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Over 2,000 real rulings — analysed for what they mean to your team. Published every day.
Showing 1914 cases
Ever Pharma challenged Britannia’s use of an 0844 business-rate number for APO-go support. Panel found the helpline was in scope but ruled…
PMCPA found breaches on Trixeo HCP website: generic name too small on mobile, PI not one-click on mobile, site not certified for…
A corporate website page about Efient and Lixiana was accidentally left externally accessible via site search. PMCPA ruled promotion of POMs to…
LEO discovered four cross-border transfers of value involving three UK patient organisations. Three 2019 payments were disclosed late and two agreements weren’t…
AAA-funded third-party CPD (with UK CPD accreditation) was found to include promotional claims for an unlicensed PSMA therapy. PMCPA ruled breaches for…
Anonymous HCP challenged multiple Roche Resources pages. Panel upheld breaches for illegible Gazyvaro generic name and misleading Ocrevus “dosed every 6 months”…
A senior leader emailed staff urging donations to SMA charities, describing “partnering” to “put pressure on the NHS” to fund Spinraza after…
PMCPA ruled Daiichi Sankyo breached Clauses 8.1 and 8.3 after desktop and mobile versions of Lixiana HCP/patient webpages differed (colour and images)…
A UK health professional complained that the Ajovy website entry pop-up lacked the generic name and black triangle. The Panel ruled no…
Five Novartis-funded Entresto promotional articles on the BJC website linked to prescribing info but omitted the adverse event reporting statement in the…
Complaint alleged off-label promotion and public advertising because Ocrevus PI appeared on a congress hub page mentioning oncology and COVID-19. PMCPA ruled…
Pfizer’s UK website press release about Paxlovid used a dark grey (not black) ▼ symbol. Panel ruled breach of Clause 5.1 (high…
Astellas alleged Janssen’s Erleada nurse support service (package deal) induced prescribing. The Panel found Astellas did not evidence wrongdoing and ruled no…
Pulse ad for Trixeo linked COPD exacerbations and death with a “Take action with Trixeo” call-to-action, creating an unsubstantiated and misleading implication…
A senior UK Pfizer employee retweeted a US colleague’s tweet claiming 95% efficacy for a COVID-19 vaccine candidate before UK authorisation, with…
Anzal, our PMCPA rulings expert, has knowledge of over 2,000 published cases — ask about precedents, clauses, and how they apply to your situation.
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