PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2024
CASE
AUTH/3871/1/24 AbbVie

AbbVie breach for inaccurate SPC presentation on EMC: missing dash in Venclyxto dosing schedule (AUTH/3871/1/24)

AbbVie was found in breach of Clause 5.1 after a Venclyxto SPC on EMC showed β€œDays 1 7” instead of β€œDays 1-7”…

2023
CASE
AUTH/3866/12/23 Merck Serono

Merck Serono: third‑party publisher emails for Bavencio found disguised promotion and too frequent (AUTH/3866/12/23)

Third‑party publisher sent repeated Bavencio promotional emails. Panel found promotion was disguised (sender/subject line and poor prominence of sponsorship) and frequency lacked…

2021
CASE
Evolus

Evolus website: missing trial disclosure, NI prescribing info gaps, and mobile black triangle/generic name failures

PMCPA found multiple breaches on Evolus’ Nuceiva website: no homepage clinical trial signpost, NI prescribing info issues, and mobile display failures (black…

2024
CASE
AUTH/3895/5/24 GlaxoSmithKline ⭐ Case of the Week

GSK breach for patient organisation articles: funding acknowledgement not clear from the outset (AUTH/3895/5/24)

Four patient-facing articles funded by a GSK grant disclosed the funding only at the bottom of each page. PMCPA ruled a narrow…

2019
CASE
Bristol-Myers Squibb Pharmaceuticals

Pfizer and Bristol-Myers Squibb: Eliquis promotion on Pulse email and microsite found misleading and missing prescribing information

A UK health professional complained about a Pulse promotional email and linked Eliquis VTE webpages. The email lacked prescribing information and a…

2008
CASE
AUTH/2124/5/08 Roche Products

AUTH/2124/5/08: Anonymous consultant rheumatologist v Roche – MabThera symposium (celebrity co-chair)

Complaint alleged Roche used a TV newsreader as co-chair to attract delegates, provided hospitality to an unqualified lay person, and promoted MabThera…

2008
CASE
AUTH/2095/2/08 Encysive

AUTH/2095/2/08: Actelion v Encysive – Thelin pilot risk-share scheme and Clause 18.1

Actelion challenged Encysive’s Thelin pilot scheme using credit notes for failed treatment. The Panel found an inducement risk and ruled a breach,…

2008
CASE
AUTH/2147/7/08 Sanofi ⭐ Case of the Week

AUTH/2147/7/08: GlaxoSmithKline v Sanofi Pasteur MSD – Gardasil press release and PR agency emails

A Gardasil press release and related PR emails after the UK HPV tender were ruled misleading and exaggerated, including superiority and β€œvaccine…

2008
CASE
AUTH/2139/7/08 Roche Products

AUTH/2139/7/08 Consultant rheumatologist v Roche: RCP-sponsored rheumatology webcast (no breach)

A rheumatologist complained that an RCP webcast sponsored by Roche effectively promoted rituximab. The Panel found sponsorship was transparent and arm’s length,…

2008
CASE
Servier Laboratories

Servier found to have made misleading and disparaging claims about bisphosphonates in letter, press release and sponsored symposium

Procter & Gamble complained that Servier promoted unbalanced messages implying acid suppressants increased fracture risk and reduced bisphosphonate efficacy. The Panel and…

2009
CASE
AUTH/2203/1/09 Pfizer

AUTH/2203/1/09: Johnson & Johnson v Pfizer – Champix journal advertisement claim vs NRT ruled misleading

A Champix journal ad claimed significantly greater quit success vs NiQuitin CQ Clear at 12 weeks. The Panel ruled the claim misleading…

2008
CASE
AUTH/2195/12/08 Otsuka ⭐ Case of the Week

AUTH/2195/12/08: General Practitioner v Otsuka – Representative email to practice manager (conduct and disparaging comments)

A GP practice complained about an Otsuka representative’s unprofessional email (sent from work email) containing disparaging comments about GPs. Breaches were found…

2008
CASE
AUTH/2185/11/08 Schering-Plough

Schering-Plough: NeoClarityn β€˜triple stopping power’ ad misleading on β€˜anti-inflammatory’ claim (AUTH/2185/11/08)

A NeoClarityn journal ad implied clinically supported β€˜anti-inflammatory’ action. PMCPA found it inconsistent with the SPC and misleading, breaching Clauses 3.2 and…

2008
CASE
AUTH/2170/9/08 Syner-Med

AUTH/2170/9/08: Syner-Med Ferinject brochure – misleading CosmoFer infusion time (Clause 7.2)

A nurse complained a Ferinject brochure implied CosmoFer required a 6-hour infusion, causing anxiety about correct administration. Panel relied on an earlier…

2009
CASE
AUTH/2264/9/09 GlaxoSmithKline

GSK satellite symposium invitation at ESC 2009: not disguised promotion, but missing prescribing information (AUTH/2264/9/09)

GSK’s ESC 2009 symposium invite was held not to be disguised promotion, but because it referenced ambrisentan it was promotional and needed…

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