Code for unqualified use of β€œsafe” (AUTH/3679/8/22)

A Ferinject promotional article in the British Journal of Cardiology used β€œsafe” in key messages without adequate qualification. Breach of Clause 7.9…

2022
CASE
AUTH/3702/10/22 Amgen

Amgen: sponsorship not clear β€œat the outset” in third-party webinar invite and infographic (AUTH/3702/10/22)

Amgen-sponsored webinar invite and downloadable infographic looked like they were from an independent organisation. Sponsorship disclosure appeared too late and wording was…

2021
CASE
Bayer

Bayer breached ABPI Code after US Kerendia DTC banner ads appeared on MailOnline (UK public exposure)

A US Kerendia (finerenone) DTC banner campaign was inadvertently accessible on MailOnline in the UK. The Panel found it was promotional POM…

2023
CASE
AUTH/3782/6/23 AstraZeneca

AstraZeneca Forxiga website renal considerations complaint (AUTH/3782/6/23): no breach

Complaint alleged Forxiga β€˜Prescribing & Dosing’ webpage omitted β€œcritical” SPC warnings for moderate renal impairment (PTH increase, hypotension). Panel ruled no breach…

2023
CASE
AUTH/3723/1/23 Lundbeck

AUTH/3723/1/23: Complainant v Lundbeck β€” market research alleged to be disguised promotion (No breach)

Complaint alleged repeated brand-name use and patient-record style questions in Abilify Maintena ATU tracking market research (2018–2021). PMCPA Panel found the activity…

2023
CASE
AUTH/3798/7/23 Bausch ⭐ Case of the Week

AUTH/3798/7/23: Bausch & Lomb voluntary admission after former agency LinkedIn post referenced Emerade (No breach)

A former creative agency posted about past work and referenced Emerade on social media. PMCPA ruled the agency was not a third…

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