Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

Pfizer breached ABPI Code over Prevenar 13 leavepiece implying a β€œnew indication” in HIV (AUTH/2483/2/12)

A Prevenar 13 leavepiece prominently linked HIV to a β€œNew Indication”, implying a licensed HIV indication and omitting…

8 Mar 2026

Almirall meeting invitation for Eklira Genuair: PMCPA found it was clearly promotional (no breach)

A pharmacist said an Almirall COPD guidelines meeting invite blurred education vs promotion. PMCPA ruled the invite/meeting were…

8 Mar 2026

AUTH/2789/8/15: Roche/PMCPA Director v Merck Serono β€” CDF presentation alleged to breach undertaking (No breach)

Roche alleged Merck Serono breached a prior PMCPA undertaking via a Cancer Drugs Fund presentation of Erbitux trial…

8 Mar 2026

AUTH/2713/5/14: Chief Pharmacist v Eli Lilly β€” Strattera nurse speaker engagement (No breach)

An NHS chief pharmacist alleged a Strattera nurse speaker contract looked like inducement/seeding research and queried disclosure. PMCPA…

8 Mar 2026

AUTH/2919/12/16: Anonymous (non-contactable) v Merck Sharp & Dohme β€” no breach (representative conduct allegation)

Anonymous GP alleged an MSD representative brought her daughter to meetings. MSD found no record of any complaint.…

8 Mar 2026

Sanofi breached ABPI Code over Toujeo β€œLatest Data” app implying hypoglycaemia benefit from clamp-study PK/PD data (AUTH/2951/4/17)

Toujeo iPad β€œLatest Data” app design and training encouraged linking clamp-study PK/PD variability data to reduced hypoglycaemia. Panel…

8 Mar 2026

AUTH/1962/2/07: PCT adviser v AstraZeneca – Symbicort budget impact model presented to practice managers (no breach)

A PCT adviser challenged AstraZeneca’s Symbicort budget impact presentation to GP practice managers and meeting sponsorship. Panel found…

8 Mar 2026

PMCPA AUTH/3006/12/17: Director v Lilly (Trulicity) – clinical trial disclosure

PMCPA case AUTH/3006/12/17 (Director v Lilly) concerning clinical trial disclosure for Trulicity. Outcome: No breach; matter was outwith…

8 Mar 2026

AUTH/3131/12/18: Anonymous (non-contactable) v Napp β€” social media meeting adverts and sponsorship disclosure (No breach)

Complaint alleged Facebook/Twitter meeting adverts lacked sponsorship statements and reached the public. Panel initially found a Clause 22.4…

8 Mar 2026

AUTH/2188/12/08: General Practitioner v Ashfield In2Focus (Conduct of a representative) – No breach (outwith scope)

PMCPA case AUTH/2188/12/08: complaint about conduct of a representative. The matter was ruled outwith the scope of the…

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