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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
A GP alleged an Acomplia journal ad implied weight-independent effects on cardiometabolic risk factors and encouraged prescribing beyond the obesity indication. Panel…
Complaint alleged a GSK representative accessed patient data and selected patients for a diabetes clinic. Panel found no evidence of access to…
Marks & Spencer magazine feature and linked website on LARC were ruled unbalanced by favouring the IUS (only Mirena in UK), encouraging…
Amgen admitted Aranesp (POM) branded materials were briefly displayed at a National Kidney Foundation conference accessible to patients/public. Panel ruled breaches of…
Anonymous employees alleged DEXA scanner placements were linked to Fosamax promotion, plus ROI on grants and migraine “switch” programmes. Panel found breaches,…
Daiichi-Sankyo’s Lixiana prescriber guides omitted an SPC warning on reduced efficacy in NVAF patients with high creatinine clearance. Ruled misleading/unbalanced (Clauses 7.2,…
Thame sent clinicians a legalistic letter urging them to stop prescribing an unlicensed sodium bicarbonate product and switch to Thamicarb. PMCPA ruled…
PMCPA recorded the complaint as outwith the scope of the ABPI Code (2012). No breach was found and no case report was…
Complaint about clinical trial disclosure for ellaOne. PMCPA found the matter was outwith the scope of the ABPI Code (2012). No breach…
Altana reps were found to have misrepresented a PCT prescribing lead’s views as endorsing Alvesco’s place in therapy and used an unapproved…
A GP complained that an eMIMS email banner promoted “MAXALT” without the non‑proprietary name adjacent. Even though a third party added the…
A global Actilyse press release on a corporate website discussed mortality figures in a way that implied an unequivocal effect on death,…
A Bayer-sponsored ED awareness campaign used a celebrity spokesperson. In a BBC interview he compared Viagra, Cialis and Levitra, implying Levitra worked…
Anonymous photos alleged doctors and wives entertained at a Chinese restaurant. With no agenda/invitation and a public venue, the Panel found the…
Anonymous complaint about Ferring logo boards at a polo ground. Panel found the signage was non-promotional and the complaint lacked detail; no…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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