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Complaint alleged Forxiga βPrescribing & Dosingβ webpage omitted βcriticalβ SPC warnings for moderate renal impairment (PTH increase, hypotension). Panel ruled no breach…
Complaint alleged repeated brand-name use and patient-record style questions in Abilify Maintena ATU tracking market research (2018β2021). PMCPA Panel found the activity…
A former creative agency posted about past work and referenced Emerade on social media. PMCPA ruled the agency was not a third…
Daiichi Sankyoβs Nustendi promotional website omitted a contraindication (with statin in active liver disease/persistent transaminase elevations) on the tolerability page. Panel found…
GSKβs GSK.pro page claimed Trelegy had greater exacerbation reduction vs βanotherβ triple therapy without naming the comparator. Panel found the headline implied…
Calquence βHow to doseβ leaflet said no dose adjustment for moderate hepatic impairment but omitted SmPC caveat to closely monitor for toxicity.…
Roche promotional materials for Vabysmo (faricimab) were ruled misleading where βfirst and onlyβ wording and βmay confer additional benefitsβ implied special clinical…
PMCPA found Roche breached Clause 5.5 because a patient summary of an AMD audit report did not disclose Rocheβs funding within the…
A third-party publisher sent an EU-focused Pluvicto promo email to UK HCPs after a βEuropeβ targeting error. Panel found disguised promotion, unclear…
A Jardiance case-study slide deck remained accessible via a live URL long after retirement, wasnβt recertified within 2 years, and the PI…
Jazz funded a patient organisationβs health information project, but Jazzβs involvement wasnβt clearly acknowledged from the outset on the website and wasnβt…
A UK health professional complained about Janssenβs HCP website. The Panel found some prescribing information was out-of-date, one graph exaggerated differences, and…
A GP complained that he continued to receive promotional emails after opting out. A third-party agency failed to remove his details, and…
A Financial Times article triggered a Director complaint about Lillyβs 40over40 ED campaign. TV ad was not in breach, but website/leaflet treatment…
AstraZeneca challenged Trinity-Chiesiβs Fostair cost comparison chart as incomplete and misleading. The Panel found the chart acceptable in context and ruled no…
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