PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2018
CASE
AUTH/3140/12/18 Amgen

Amgen: Incorrect Disclosure UK entries for a health professional with the same name (AUTH/3140/12/18)

A health professional said Disclosure UK wrongly showed Amgen support. Panel found no breach for 2015 (cause unclear) but breaches for 2016–2017…

2006
CASE
AUTH/1867/7/06 Roche Products

AUTH/1867/7/06: Anonymous employees v Roche β€” European meeting conduct and sales call-rate targets (No breach)

Anonymous Roche employees alleged misconduct at a European meeting and excessive call-rate targets. The Panel found no evidence of Code breaches and…

2008
CASE
AUTH/2099/2/08 Roche Products

Roche: Xenical supplied to private diet clinics and Β£55,000 clinic funding linked to prescribing (AUTH/2099/2/08 & AUTH/2100/2/08)

Roche was ruled in breach after Xenical was effectively supplied via a non-HCP at a private clinic and a proposed Β£55,000 clinic…

2010
CASE
AUTH/2354/9/10 Consilient Health ⭐ Case of the Week

AUTH/2354/9/10: Anonymous v Consilient Health β€” Promotion of oral contraceptives (out of scope; no breach)

PMCPA case AUTH/2354/9/10 (Anonymous v Consilient Health) about promotion of oral contraceptives. The matter was ruled outwith the scope of the ABPI…

2016
CASE
AUTH/2824/2/16 Chiesi

AUTH/2824/2/16: Anonymous v Chiesi β€” Alleged customer visits by unvalidated field staff (No breach)

Anonymous complaint alleged two new Chiesi field staff visited customers before completing validation/training. Panel found no evidence of promotion before sign-off and…

2018
CASE
AUTH/3061/8/18 Ferring

AUTH/3061/8/18: Health professional v Ferring β€” conduct of a representative (no breach)

A nurse specialist alleged a Ferring representative harassed staff for appointments and misused a patient telemedicine voicemail. The Panel found the complaint…

2016
CASE
AUTH/2891/11/16 Astellas

AUTH/2891/11/16: Ex-employee v Astellas β€” No breach (outwith scope of the Code)

PMCPA case AUTH/2891/11/16 (Ex-employee v Astellas). The case was completed 19 Jan 2017. Outcome: No breach; matter was outwith the scope of…

2019
CASE
Otsuka

Otsuka UK breached ABPI Code over Abilify Maintena detail aid: misleading tolerability table and diabetes cost-savings impression

An ex-employee complaint upheld: a Maudsley-based β€œtraffic light” tolerability table and a diabetes/CHD cost-savings chart were found misleading and disparaging. Breaches of…

2019
CASE
Napp ⭐ Case of the Week

Napp: Invokana renal outcomes discussion at conference stand; internal CREDENCE training slides ruled to breach

Anonymous pharmacist alleged off-licence CKD promotion of Invokana at a diabetes conference. Panel couldn’t prove what was said (no breach), but ruled…

2019
CASE
AUTH/3212/6/19 Otsuka

Otsuka UK/Otsuka Europe: UK-circulated press release found to promote unlicensed ASTX727 and mislead on evidence and decitabine indication (AUTH/3212/6/19, AUTH/3262/6/19)

A UK-circulated press release about investigational ASTX727 made unsubstantiated benefit/safety claims and implied an incorrect indication for decitabine. Breaches: 3.1, 3.2, 7.9,…

2019
CASE
Otsuka

Otsuka UK/Otsuka Europe: UK-circulated press releases about unlicensed ASTX727 found to breach high standards and substantiation rules

Two online press releases about investigational ASTX727 were circulated to UK outlets. Panel found misleading, unsubstantiated study claims and failure to maintain…

2019
CASE
Amgen

Amgen: sponsored osteoporosis therapy review service challenged over third-party email linking β€œclient product/therapy priorities” (No breach)

Anonymous group alleged a third-party therapy review provider’s internal email showed commercial bias and disguised promotion in Amgen-funded osteoporosis reviews. Panel and…

2019
CASE
Takeda

Takeda breached Clause 7.11 by calling Takhzyro β€œnew” more than 12 months after promotion began

A BMJ-hosted ad described Takhzyro as β€œa new preventative treatment”. PMCPA ruled Takhzyro had been promoted from 1 April 2019, so β€œnew”…

2019
CASE
Chugai ⭐ Case of the Week

Roche and Chugai: complaint about allegedly out-of-date RoActemra prescribing information (no breach)

A UK health professional alleged RoActemra prescribing information in a Guidelines in Practice product review was out of date vs SPC updates.…

2020
CASE
AUTH/3388/9/20 Daiichi-Sankyo UK

Daiichi-Sankyo: congress programme listed product-linked symposia without mandatory info or clear sponsorship declaration (AUTH/3388/9/20)

A patient-organisation congress website listed Daiichi-Sankyo symposia agendas naming Lixiana, Nilemdo and Nustendi with indications but omitted mandatory prescribing/AE/black triangle info and…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training