Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2365/10/10: Anonymous v Sanofi-Aventis β€” β€˜Oncology Product Pipeline Update’ (advance notification) sent to sales reps in error (No breach)

Anonymous complaint alleged sales reps used an β€œOncology Product Pipeline Update” to promote unlicensed products. Panel found reps…

8 Mar 2026

AUTH/3243/9/19: Ex-employee complaint about Allergan commercial policy (Botox, Juvederm, CoolSculpting) – No breach

Ex-employee alleged portfolio β€œbundling” created an incentive to prescribe Botox. PMCPA found the arrangements were terms of trade…

8 Mar 2026

AUTH/2443/10/11: Anonymous v Genus Pharmaceuticals β€” conduct of Apo-go nurse advisor (No breach)

Anonymous pharmacist alleged an Apo-go nurse advisor changed Parkinson’s medicines without authority and failed to inform PDNSs. Panel…

8 Mar 2026

Novo Nordisk email invite to Diabetes UK symposium: consent wording for promotional emails not β€œabundantly clear” (AUTH/2482/2/12)

Anonymous complaint about a Novo Nordisk symposium invitation email. Most allegations were not upheld, but the opt-in wording…

8 Mar 2026

GSK voluntary admission: Uncertified Benlysta case studies emailed to HCPs with broken PI link and misleading nephritis content (AUTH/2592/4/13)

GSK admitted two Benlysta promotional case studies were emailed to 48 HCPs before certification. Emails lacked integral prescribing…

8 Mar 2026

AUTH/2799/10/15: Anonymous oncologist v Pierre Fabre – Vinorelbine (Navelbine) congress booth claims

ESMO booth materials for Navelbine were in scope of the UK Code. β€œRare cumulative toxicity” and β€œeasily manageable…

8 Mar 2026

Roche v Merck Serono: Erbitux FIRE-3 press release ruled misleading (survival headline, subgroup analysis and licence context)

Merck Serono’s UK press release on FIRE-3 claimed Erbitux extended survival by 7.5 months. PMCPA found the headline,…

8 Mar 2026

Novartis & Pfizer: COPD inhaler materials implied exacerbation reduction as a reason to prescribe (Ultibro/Seebri)

Anonymous complaint alleged off-label promotion of COPD inhalers for exacerbation reduction. Panel found some materials acceptable in context,…

8 Mar 2026

AstraZeneca breached ABPI Code over Qtern promotional email sent via third party without valid consent and with misleading presentation (AUTH/2976/9/17)

A hospital consultant received a Qtern promotional email via a third-party network without valid prior permission. The Panel…

8 Mar 2026

ALK-AbellΓ³: unsolicited promotional emails and excessive launch mailings for Grazax (AUTH/1981/3/07)

A consultant complained about unsolicited Grazax emails. PMCPA found no explicit opt-in for promotional email and that launch-period…

⭐ Flagship Programme

AQP Flagship Path — the complete UK ABPI signatory programme

12 modules. 12 weeks. Final Signatory readiness. The industry standard for ABPI Code signatories — £995 + VAT.

Enrol — AQP Path Learn more

📰 Weekly PMCPA Case Breakdown

One real case. One key lesson. Every week β€” free.

Subscribe Free
🎓 AQP Training