Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Bayer v Actavis: Levosert leavepiece ruled misleading on breadth of suitability and β€œ25% saving” cost claim

Actavis’ Levosert leavepiece implied broader suitability than Mirena and claimed a β€œ25% saving” on acquisition cost. PMCPA ruled…

8 Mar 2026

AUTH/2666/11/13: Member of the public v Sanofi β€” Clinical trial disclosure for Multaq and Jevtana (No breach)

Public complaint alleged Sanofi failed to disclose clinical trial results for Multaq and Jevtana in line with ABPI/IFPMA…

8 Mar 2026

AUTH/2866/8/16: Anonymous (non-contactable) v AstraZeneca – engagement of a consultant and training/consultancy company

Anonymous complaint alleged coercive, industry-funded audits/workshops linked to prescribing. Most allegations not proven, but AstraZeneca was found in…

8 Mar 2026

Shield Therapeutics: corporate website promoted Feraccru to the public and promoted unlicensed pipeline products (AUTH/3037/4/18)

Shield’s corporate site contained publicly accessible promotional content for Feraccru and promotional descriptions of unlicensed pipeline products. PMCPA…

8 Mar 2026

GrΓΌnenthal: Versatis budget impact brochure misled on β€œTotal NHS cost” comparison (AUTH/1959/2/07)

A Versatis budget impact brochure compared β€œTotal NHS cost” vs gabapentin but didn’t clearly define what costs were…

8 Mar 2026

AUTH/2967/8/17 – Consultant v Shire: Omission of prescribing information and other obligatory information (No breach / out of scope)

Complaint about omission of prescribing information/obligatory information. PMCPA concluded no breach and that the matter was outwith the…

8 Mar 2026

Pfizer: Champix GP referral tear-off pad seen by patients promoted a POM and undermined GP prescribing (AUTH/2023/7/07)

A Champix GP referral letter pad used by smoking cessation advisers/pharmacists was handed to patients to take to…

8 Mar 2026

AUTH/2401/4/11: Anonymous v Meda – Promotion of Rhinolast (No breach; outwith scope)

PMCPA case AUTH/2401/4/11 (Anonymous v Meda) about promotion of Rhinolast. The matter was ruled outwith the scope of…

8 Mar 2026

AUTH/3288/12/19: NHS Worker v Biogen β€” alleged promotion by an MSL at a social event (No breach)

Anonymous NHS worker alleged a Biogen MSL promoted Tysabri to an MS patient at a wedding. Panel found…

8 Mar 2026

AUTH/3381/9/20: Boehringer Ingelheim – Trajenta digital banner ad (no breach)

Complaint about Trajenta online banner claims (β€œbroad range”, β€œunique convenience”) and legibility of prescribing info link. Panel found…

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