PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2020
CASE
AUTH/3306/2/20 Napp Pharmaceuticals ⭐ Case of the Week

Napp: Nyxoid described as β€œa new option” on website beyond 12 months (AUTH/3306/2/20)

PMCPA ruled Napp breached Clause 7.11 after Nyxoid was described on a corporate webpage as β€œa new option” despite being generally available…

2019
CASE
AUTH/3210/6/19 GlaxoSmithKline

AUTH/3210/6/19: Patient v GlaxoSmithKline β€” peak flow diary alleged to be out of date (No breach)

A patient complained a GSK peak flow diary dated July 2016 hadn’t been certified within two years. GSK showed certification (Oct 2016)…

2019
CASE
AUTH/3161/2/19 Leo Pharma

AUTH/3161/2/19: Employee v Leo Pharma – briefing slides on call frequency breached Clause 15.9

An employee alleged multiple promotional practice issues. Most allegations were not proven, but internal briefing slides referring to 4–5 β€œcalls” without Code…

2019
CASE
AUTH/3232/7/19

AUTH/3232/7/19 & AUTH/3233/7/19: Public complaint about congress stand visibility (Jardiance/Trajenta) – No breach

A member of the public alleged a diabetes medicine congress stand was visible/readable from a public coffee area at ExCeL London. The…

2018
CASE
AUTH/3137/12/18 Gilead Sciences Europe

AUTH/3137/12/18: ViiV Healthcare v Gilead Sciences – Biktarvy stand claims and rose imagery at HIV Glasgow

Gilead’s HIV conference stand claimed Biktarvy was β€œBetter tolerated than DTG-containing regimens” and used rose/thorn imagery. PMCPA ruled the headline claim misleading/exaggerated…

2011
CASE
AUTH/2387/2/11 ALK-Abelló ⭐ Case of the Week

ALK-AbellΓ³: Jext formulary materialsβ€”misleading β€œ33% longer shelf-life” claim (AUTH/2387/2/11)

Formulary pack/template for Jext claimed β€œ33% longer shelf-life”. Panel said wording implied patients would receive a full 24 months’ shelf life, which…

2011
CASE
AUTH/2408/6/11 Abbott Laboratories

Abbott Laboratories: EULAR 2011 conference bag sponsorship ruled an unacceptable promotional aid (AUTH/2408/6/11)

Abbott’s logo appeared on EULAR 2011 congress bags distributed in London after the 2011 Code transition period. The Panel ruled the bags…

2011
CASE
AUTH/2389/2/11 Alcon Laboratories

AUTH/2389/2/11: Allergan v Alcon – Travatan β€œthornless rose” visual and lab-data tolerability claims

A Travatan β€œBAK-free” ad used a thornless rose and animal/in vitro data implying better tolerability vs BAK formulation. PMCPA found the ad…

2008
CASE
Roche Products

Anonymous v Roche: alleged conflict of interest (rep married to hepatitis C nurse specialist) – No breach

Anonymous NHS complaint alleged conflict of interest, speaker fees, bonuses and a Caribbean reward trip linked to Pegasys sales. Panel had concerns…

2011
CASE
AUTH/2412/6/11 Eli Lilly

AUTH/2412/6/11: Anonymous v Lilly β€” Byetta samples supplied to a hospital (No breach)

Anonymous hospital staff member alleged Lilly supplied large quantities of Byetta samples to drive prescribing. Panel found sampling met Code requirements and…

2011
CASE
AUTH/2443/10/11 Genus Pharmaceuticals ⭐ Case of the Week

AUTH/2443/10/11: Anonymous v Genus Pharmaceuticals β€” conduct of Apo-go nurse advisor (No breach)

Anonymous pharmacist alleged an Apo-go nurse advisor changed Parkinson’s medicines without authority and failed to inform PDNSs. Panel found the nurse support…

2018
CASE
AUTH/3091/9/18 UCB

UCB: EU Clinical Trials Register results not posted on time (Director complaint) β€” AUTH/3091/9/18

BMJ analysis suggested 5 UCB trials lacked EUCTR results. Panel found two UK-site trials (RA0056/RA0057) not posted within required timeframe, breaching Clause…

2018
CASE
AUTH/3082/9/18 Bristol-Myers Squibb

AUTH/3082/9/18: Director v Bristol-Myers Squibb (Clinical trial disclosure) β€” Outwith scope / No breach

PMCPA case AUTH/3082/9/18 (Director v Bristol-Myers Squibb) on clinical trial disclosure was ruled outwith the scope of the ABPI Code (2016). No…

2012
CASE
AUTH/2523/7/12 Teva

AUTH/2523/7/12: Anonymous v Teva β€” country club venue for VAT meeting (no breach)

Teva sponsored a VAT management workshop held at a golf and country club. The Panel said sponsors must ensure venues are appropriate,…

2012
CASE
AUTH/2503/5/12 Genus

Genus Pharmaceuticals breached Clause 9.2 over β€œsexual/titillating” Cetraben ad imagery (AUTH/2503/5/12)

A GP complained a Cetraben ad was offensive and degrading due to suggestive imagery. The Panel ruled the underwear-revealing image was attention-grabbing…

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