PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2024
CASE
AUTH/3903/5/24 GlaxoSmithKline

AUTH/3903/5/24: Complainant v GSK (Blenrep website safety claim) – No breach

Complaint challenged a Blenrep website claim (β€œgenerally well tolerated and manageable safety profile”) as misleading/unqualified. Panel found the claim sufficiently supported and…

2019
CASE
Janssen

Janssen Medical Cloud website: out-of-date prescribing information in materials, misleading graph scale, and unqualified use of β€œsafe”

A UK health professional complained about Janssen’s HCP website. The Panel found some prescribing information was out-of-date, one graph exaggerated differences, and…

2008
CASE
AUTH/2116/4/08 Reckitt Benckiser

AUTH/2116/4/08: General practitioner v Reckitt Benckiser Healthcare – unsolicited promotional email (Gaviscon Advance)

A GP complained that he continued to receive promotional emails after opting out. A third-party agency failed to remove his details, and…

2008
CASE
Eli Lilly

Lilly 40over40 erectile dysfunction awareness campaign: website chart and leaflet found to encourage requests for a specific POM

A Financial Times article triggered a Director complaint about Lilly’s 40over40 ED campaign. TV ad was not in breach, but website/leaflet treatment…

2008
CASE
AUTH/2148/7/08 Trinity-Chiesi Pharmaceuticals

AUTH/2148/7/08 AstraZeneca v Trinity-Chiesi: Fostair cost comparison chart

AstraZeneca challenged Trinity-Chiesi’s Fostair cost comparison chart as incomplete and misleading. The Panel found the chart acceptable in context and ruled no…

2008
CASE
AUTH/2131/6/08 Grünenthal ⭐ Case of the Week

AUTH/2131/6/08: Community pharmacist v GrΓΌnenthal Ltd – promotion of Versatis and use of interim comparative data

A pharmacist challenged claims that Versatis was comparable to pregabalin (and possibly gabapentin) and had fewer side-effects/interactions. The Panel found interim data…

2008
CASE
Goldshield

Goldshield: unsolicited promotional email sent via agency to GP’s NHS address (MacroBid)

A GP received an unsolicited promotional email about MacroBid via an agency. The Panel and Appeal Board found no evidence of prior,…

2008
CASE
AstraZeneca

AstraZeneca voluntary admission: uncertified promotional email for Crestor with misleading claims

AstraZeneca self-reported an uncertified promotional email about Crestor sent to a dispensing practice. The email lacked prescribing information and included misleading, exaggerated…

2008
CASE
AUTH/2190/12/08 AstraZeneca

AstraZeneca: alleged proactive discussion of unpublished JUPITER (Crestor) data by a representative (AUTH/2190/12/08, AUTH/2194/12/08)

Two anonymous hospital HCPs alleged an AstraZeneca rep initiated discussion of unpublished/out-of-licence JUPITER (Crestor) data. Panel had concerns about internal briefings but…

2008
CASE
AUTH/2179/10/08 Pfizer

Pfizer Lipitor mailing misleadingly implied only certain statins had cardiovascular outcomes evidence (AUTH/2179/10/08)

A Lipitor mailer compared LDL-C lowering across statins but then presented a table implying only Lipitor/rosuvastatin/ezetimibe combos had outcomes trials. Panel ruled…

2007
CASE
AUTH/2049/9/07 Roche Products ⭐ Case of the Week

GSK and Roche: Bonviva β€˜Building Bones’ ad reappeared in Pulse, breaching an undertaking (AUTH/2049/9/07 & AUTH/2050/9/07)

GSK and Roche withdrew Bonviva β€˜Building Bones’ materials after an undertaking, but Pulse republished the old ad. Panel ruled breach of Clause…

2009
CASE
AUTH/2261/9/09 Merck Sharp & Dohme

MSD breach of undertaking after withdrawn Cozaar banner reappeared in MIMS update (AUTH/2261/9/09)

MSD voluntarily admitted a withdrawn Cozaar (losartan) banner reappeared in MIMS Monthly Update due to publisher error. Panel ruled breach of Clause…

2009
CASE
AUTH/2240/6/09 Roche Products

AUTH/2240/6/09: Roche press release linked to lay press coverage of MabThera (rituximab) in early RA – no breach

Complaint alleged Roche press release drove disguised promotion/off-label advertising of MabThera in early RA via newspapers/TV. Panel found UK press release factual,…

2008
CASE
Cephalon

ProStrakan v Cephalon: Effentora titration bookletβ€”misleading efficacy graphic and SPC-inconsistent administration images

A competitor complaint about an Effentora β€œTitration Guidelines” booklet. Panel found a front-cover time-to-relief graphic misleading and tablet-placement images inconsistent with the…

2009
CASE
AUTH/2258/8/09 Sanofi

AUTH/2258/8/09: Anonymous v Sanofi-Aventis β€” named patient data forwarded during AE follow-up (Clause 15.2 breach)

Anonymous complaint about Taxotere reps demanding usage data and mishandling named patient AE info. Panel found one incident of forwarding named patient…

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