PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2022
CASE
AUTH/3691/9/22 GlaxoSmithKline

GSK and a Daily Mail Shingrix article: Panel rules no breach (AUTH/3691/9/22)

Complaint alleged a Daily Mail article promoted Shingrix (POM) to the public. PMCPA found no evidence the article resulted from GSK’s business…

2023
CASE
AUTH/3739/2/23 Valneva

Valneva UK: HCP β€œpartnership” website held promotional for JE vaccine without prescribing information (AUTH/3739/2/23)

PMCPA found Valneva’s HCP β€œValneva in Partnership” site promoted its Japanese encephalitis vaccine (Ixiaro) despite no product name, and breached Clause 12.1…

2023
CASE
AUTH/3724/1/23 GlaxoSmithKline ⭐ Case of the Week

AUTH/3724/1/23: Complainant v GSK (Shingrix) β€” TV shingles awareness advert and website (No breach)

A UK physician alleged a shingles TV ad and linked disease-awareness site indirectly promoted GSK’s Shingrix. PMCPA Panel found the content balanced…

2021
CASE
Astellas Pharma

Astellas: LinkedIn post promoting awareness of UK Kidney Week symposium (no breach)

A complaint alleged an Astellas LinkedIn post was promotional and not properly approved (no job bag/date; liked/shared by sales/marketing). The PMCPA ruled…

2023
CASE
AUTH/3865/12/23 Novo Nordisk

AUTH/3865/12/23: Ex-employee v Novo Nordisk (Wegovy promotional meeting) – No breach

Complaint alleged Wegovy was promoted at a Scotland meeting to NI HCPs before NI marketing authorisation. Panel found Wegovy had MA in…

2023
CASE
AUTH/3777/6/23 AstraZeneca

AstraZeneca Trixeo eligibility checklist: narrow-angle glaucoma counselling text omitted (no breach on appeal) | AUTH/3777/6/23

Complaint said a Trixeo HCP eligibility checklist omitted SmPC counselling/stop-treatment text for acute narrow-angle glaucoma. Panel found breaches, but Appeal Board overturned:…

2021
CASE
GlaxoSmithKline

GSK breached ABPI Code over Zejula AE management webpage that omitted discontinuation scenarios

PMCPA ruled GSK’s Zejula β€œPRIMA AE management” webpage misleading for implying AEs could be managed by dose interruption/modification without highlighting when SmPC…

2023
CASE
AUTH/3790/7/23 Moderna ⭐ Case of the Week

AUTH/3790/7/23: Ex-employee v Moderna (preprint data in presentations) β€” No breach

Anonymous ex-employee alleged Moderna misused preprint vaccine effectiveness data, cherry-picked graphs and sought UK contract advantage via JCVI presentations. Panel found no…

2023
CASE
AUTH/3854/11/23 GlaxoSmithKline

GSK: LinkedIn β€˜celebrate’ of third‑party niraparib trial post ruled off‑label promotion to the public (AUTH/3854/11/23)

A UK-based GSK Global employee β€˜celebrated’ a third-party LinkedIn post about promising niraparib results in glioblastoma. PMCPA found promotion to the public…

2021
CASE
Celltrion Healthcare UK

Celltrion: representative’s unsubstantiated β€œcost neutral” NICE/TAG justification and failure to provide substantiation for Remsima SC

A pharmacist complained about a rep’s claim that NICE said infliximab SC fell under infliximab IV TAG due to cost neutrality. Panel…

2024
CASE
AUTH/3901/5/24 GlaxoSmithKline

AUTH/3901/5/24: Complainant v GSK β€” Jemperli HCP website (mobile vs desktop certification and β€œmanageable safety profile” claim) β€” No breach

Complaint alleged Jemperli HCP webpages weren’t properly certified for mobile due to layout/navigation differences and that a β€œmanageable safety profile” claim was…

2024
CASE
AUTH/3922/6/24 GlaxoSmithKline

AUTH/3922/6/24: Complainant v GSK β€” Trelegy banner alleged off-label switch claim (No breach)

Complaint alleged a Trelegy Ellipta rotating banner promoted an unlicensed switch from three inhalers (incl. SABA). PMCPA Panel found no breach of…

2008
CASE
Pfizer

Pfizer letter requesting addition of Ecalta and Celsentri to hospital e-prescribing system ruled promotional without prescribing information

A hospital pharmacist complained about a Pfizer-authorised letter asking hospitals to add Ecalta and Celsentri to electronic prescribing/dispensing systems. The Panel ruled…

2008
CASE
Trinity-Chiesi Pharmaceuticals

Trinity-Chiesi letter promoting Clenil: omission of 200mcg cost comparison not misleading in Scottish context

A PCT pharmacist alleged a Clenil cost-comparison chart was misleading because it omitted 200mcg data. The Panel found the Scottish Drug Tariff…

2008
CASE
AUTH/2156/8/08 Sanofi

AUTH/2156/8/08: GlaxoSmithKline v Sanofi Pasteur MSD – Gardasil letter to health professionals

A letter about the UK HPV vaccine tender was ruled promotional for Gardasil, lacked prescribing information and adverse event reporting guidance, and…

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