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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
After inter-company dialogue, Ipsen’s Dysport messaging implying superior duration of effect was found misleading and not supportive of rational use. Appeal Board…
Anonymous group alleged a third-party email showed commercial bias in Novartis-sponsored heart failure therapy reviews. Panel and Appeal Board had concerns about…
A UK health professional alleged GSK’s public Anoro Ellipta webpage promoted a POM and encouraged requests for treatment, and questioned certification/expiry. The…
A Janssen UK employee reposted/commented on a US exec’s LinkedIn update about a Covid-19 vaccine candidate entering Phase 3. Panel ruled pre-authorisation…
Ex-employee alleged Apo-Go advisory boards were promotional. Panel found high standards breach (9.1). On appeal, poor documentation, SOP deviations and missing minutes…
A senior Pfizer UK employee posted a proud LinkedIn message linking to a BBC article with an unqualified “safe” headline about the…
An internal salesforce email mixing patient booklet availability with digital campaign screenshots wasn’t itself improper, but it was treated as rep briefing/instructions…
Novartis’ corporate webpage listed pipeline products with indications and trial details. PMCPA ruled it promoted two licensed POMs to the public and…
Anonymous UK health professional alleged a Vifor-sponsored PIVOTAL sub-analysis symposium promoted off-licence Venofer use. Panel found PIVOTAL dosing aligned with clinically accepted…
Ex-employee alleged errors/omissions in LEO’s patient organisation support list. PMCPA found late disclosure of 2019 payments and an omitted donation; Clause 2…
UK employees ‘liked’ a US LinkedIn post linking to an Enhertu Phase 3 trial press release. Panel said the ‘likes’ proactively disseminated…
Janssen admitted it failed to oversee a nurse-led Stelara homecare service that continued after “termination”, with missing contracts, inadequate vendor PV/product training…
An invitation-only Calquence EAP “non-promotional” webinar used positive case studies and lacked certified slides. PMCPA ruled it was promotional material and that…
Anonymous employee alleged KAM “insights” sharing raised GDPR and covert marketing insight concerns, plus a training event shifting to insight gathering. Panel…
Novo Nordisk-sponsored obesity training promoted Saxenda via LinkedIn without clear upfront sponsorship, certification or prescribing info. Funding £79 Saxenda PGDs for HCPs…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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