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Showing 1914 cases
A member of the public alleged GDPR-related issues in Sanofiβs medical information interactions (call recording notice, email retention, and βofflineβ discussions). The…
GSKβs severe asthma webinar registration page listed PI links for Trelegy, Anoro and Incruse (COPD-only), implying asthma use. Breaches of Clauses 3.2,…
A GP complaint (via MHRA) about a Macrobid promotional email. PMCPA ruled the β1 in 3 adults will fail treatment with trimethoprimβ…
Two ophthalmic journal ads and an HCP webpage used the strapline βPowerful. Proven. Targeted.β for Lucentis. PMCPA ruled βPowerfulβ ambiguous (breach), but…
Anonymous employee alleged Toujeo/Suliqua βadvocateβ programme induced prescribing and misused HCP data. Panel found no inducement/GDPR breach, but ruled internal templates were…
A senior employeeβs LinkedIn post and a Sunday Times interview/press release were ruled promotional, encouraging patient requests and promoting Enhertu in an…
A StritVit D3 poster claimed βsuitable for vegetariansβ despite bovine bone gelatin in capsules. PMCPA ruled the claim misleading and found breaches…
Complaint about use of βuniqueβ in a Trajenta (linagliptin) HCP digital banner claim. Panel ruled no breach of Clause 14.4, accepting the…
Complaint alleged a Lixiana initiation βwebinarβ omitted hepatic monitoring/contraindications and included a dosing interaction error. Panel found no breach as content was…
PMCPA found Novartis breached the ABPI Code over an Entresto nurse podcast: an unsubstantiated βenergyβ claim, βbestβ implying superiority, and unqualified renal…
Small Pharmaβs open-access website discussed psychedelic pipeline programmes using strong, unqualified language without clearly identifying the intended audience. PMCPA ruled a breach…
Anonymous complaint alleged a Guardian-sponsored SOBI corporate article was disguised promotion and misleading. PMCPA Panel ruled no breach of Clauses 3.6, 5.1,…
PMCPA found Novartisβ Jakavi HCP webpage claim βImproved survival benefit compared with BATβ misleading and unsubstantiated because it implied statistically significant survival…
Complaint alleged Rinvoq dosing web copy implied it could be taken with any food (incl. grapefruit) despite SPC advice to avoid grapefruit.…
GSKβs HCP webpage/video used an NMA to headline βgreater exacerbation reductionβ vs other COPD SITTs. PMCPA ruled the headline comparison misleading (Clauses…
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