Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Teva found in breach for disguised promotion via sponsored β€œGuidelines in Practice” supplement (AUTH/2081/1/08)

A PCT pharmacist alleged a Teva-supported supplement about switching to CFC-free beclometasone inhalers was disguised promotion for Qvar.…

8 Mar 2026

AUTH/2208/2/09: Health professional v Gilead Sciences – unsolicited email about fellowship programme (no breach)

A health professional received an unsolicited email about Gilead’s UK and Ireland Fellowship Programme and queried how his…

8 Mar 2026

Janssen-Cilag: Risperdal Consta detail aid implied β€œneuroprotective effects” (AUTH/2253/7/09)

A psychiatrist complained that a Janssen-Cilag presentation implied Risperdal Consta had neuroprotective effects. The PMCPA found the material…

8 Mar 2026

Cephalon supplied 30 boxes of Schedule 2 Effentora to a hospital pain team via goods-in (AUTH/2295/1/10)

Cephalon arranged delivery of 30 boxes of Schedule 2 Effentora as β€œtitration stock” that bypassed hospital pharmacy controls.…

8 Mar 2026

Janssen: Imbruvica leaflet strapline β€˜Destination survival’ ruled misleading across multiple indications (AUTH/3128/12/18)

A β€˜Getting started’ Imbruvica leaflet used the strapline β€˜Destination survival’. The Panel said HCPs would read this as…

8 Mar 2026

AUTH/2380/1/11: Merz Pharma v Allergan β€” β€œNo set dose ratio” claim on Botox exhibition panel (No breach)

Merz challenged Allergan’s National Stroke Forum panel claiming β€œNo set dose ratio…”. Panel found the claim reflected SPCs…

8 Mar 2026

AUTH/3072/9/18: Director v Servier β€” Clinical trial disclosure (outwith scope; no breach)

PMCPA case AUTH/3072/9/18 (Director v Servier) concerned clinical trial disclosure but was ruled outwith the scope of the…

8 Mar 2026

Novo Nordisk detail aid for Victoza: composite endpoint design ruled misleading (AUTH/2569/12/12)

MSD challenged a Victoza detail aid using a β€œtriple composite endpoint” shown in prominent red boxes. PMCPA ruled…

8 Mar 2026

Allergan publicly reprimanded after repeated breach of undertaking on botulinum toxin potency messaging (AUTH/2460/11/11)

Allergan was ruled in breach after a meeting presentation and representative conduct implied Vistabel/Botox was more potent than…

8 Mar 2026

ViiV Healthcare voluntary admission: Triumeq journal advertising exceeded 2-page limit (AUTH/2753/3/15)

ViiV admitted a February 2015 journal issue carried a 2-page Triumeq ad plus a belly band wrap, exceeding…

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