PMCPA Case Analysis

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All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2012
CASE
Bayer ⭐ Case of the Week

Bayer: late-night hotel bar drinks at ISTH congress ruled not β€œsubsistence” (breach Clause 19.1)

Anonymous HCP alleged late-night hotel bar entertaining at ISTH Amsterdam. Panel accepted Bayer account of 4 drinks bought near midnight while waiting…

2012
CASE
GrΓΌnenthal

GrΓΌnenthal breached Clause 15.4 after sales email blurred β€œinteractions” with call vs contact rates

A senior sales email about CRM data entry also set β€œ2+ target interactions/day” and β€œ5–7 total/day” without clearly distinguishing call rates from…

2013
CASE
AUTH/2679/11/13 Bayer

AUTH/2679/11/13: Advertising agency employee v Bayer β€” Sativex ads on a creative media website (No breach)

Sativex POM ads appeared on a US creative media site after an awards submission. PMCPA said the Code applied (UK cost referenced)…

2015
CASE
AUTH/2801/11/15 Janssen

Janssen voluntary admission: Stelara journal insert ran with outdated prescribing information (AUTH/2801/11/15)

A Stelara bound-in journal advert ran with November 2014 prescribing information after the PI was updated in June 2015. Despite publisher error,…

2017
CASE
AUTH/2962/7/17 Pierre Fabre

Pierre Fabre publicly reprimanded after uncertified sales meeting slides and incomplete submission to PMCPA (AUTH/2962/7/17)

Anonymous rep alleged overcalling pressure and uncertified materials. Panel found uncertified briefing slides (Clauses 14.1/15.9/9.1). Appeal Board added Clause 2 breach after…

2015
CASE
AUTH/2778/7/15 Ipsen ⭐ Case of the Week

AUTH/2778/7/15: Merz v Ipsen – Dysport leavepieces and dose-ratio comparisons

Ipsen’s Dysport leavepieces compared dose ratios vs other BoNT-A products using SPC data and a 2012 systematic review. PMCPA found misleading implied…

2015
CASE
Otsuka

Anonymous v Otsuka: employee bought drinks for an intoxicated delegate in a public bar after a meeting dinner

PMCPA ruled Otsuka breached Clauses 22.1, 9.1 and 2 after a senior employee arranged alcoholic drinks for an apparently intoxicated meeting delegate…

2014
CASE
AUTH/2726/8/14 GlaxoSmithKline

GSK Seretide: TORCH secondary endpoints used without primary endpoint context in some slide decks and iPad materials (AUTH/2726/8/14)

Anonymous HCP challenged Seretide promotion using TORCH secondary endpoints despite non-significant primary endpoint (p=0.052). PMCPA found some materials contextualised appropriately, but others…

2013
CASE
AUTH/2685/12/13 Galderma

Galderma educational day required delegates to buy Emervel to attend; off-label toxin content and lack of controls led to public reprimand and removal from PMCPA jurisdiction (AUTH/2685/12/13)

A nurse complained that entry to a Galderma-backed aesthetics meeting required buying two Emervel fillers. The event promoted Azzalure/Pliaglis, included unlicensed toxin…

2013
CASE
AUTH/2673/11/13 Recordati

AUTH/2673/11/13: Member of the public v Recordati β€” clinical trial disclosure for silodosin (Silodyx) (No breach)

A public complaint alleged Recordati failed to disclose silodosin trial results on time. The PMCPA Panel found disclosure obligations were met (or…

2008
CASE
AUTH/2098/2/08 Roche Products ⭐ Case of the Week

Roche: Paid-for magazine β€œarticle” seen as public advertising for Herceptin and Avastin (AUTH/2098/2/08)

Roche admitted a paid-for page in a consumer breast cancer magazine promoted Herceptin and Avastin to the public. PMCPA ruled it was…

2016
CASE
AUTH/2822/2/16 Daiichi-Sankyo UK

AUTH/2822/2/16: Bayer v Daiichi-Sankyo – Lixiana leavepiece claims on VTE initiation and 30-day pill-burden comparison

Bayer challenged a Lixiana leavepiece. Panel found breaches for an unclear VTE β€œinitiation” dosing-transition claim and a misleading 30‑day pill-burden graph (vs…

2016
CASE
AUTH/2861/7/16 Bristol-Myers Squibb Pharmaceuticals

Anonymous v Bristol-Myers Squibb: Daklinza leavepiece at integrated care conference (AUTH/2861/7/16) – No breach

BMS was accused of promoting Daklinza (POM) to the public by placing a promotional leavepiece on seats at conference sessions. The Panel…

2016
CASE
AUTH/2841/4/16 GlaxoSmithKline

GSK case AUTH/2841/4/16: Anoro Ellipta COPD exacerbation claims in HCP presentations found misleading without licence context

GSK was cleared for an independent MIMS article and most materials, but breached the Code for two certified HCP presentations that cited…

2016
CASE
AUTH/2876/9/16 AbbVie ⭐ Case of the Week

AUTH/2876/9/16: Health professional v AbbVie (Humira) – β€˜Fast symptom relief’ claim in journal ad (No breach)

A health professional challenged AbbVie’s Humira ad claim β€œFast symptom relief from week 1 (CD) and week 2 (UC)” as an implied…

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