PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2015
CASE
AUTH/2768/5/15 Roche Products

Roche: Clinical trial disclosure (Zelboraf) β€” outwith scope (AUTH/2768/5/15)

PMCPA Director complaint about clinical trial disclosure for Zelboraf. The matter was found outwith the scope of the ABPI Code (2015). No…

2018
CASE
AUTH/3019/2/18 Boehringer Ingelheim

AUTH/3019/2/18: Anonymous v Boehringer Ingelheim (Meeting advertised on LinkedIn) – No breach (out of scope)

Anonymous complaint about a meeting advertised on LinkedIn involving Boehringer Ingelheim. PMCPA concluded no breach and that the matter was outwith the…

2006
CASE
AUTH/1854/6/06 Servier Laboratories ⭐ Case of the Week

AUTH/1854/6/06: Servier – Coversyl journal ad alleged to breach an undertaking (no breach)

A pharmacist alleged Servier reused a Coversyl ad previously ruled misleading. The Panel found the ad had been revised to clarify combination…

2006
CASE
AUTH/1826/4/06 ProStrakan

ProStrakan press coverage of Rectogesic and SMC rejection: no breach (AUTH/1826/4/06)

A public complaint about a newspaper article quoting ProStrakan on Rectogesic’s indication and comparisons with surgery. Panel focused on what the company…

2007
CASE
AUTH/2034/8/07 Recordati Pharmaceuticals

AUTH/2034/8/07: MHRA v Recordati β€” Tradorec XL leavepiece and prohibited β€˜MHRA advice’ reference

Recordati’s Tradorec XL leavepiece quoted β€˜MHRA advice’ on prescribing prolonged-release tramadol by brand. The Panel ruled this breached Clause 9.5: MHRA references…

2007
CASE
AUTH/2014/6/07 Pfizer

AUTH/2014/6/07: Consultant in Public Health v Pfizer – Promotion of Champix (varenicline) (No breach)

A PCT public health consultant alleged Pfizer’s Champix promotion was premature (pre-NICE), undermined local guidelines/NRT, and bypassed the stop smoking service. The…

2019
CASE
AUTH/3184/4/19 GW Pharmaceuticals

GW Pharmaceuticals website: Sativex claims without prescribing information and pre-licence promotion of Epidiolex (AUTH/3184/4/19)

GW’s HCP website pages were ruled promotional for Sativex but lacked required prescribing information, and its pipeline section was found to promote…

2006
CASE
AUTH/1909/11/06 AstraZeneca ⭐ Case of the Week

AUTH/1909/11/06: Medical Representative v AstraZeneca (Arrangements for meetings) – No breach

A medical representative alleged AstraZeneca meetings were visible to the public and that surgery meetings were fund-raising with no education. The PMCPA…

2006
CASE
AUTH/1840/5/06 GlaxoSmithKline

AUTH/1840/5/06: GSK restless legs syndrome (RLS) patient poster – no breach (Clauses 20.1, 20.2)

A PCT pharmacist challenged a GSK-sponsored RLS awareness poster in GP practices as misleading and indirect POM advertising. The PMCPA Panel found…

2009
CASE
AUTH/2286/12/09 GlaxoSmithKline

AUTH/2286/12/09: General Practitioner v GlaxoSmithKline β€” Sponsorship of drug testing in sport (Out of scope; no breach)

Complaint about GSK’s sponsorship of drug testing in sport. PMCPA found the matter outwith the scope of the ABPI Code; no breach.…

2011
CASE
AUTH/2446/10/11 Bayer

AUTH/2446/10/11: Anonymous v Bayer – alleged promotion of Levitra (outwith scope; no breach)

Anonymous complaint about alleged promotion of Levitra by Bayer. PMCPA recorded the matter as outwith the scope of the Code; no case…

2015
CASE
GlaxoSmithKline

GSK: β€˜Open, inhale, close’ device claim ruled misleading in Relvar digital sales aids; oversight concerns in pharmacist referral activity

GSK was found in breach for misleading β€œefficacy in 3 steps: Open Inhale Close” claims in Relvar digital sales aids and for…

2019
CASE
AUTH/3143/1/19 Ferring Pharmaceuticals ⭐ Case of the Week

Tillotts v Ferring: Cortiment leavepiece not withdrawn and misleading β€œgeneric budesonides” claim (AUTH/3143/1/19)

Ferring agreed in inter-company dialogue to withdraw a Cortiment leavepiece but it was still used at a conference weeks later. Panel found…

2019
CASE
AUTH/3199/5/19 Vifor Pharma

Vifor Pharma: breach of undertaking over Ferinject vs Monofer safety comparisons and medical information email (AUTH/3199/5/19)

PMCPA ruled Vifor breached undertakings by using materials and a medical information email that misleadingly compared Ferinject vs Monofer on hypersensitivity/ADRs, and…

2019
CASE
AUTH/3289/12/19 Bristol-Myers Squibb

Bristol Myers Squibb and Pfizer: Eliquis prescribing information in promotional email (AUTH/3289/12/19 & AUTH/3290/12/19)

Eliquis promotional email used July 2019 prescribing information after an Oct 2019 SPC update on reversal agent/overdose. Panel found PI content sufficient…

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