PMCPA Case Analysis

Over 2,000 real rulings β€” analysed for what they mean to your team. Published every day.

All Cases PMCPA Case of the Week PMCPA Cases

Showing 1914 cases

2022
CASE
AUTH/3678/8/22 AstraZeneca

AstraZeneca breached Code over Symbicort MART messaging and missing PI reference in MIMS ad (AUTH/3678/8/22)

MIMS print ad implied all Symbicort strengths could be used for MART, despite 400/12 being maintenance-only, and failed to reference where PI…

2022
CASE
AUTH/3696/10/22 SOBI ⭐ Case of the Week

Sobi sponsored Guardian haemophilia article: no breach (AUTH/3696/10/22)

Anonymous complaint alleged a Guardian-sponsored corporate article was disguised promotion and misleading. PMCPA Panel ruled no breach of Clauses 3.6, 5.1, 6.1,…

2022
CASE
AUTH/3714/11/22 GlaxoSmithKline

AUTH/3714/11/22: GlaxoSmithKline – Trelegy website claim β€œA simple choice… easy to use and quick to teach” (No breach)

GSK’s HCP website described Trelegy Ellipta as β€œA simple choice. One inhaler, easy to use and quick to teach”. A health professional…

2023
CASE
AUTH/3721/1/23 Pfizer

Pfizer UK tweets linking to Pulse Today sponsored article: audience not stated and governance concerns (AUTH/3721/1/23)

Pfizer UK posted three public tweets linking to a Pulse Today sponsored article. Panel found the article not promotional and no POM…

2023
CASE
AUTH/3726/1/23 UCB

UCB: Senior UK employee β€˜liked’ LinkedIn post about Fintepla in Lennox-Gastaut Syndrome (AUTH/3726/1/23)

A Germany-based employee posted β€œHope for patients with Lennox-Gastaut Syndrome!” linking to a US press release about Fintepla. A senior UK employee…

2023
CASE
AUTH/3749/3/23 AGB-Pharma

AGB-Pharma: Adaflex promotional webpage accessible to the public via Google indexing (AUTH/3749/3/23)

AGB’s Adaflex branded webpage (intended for HCPs) became publicly accessible via a Google-indexed direct link, leading to breaches for website access controls…

2023
CASE
AUTH/3821/9/23 Novo Nordisk ⭐ Case of the Week

Novo Nordisk: sponsorship of pharmacy weight-loss services, free consumables and missing Disclosure UK entry (Saxenda) | AUTH/3821/9/23

PMCPA found Novo Nordisk breached Clauses 2, 5.1/9.1 and 28.1 over pharmacy-chain sponsorships that weren’t truly arm’s length, free consumables seen as…

2023
CASE
AUTH/3834/10/23 AbbVie

AbbVie: Rinvoq webinar registration page and omission of grapefruit warning (AUTH/3834/10/23) – No breach

Complaint said a Rinvoq HCP webinar registration page gave dosing but omitted the SmPC grapefruit avoidance warning. Panel found the page wasn’t…

2023
CASE
AUTH/3789/7/23 Moderna

AUTH/3789/7/23: Complainant v Moderna β€” e-consent proposal and proactive scientific communications (No breach)

Complaint about a regional e-consent proposal and alleged proactive sharing of preprint data/off-label risk. Panel found the complainant provided limited evidence and…

2023
CASE
AUTH/3791/7/23 Moderna

AUTH/3791/7/23: Complainant v Moderna β€” whistleblowing processes and alleged off-label promotion (No breach)

Anonymous complaint alleged inadequate whistleblowing processes and potential off-label promotion via a Moderna US webcast. Panel found the complainant did not prove…

2024
CASE
AUTH/3874/02/24 Sanofi

Sanofi: LinkedIn job-title post naming three POM brands – no breach (AUTH/3874/02/24)

A Sanofi Global employee’s LinkedIn job update included three product brand names and was liked/commented on by UK staff. Panel found the…

2023
CASE
AUTH/3805/7/23 ViiV ⭐ Case of the Week

AUTH/3805/7/23: ViiV dating-app Apretude advert seen in UK – Appeal Board found out of scope, no breach

A US-only Apretude in-app advert was briefly visible to UK users after geo-restrictions failed. Panel initially found a Clause 5.1 breach, but…

2023
CASE
AUTH/3861/12/23 Novartis Pharmaceuticals UK

AUTH/3861/12/23: Novartis – third‑party β€œconference update” email and webpage found to disguise promotion and use EU (not UK) prescribing context

Third‑party publisher email implied an unbiased ESMO update but linked to a page integrating Novartis Pluvicto promotion. UK HCPs saw EU SmPC/indication,…

2024
CASE
AUTH/3900/5/24 AstraZeneca

AUTH/3900/5/24: Ex-Employee v AstraZeneca (meetings, hospitality and alleged inducement) – No breach

Ex-employee alleged excessive alcohol/hospitality and inducement to prescribe at a conference, plus a poorly attended workshop becoming a β€œpseudo advisory board”. Panel…

2024
CASE
AUTH/3916/5/24 Angelini Pharma UK-I

Angelini: off-label discussion at meetings, disparaging EMA comments, and portal slide compliance failures (Ontozry) | AUTH/3916/5/24

Ex-employee complaint about Ontozry meetings. Panel found off-label promotion (incl PEG administration and monotherapy advocacy), references to EMA, and multiple certification/PI/AE statement…

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