PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2014
CASE
AUTH/2706/3/14 Tillotts Pharma UK

Tillotts detail aid on Octasa vs Asacol dissolution profiles ruled misleading (but no breach of prior undertaking): AUTH/2706/3/14

A Tillotts Octasa detail aid compared dissolution profiles with Asacol. The Panel ruled the page misleading (Clause 7.2) because it implied clinical…

2013
CASE
AUTH/2661/11/13 Ferring ⭐ Case of the Week

AUTH/2661/11/13: Member of the public v Ferring – clinical trial disclosure for Firmagon (degarelix)

Ferring was found in breach for late disclosure of one Firmagon trial result (NCT00116753). Other trials were either disclosed on time, outside…

2016
CASE
AUTH/2837/4/16 Leo Pharma

AUTH/2837/4/16: Anonymous employee v Leo Pharma – internal Enstilar launch materials and MSL reporting line (No breach)

Anonymous employee alleged internal Enstilar launch materials could be seen by visitors and that MSLs reported to sales. Panel found no evidence…

2015
CASE
AUTH/2806/12/15 Mallinckrodt UK Commercial

AUTH/2806/12/15: Bayer v Mallinckrodt (part of Guerbet) β€” contrast injector β€œpackage deals” (No breach)

Bayer alleged Mallinckrodt offered contrast injectors as gifts/long-term loans to induce contrast media purchases. PMCPA found the arrangements were bona fide, fair…

2016
CASE
AUTH/2849/6/16 Eli Lilly

Lilly: oncology handbook contained Vitamin B12 dosing error (AUTH/2849/6/16)

Lilly-sponsored oncology handbook listed Vitamin B12 dose as 1g instead of 1mg with Alimta. Panel found inaccurate, misleading content and poor standards;…

2016
CASE
AUTH/2913/12/16 Janssen

AUTH/2913/12/16: Anonymous v Janssen β€” MSL discussion about CANVAS updates at PCDS conference (No breach)

Anonymous complaint alleged a Janssen MSL made a health professional uncomfortable by asking them to sign a form to receive CANVAS trial…

2016
CASE
AUTH/2830/3/16 Vifor Pharma ⭐ Case of the Week

Pharmacosmos v Vifor: Ferinject promotion found misleading and disparaging towards Monofer (AUTH/2830/3/16)

Vifor’s Ferinject materials and briefings were found to encourage comparative safety messaging that disparaged Monofer and misled HCPs, including an inaccurate medical…

2016
CASE
AUTH/2906/11/16 Novo Nordisk

Novo Nordisk: delayed disclosure of one Tresiba Phase III trial (AUTH/2906/11/16)

PMCPA Director case on clinical trial transparency for Tresiba. Most trials were out of UK scope or disclosed on time, but one…

2017
CASE
AUTH/2933/2/17 Chiesi

Chiesi breached Clause 7.2 over β€œ3 steps per inhalation” claim in Fostair NEXThaler online ad (AUTH/2933/2/17)

Chiesi’s Fostair NEXThaler banner ad claimed β€œEfficacy with only 3 steps per inhalation”. PMCPA found it misleading versus the SPC/PIL (breach Clause…

2017
CASE
AUTH/2943/3/17 Bayer

Bayer: Xarelto training quiz confusion over licensed indications led to Clause 2 breach (AUTH/2943/3/17)

A complaint about alleged off-label promotion at a Xarelto training course was not upheld, but unclear, uncertified training/assessment materials and incorrect quiz…

2017
CASE
AUTH/2993/11/17 Napp Pharmaceuticals

AUTH/2993/11/17: Complainant v Napp β€” Asthma therapy review service (no breach)

Complaint alleged Napp-funded pharmacist asthma reviews created a conflict of interest and switched patients to Flutiform. Panel found no evidence to support…

2017
CASE
AUTH/2987/10/17 Shire ⭐ Case of the Week

AUTH/2987/10/17: Anonymous v Shire – Disguised promotion via market research email and MSL KPI concerns

Shire was held responsible for a third-party market research email that amounted to disguised promotion (Revestive) and for inappropriate MSL visit KPIs…

2008
CASE
AUTH/2077/1/08 Pfizer

GP v Pfizer: β€˜Remember Arthrotec’ reply-paid card ruled promotional and missing non-proprietary name (AUTH/2077/1/08)

Pfizer’s separate reply-paid card offering an Arthrotec memory stick was treated as standalone promotion and breached the Code because it omitted the…

2007
CASE
AUTH/2038/8/07 Sanofi

Novo Nordisk v Sanofi-Aventis: Lantus mailingβ€”misleading hypoglycaemia headline and weight claims (AUTH/2038/8/07)

Sanofi-Aventis’ Lantus mailer drew complaints about cost, hypoglycaemia and weight claims vs Levemir. Cost claim: no breach. Hypoglycaemia headline and weight equivalence…

2007
CASE
AUTH/1996/4/07 GlaxoSmithKline

AUTH/1996/4/07: Roche v GlaxoSmithKline (Tykerb) β€” international journal ad and pre-licence media coverage (No breach)

Roche alleged pre-licence promotion of Tykerb via an international journal β€˜teaser’ ad and UK media coverage implying superiority vs Herceptin. Panel found…

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