PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2016
CASE
AUTH/2857/7/16 Daiichi-Sankyo UK

Daiichi-Sankyo: call-rate briefing materials breached Clause 15.4 and 15.9 (AUTH/2857/7/16)

Anonymous complaint about emails, training, joint MA/MSL calls and call-rate targets. No breaches for emails/training/joint calls, but breach found for unclear call/contact…

2016
CASE
AUTH/2823/2/16 GrΓΌnenthal

GrΓΌnenthal: cycle plan β€œactivity” expectations and speaker contracting failures (AUTH/2823/2/16)

Anonymous complaint alleged pressure on reps via cycle plans and CRM logging, plus GP-PEP speaker governance issues. Breaches found for unclear call/contact…

2016
CASE
AUTH/2872/9/16 Eli Lilly

AUTH/2872/9/16: Consultant oncologist and a pharmacist v Lilly (Oncology handbook) – No breach

Complaint that Lilly’s oncology handbook was out of date and misleading for omitting newer cancer medicines. Panel found publication date/disclaimer were clear…

2017
CASE
AUTH/2926/1/17 Stirling Anglian Pharmaceuticals

AUTH/2926/1/17: Stirling Anglian – β€˜New’ claim on HCP website (theiCal-D3 breach; Stirlescent no breach)

HCP website described theiCal-D3 and Stirlescent as β€˜new’. Panel found theiCal-D3 had been on market >12 months so breach of Clause 7.11;…

2017
CASE
AUTH/2946/3/17 Merck Serono ⭐ Case of the Week

AUTH/2946/3/17: Anonymous consultant oncologist v Merck Serono (Erbitux) β€” no breach (representative conduct)

Anonymous oncologist alleged overly frequent contact, unannounced clinic visits, old data and failure to leave copies. Panel found allegations unproven (no supporting…

2017
CASE
AUTH/2956/5/17 Napp Pharmaceuticals

AUTH/2956/5/17: Ex-employee v Napp (Flutiform) β€” no breach over switching KPIs, cost-saving claims, call-rate pressure and speaker meetings

Ex-rep alleged pressure to drive Seretide-to-Flutiform switches, misleading cost-savings, data protection risks, and improper use of therapy review services/meetings. Panel found no…

2017
CASE
AUTH/2974/9/17 ViiV

AUTH/2974/9/17: Anonymous clinician v ViiV Healthcare (IAS webinar) – No breach

Complaint alleged a patient on stage during a Tivicay-focused webinar amounted to promotion to the public and that prescribing information wasn’t one-click…

2018
CASE
AUTH/3047/6/18 A Menarini

A Menarini: BMJ website Migard ad linked to out-of-date SPC and lacked required prescribing information (AUTH/3047/6/18)

BMJ website ad for Migard (frovatriptan) used an out-of-date SPC link and omitted required prescribing information elements (incl. legal classification and cost).…

2007
CASE
AUTH/2011/6/07 Takeda

AUTH/2011/6/07: Anonymous PCT Chief Pharmacist v Takeda (Actos/Competact β€˜Dear Healthcare Professional’ letter) – No breach

A PCT chief pharmacist challenged Takeda’s PROactive study messaging in a DHP letter for Actos/Competact. The Panel found the primary endpoint was…

2007
CASE
AUTH/2061/10/07 Boehringer Ingelheim ⭐ Case of the Week

Wyeth v Lilly & Boehringer Ingelheim: Cymbalta detail aid implied equivalent efficacy vs venlafaxine without proof (AUTH/2061/10/07, AUTH/2062/10/07)

A Cymbalta detail aid implied duloxetine and venlafaxine XL had equivalent efficacy based on a single head-to-head study. The Panel found the…

2006
CASE
AUTH/1908/11/06 Eli Lilly

Lilly voluntary admission: working dinner with overseas psychiatry associations breached hospitality and high standards rules (AUTH/1908/11/06)

Lilly self-reported a meeting dinner with overseas psychiatry associations. Two attendees were spouses and not qualifying delegates. Panel found hospitality non-compliant and…

2007
CASE
AUTH/1976/3/07 Sanofi

AUTH/1976/3/07: GP complaint about Acomplia ad and alleged breach of undertaking (No breach)

A GP alleged an Acomplia journal ad implied weight-independent effects on cardiometabolic risk factors and encouraged prescribing beyond the obesity indication. Panel…

2007
CASE
AUTH/1963/2/07 GlaxoSmithKline

AUTH/1963/2/07: Independent nurse advisor v GlaxoSmithKline (Diabetes Patient Review Service) – No breach

Complaint alleged a GSK representative accessed patient data and selected patients for a diabetes clinic. Panel found no evidence of access to…

2006
CASE
AUTH/1936/12/06 Schering Health Care

AUTH/1936/12/06: Schering Health Care – Public LARC advert and website found unbalanced, indirectly promoting Mirena (Clause 20.2)

Marks & Spencer magazine feature and linked website on LARC were ruled unbalanced by favouring the IUS (only Mirena in UK), encouraging…

2006
CASE
AUTH/1918/11/06 Amgen ⭐ Case of the Week

AUTH/1918/11/06: Amgen voluntary admissionβ€”Aranesp branded materials visible to the public at patient conference

Amgen admitted Aranesp (POM) branded materials were briefly displayed at a National Kidney Foundation conference accessible to patients/public. Panel ruled breaches of…

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