PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2014
CASE
AUTH/2718/5/14 Allergan

AUTH/2718/5/14: Anonymous v Allergan (2014) β€” Meeting arrangements (No breach)

Anonymous complaint alleged Allergan engineered a training meeting, selected delegates and bypassed slide approval. Panel found no supporting evidence and accepted Allergan’s…

2013
CASE
AUTH/2669/11/13 Shire

AUTH/2669/11/13: Member of the public v Shire – clinical trial disclosure for Resolor (No breach)

Complaint alleged Shire failed to disclose Resolor (prucalopride) clinical trial results per ABPI requirements. Panel found older trials pre-dated disclosure obligations and…

2008
CASE
AUTH/2088/1/08 AstraZeneca

AstraZeneca breached Clause 9.9 after GP received unsolicited promotional email about Crestor via an agency (AUTH/2088/1/08)

A GP complained about an unsolicited promotional email about Crestor sent to an NHS email address via an agency. The Panel ruled…

2016
CASE
AUTH/2822/2/16 Daiichi-Sankyo UK ⭐ Case of the Week

AUTH/2822/2/16: Bayer v Daiichi-Sankyo β€” Lixiana leavepiece claims on VTE initiation and 30‑day pill-burden comparison

Bayer challenged Lixiana leavepiece claims. Panel found breaches where VTE β€œinitiation” wording obscured heparin lead-in and where a 30‑day pill-burden graph was…

2016
CASE
AUTH/2857/7/16 Daiichi-Sankyo UK

Daiichi-Sankyo: call-rate briefing materials breached Clause 15.4 and 15.9 (AUTH/2857/7/16)

Anonymous complaint about emails, training, joint MA/MSL calls and call-rate targets. No breaches for emails/training/joint calls, but breach found for unclear call/contact…

2016
CASE
AUTH/2823/2/16 GrΓΌnenthal

GrΓΌnenthal: cycle plan β€œactivity” expectations and speaker contracting failures (AUTH/2823/2/16)

Anonymous complaint alleged pressure on reps via cycle plans and CRM logging, plus GP-PEP speaker governance issues. Breaches found for unclear call/contact…

2016
CASE
AUTH/2872/9/16 Eli Lilly

AUTH/2872/9/16: Consultant oncologist and a pharmacist v Lilly (Oncology handbook) – No breach

Complaint that Lilly’s oncology handbook was out of date and misleading for omitting newer cancer medicines. Panel found publication date/disclaimer were clear…

2017
CASE
AUTH/2926/1/17 Stirling Anglian Pharmaceuticals

AUTH/2926/1/17: Stirling Anglian – β€˜New’ claim on HCP website (theiCal-D3 breach; Stirlescent no breach)

HCP website described theiCal-D3 and Stirlescent as β€˜new’. Panel found theiCal-D3 had been on market >12 months so breach of Clause 7.11;…

2017
CASE
AUTH/2946/3/17 Merck Serono ⭐ Case of the Week

AUTH/2946/3/17: Anonymous consultant oncologist v Merck Serono (Erbitux) β€” no breach (representative conduct)

Anonymous oncologist alleged overly frequent contact, unannounced clinic visits, old data and failure to leave copies. Panel found allegations unproven (no supporting…

2017
CASE
AUTH/2956/5/17 Napp Pharmaceuticals

AUTH/2956/5/17: Ex-employee v Napp (Flutiform) β€” no breach over switching KPIs, cost-saving claims, call-rate pressure and speaker meetings

Ex-rep alleged pressure to drive Seretide-to-Flutiform switches, misleading cost-savings, data protection risks, and improper use of therapy review services/meetings. Panel found no…

2017
CASE
AUTH/2974/9/17 ViiV

AUTH/2974/9/17: Anonymous clinician v ViiV Healthcare (IAS webinar) – No breach

Complaint alleged a patient on stage during a Tivicay-focused webinar amounted to promotion to the public and that prescribing information wasn’t one-click…

2018
CASE
AUTH/3047/6/18 A Menarini

A Menarini: BMJ website Migard ad linked to out-of-date SPC and lacked required prescribing information (AUTH/3047/6/18)

BMJ website ad for Migard (frovatriptan) used an out-of-date SPC link and omitted required prescribing information elements (incl. legal classification and cost).…

2007
CASE
AUTH/2011/6/07 Takeda

AUTH/2011/6/07: Anonymous PCT Chief Pharmacist v Takeda (Actos/Competact β€˜Dear Healthcare Professional’ letter) – No breach

A PCT chief pharmacist challenged Takeda’s PROactive study messaging in a DHP letter for Actos/Competact. The Panel found the primary endpoint was…

2007
CASE
AUTH/2061/10/07 Boehringer Ingelheim ⭐ Case of the Week

Wyeth v Lilly & Boehringer Ingelheim: Cymbalta detail aid implied equivalent efficacy vs venlafaxine without proof (AUTH/2061/10/07, AUTH/2062/10/07)

A Cymbalta detail aid implied duloxetine and venlafaxine XL had equivalent efficacy based on a single head-to-head study. The Panel found the…

2006
CASE
AUTH/1908/11/06 Eli Lilly

Lilly voluntary admission: working dinner with overseas psychiatry associations breached hospitality and high standards rules (AUTH/1908/11/06)

Lilly self-reported a meeting dinner with overseas psychiatry associations. Two attendees were spouses and not qualifying delegates. Panel found hospitality non-compliant and…

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