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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
PMCPA case AUTH/2401/4/11 (Anonymous v Meda) about promotion of Rhinolast. The matter was ruled outwith the scope of the ABPI Code; no…
Anonymous HCP alleged AbbVie rep interrogated clinicians about prescribing and immunising twins outside JCVI guidance and licence at a BPD Masterclass. Panel…
At a UK melanoma congress, organisers mistakenly printed a digital Keytruda app ad onto a pillar. The print lacked prescribing information and…
PMCPA case AUTH/2907/11/16 (Director v Takeda) concerning clinical trial disclosure for Vipidia. Outcome: No breach and matter was outwith the scope of…
PMCPA found Bayer’s Xarelto site did not promote to the public, but a patient/public page invited people to contact medical information for…
GSK admitted two Avamys online banner ads had a non-proprietary name that was not readily readable in the HTML files and not…
After inter-company dialogue, Ipsen’s Dysport messaging (‘a toxin with a long-lasting effect’) was held to imply an unsubstantiated duration advantage. Appeal Board…
An employee complaint upheld after Accord’s public LinkedIn post referred positively to three prescription-only medicines as “vital COVID-19 medicines”, amounting to promotion…
Pulse Daily email linked to a sponsored ‘education hub’ that the Panel said promoted Gaviscon for prescription. Breaches included disguised promotion, unclear…
Anonymous complainant alleged Colonis’ public website promoted prescription-only medicines. Panel found the pages were non-promotional reference information with no product claims; no…
A Reletrans (buprenorphine) journal cover outsert became visible when ~3,300 copies were mailed in transparent polywrap. PMCPA ruled promotion of a POM…
After giving an undertaking to stop using misleading Meriofert vs Menopur claims, Pharmasure left similar claims live on its UK website. PMCPA…
Complaint about Sunosi website links, mobile prescribing info and dosing claim. Panel found no breach for external-link clarity or dosing claim, but…
Complaint alleged a Seretide Evohaler banner claim was misleading on age/indication and that “PI” was unclear. PMCPA ruled no breach across all…
Complaint about 60 videos on LEO’s Global YouTube. Most out of UK Code scope, but breaches found for an HCP symposium video…
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