PMCPA Case Analysis

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All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2023
CASE
AUTH/3782/6/23 AstraZeneca

AstraZeneca Forxiga website renal considerations complaint (AUTH/3782/6/23): no breach

Complaint alleged Forxiga β€˜Prescribing & Dosing’ webpage omitted β€œcritical” SPC warnings for moderate renal impairment (PTH increase, hypotension). Panel ruled no breach…

2023
CASE
AUTH/3723/1/23 Lundbeck

AUTH/3723/1/23: Complainant v Lundbeck β€” market research alleged to be disguised promotion (No breach)

Complaint alleged repeated brand-name use and patient-record style questions in Abilify Maintena ATU tracking market research (2018–2021). PMCPA Panel found the activity…

2023
CASE
AUTH/3798/7/23 Bausch ⭐ Case of the Week

AUTH/3798/7/23: Bausch & Lomb voluntary admission after former agency LinkedIn post referenced Emerade (No breach)

A former creative agency posted about past work and referenced Emerade on social media. PMCPA ruled the agency was not a third…

2023
CASE
AUTH/3770/5/23 Daiichi-Sankyo UK

AUTH/3770/5/23: Daiichi Sankyo – Nustendi website omitted a key contraindication on tolerability page

Daiichi Sankyo’s Nustendi promotional website omitted a contraindication (with statin in active liver disease/persistent transaminase elevations) on the tolerability page. Panel found…

2023
CASE
AUTH/3781/6/23 GlaxoSmithKline

GSK breached ABPI Code over ambiguous Trelegy exacerbation-reduction claim on HCP website (AUTH/3781/6/23)

GSK’s GSK.pro page claimed Trelegy had greater exacerbation reduction vs β€œanother” triple therapy without naming the comparator. Panel found the headline implied…

2023
CASE
AUTH/3846/11/23 AstraZeneca

AstraZeneca breached Clauses 6.1 and 5.1 after Calquence dosing leaflet omitted monitoring caveat for moderate hepatic impairment (AUTH/3846/11/23)

Calquence β€œHow to dose” leaflet said no dose adjustment for moderate hepatic impairment but omitted SmPC caveat to closely monitor for toxicity.…

2023
CASE
AUTH/3764/4/23 Roche Products

AUTH/3764/4/23: Bayer v Roche – β€œfirst and only” faricimab claims and implied added benefit in non-responders

Roche promotional materials for Vabysmo (faricimab) were ruled misleading where β€œfirst and only” wording and β€œmay confer additional benefits” implied special clinical…

2023
CASE
AUTH/3851/11/23 Roche Products ⭐ Case of the Week

Roche: AMD audit reportsβ€”patient summary lacked funding disclosure; grant agreement wording also fell short (AUTH/3851/11/23)

PMCPA found Roche breached Clause 5.5 because a patient summary of an AMD audit report did not disclose Roche’s funding within the…

2023
CASE
AUTH/3860/12/23 Novartis Pharmaceuticals UK

Novartis: Pluvicto third‑party promotional email to UK HCPs (geo-targeting error) breached multiple clauses incl. disguised promotion and missing UK PI (AUTH/3860/12/23)

A third-party publisher sent an EU-focused Pluvicto promo email to UK HCPs after a β€œEurope” targeting error. Panel found disguised promotion, unclear…

2024
CASE
AUTH/3906/5/24 Boehringer Ingelheim

Boehringer Ingelheim: Jardiance slide deck left accessible beyond recertification and PI link failed (AUTH/3906/5/24)

A Jardiance case-study slide deck remained accessible via a live URL long after retirement, wasn’t recertified within 2 years, and the PI…

2024
CASE
AUTH/3921/06/24 Jazz Pharmaceuticals

Jazz Pharmaceuticals UK: Patient organisation materials lacked clear funding disclosure from the outset (AUTH/3921/06/24)

Jazz funded a patient organisation’s health information project, but Jazz’s involvement wasn’t clearly acknowledged from the outset on the website and wasn’t…

2019
CASE
Janssen

Janssen Medical Cloud website: out-of-date prescribing information in materials, misleading graph scale, and unqualified use of β€œsafe”

A UK health professional complained about Janssen’s HCP website. The Panel found some prescribing information was out-of-date, one graph exaggerated differences, and…

2008
CASE
AUTH/2116/4/08 Reckitt Benckiser

AUTH/2116/4/08: General practitioner v Reckitt Benckiser Healthcare – unsolicited promotional email (Gaviscon Advance)

A GP complained that he continued to receive promotional emails after opting out. A third-party agency failed to remove his details, and…

2008
CASE
Eli Lilly

Lilly 40over40 erectile dysfunction awareness campaign: website chart and leaflet found to encourage requests for a specific POM

A Financial Times article triggered a Director complaint about Lilly’s 40over40 ED campaign. TV ad was not in breach, but website/leaflet treatment…

2008
CASE
AUTH/2148/7/08 Trinity-Chiesi Pharmaceuticals

AUTH/2148/7/08 AstraZeneca v Trinity-Chiesi: Fostair cost comparison chart

AstraZeneca challenged Trinity-Chiesi’s Fostair cost comparison chart as incomplete and misleading. The Panel found the chart acceptable in context and ruled no…

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