PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2008
CASE
AUTH/2115/4/08 GlaxoSmithKline ⭐ Case of the Week

AUTH/2115/4/08 Roche v GlaxoSmithKline: Press releases for Tykerb/Tyverb (lapatinib) on corporate website

Roche challenged two GSK corporate press releases about lapatinib (Tykerb/Tyverb). The Panel found one release misleading on adverse event/risk-benefit balance, but rejected…

2008
CASE
ProStrakan

ProStrakan breach for β€˜rapid relief from 10 minutes’ claim for Abstral

Cephalon challenged ProStrakan leavepieces claiming Abstral provided rapid relief from 10 minutes. The Panel found the claim inconsistent with the Abstral SPC,…

2009
CASE
AUTH/2197/1/09 MASTA

AUTH/2197/1/09: Sanofi Pasteur MSD v MASTA β€” Unsolicited β€˜Epaxal costings’ promotional email and inadequate Code training

A MASTA rep sent an unapproved promotional email about Epaxal without prescribing info. Follow-up β€œtraining” pointed staff to an out-of-date Code and…

2008
CASE
AUTH/2180/11/08

AUTH/2180/11/08 & AUTH/2181/11/08: Ezetrol β€˜New NICE technology appraisal’ ad in Pulse – no breach

Complaint said an Ezetrol Pulse ad implying β€œNew NICE” guidance was misleading vs NICE lipid guideline. Panel found headline clearly referred to…

2008
CASE
AUTH/2173/10/08 Syner-Med

AUTH/2173/10/08: Nurse v Syner-Med β€” Ferinject detail aid and misleading administration messaging

A nurse challenged a Ferinject detail aid as inaccurate. The PMCPA found the CosmoFer administration chart and β€œSingle dose delivery” messaging on…

2009
CASE
AUTH/2270/10/09 Allergan ⭐ Case of the Week

Allergan v Merz Pharma (AUTH/2270/10/09): β€œAt least as effective as Botox” claim from non-inferiority studies ruled misleading

Merz promoted Xeomin as β€œAt least as effective as Botox with a similar safety profile” on an exhibition panel. PMCPA ruled the…

2009
CASE
AUTH/2246/7/09 Novartis Pharmaceuticals UK

AUTH/2246/7/09: Roche/Director v Novartis – Zometa leavepiece (strapline ambiguity, misleading forest plot, oral compliance claims)

Novartis’ Zometa leavepiece was ruled misleading: an ambiguous strapline implied prevention of bone metastases; a modified forest plot invited unfair comparisons; oral…

2009
CASE
AUTH/2224/4/09 Merck Sharp & Dohme

AUTH/2224/4/09: Professor of Cardiology v Merck Sharp & Dohme (Cozaar) β€” No breach (journal ad and beta‑blocker caution)

A cardiology professor said a Cozaar journal ad downplayed beta‑blocker cautions in heart failure. Panel found the ad aligned with the SPC…

2009
CASE
AUTH/2275/11/09 GlaxoSmithKline

AUTH/2275/11/09: Doctor v GlaxoSmithKline (Journal supplement sponsorship declaration) – No breach

A doctor alleged a GSK-sponsored BPH supplement failed to disclose Prostate UK’s other GSK funding. The Panel held the sponsorship declaration was…

2009
CASE
AUTH/2276/11/09 Roche Products

Anonymous v Roche: alleged Β£100k payments to induce Xenical prescribing via PGDs (AUTH/2276/11/09)

Anonymous complaint alleged Roche paid a chemist chain Β£100k/year to drive Xenical prescribing via PGDs. Panel found a one-off Β£100k payment existed…

2010
CASE
AUTH/2311/4/10 AstraZeneca ⭐ Case of the Week

AUTH/2311/4/10: Anonymous v AstraZeneca – Seroquel meeting alleged off-label promotion (No breach)

Anonymous alleged an AstraZeneca meeting misled attendees and promoted Seroquel for borderline personality disorder. Panel found no evidence of off-label promotion or…

2010
CASE
AUTH/2349/8/10 Novo Nordisk

AUTH/2349/8/10: Anonymous practice nurses v Novo Nordisk (conduct of representative) – No breach

Anonymous practice nurses alleged nuisance visits and joint promotion with a devices rep. Panel found insufficient evidence on balance of probabilities and…

2010
CASE
AUTH/2325/6/10 Boehringer Ingelheim

AUTH/2325/6/10: Doctor v Boehringer Ingelheim – HSJ stroke β€œSpecial Report” (no breach)

A doctor alleged an HSJ stroke β€œSpecial Report” sponsored by Boehringer resembled independent editorial matter (disguised promotion). Panel and Appeal Board found…

2019
CASE
AUTH/3204/6/19 GlaxoSmithKline

AUTH/3204/6/19: Anonymous pharmaceutical employee v GlaxoSmithKline (public website POM information) – No breach

Complaint alleged GSK’s public website promoted POMs (incl. Nucala) and a patient-gate pop-up misdirected non-patients to patient content. Panel found insufficient evidence…

2017
CASE
AUTH/2935/2/17 Sunovion Pharmaceuticals Europe

Sunovion: RBM urged β€œyou might be sued” messaging to drive Latuda reviews; Appeal Board publicly reprimanded misleading response (AUTH/2935/2/17)

Ex-employee alleged an RBM pushed sales staff to pressure prescribers using medico-legal β€œyou might be sued” messaging for Latuda. Panel found RBM…

Ask questions about any PMCPA case

Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases β€” ask about precedents, clauses, and how they apply to your situation.

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training