Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2141/7/08: Novo Nordisk v Sanofi-Aventis – Promotion of Lantus (24-hour efficacy and hypoglycaemia claims)

Complaint about Lantus promotional leavepieces and a mailer. Issues included β€œ24-hour efficacy” wording and comparative hypoglycaemia claims based…

8 Mar 2026

AUTH/2176/10/08: Nurse v Schering-Plough β€” alleged confidentiality breach in NHS infusion service programme (No breach)

A nurse alleged she was suspended for refusing to share confidential unit/customer data from an infusion service facilitation…

8 Mar 2026

AUTH/2289/12/09: Merck Sharp & Dohme v Alcon β€” Azarga β€œcomfort” leavepiece and over-emphasis claims

Alcon’s Azarga leavepiece repeatedly used β€œcomfort/comfortable”. Appeal Board allowed the comparative β€œSignificantly more comfortable than Cosopt” claim (with…

8 Mar 2026

AUTH/2979/9/17: Anonymous non-contactable complainant v PharmaMar

PMCPA case summary: Anonymous non-contactable complainant vs PharmaMar (AUTH/2979/9/17). Case details, clauses, outcome and sanctions were not stated…

8 Mar 2026

Takeda misleadingly implied generic losartan was a black triangle medicine in ARB heart failure ad (AUTH/2367/10/10)

A two-page Amias ad compared ARBs in heart failure and marked losartan as a black triangle drug. PMCPA…

8 Mar 2026

AUTH/2055/10/07: UCB Pharma advertorial in The Times supplement promoted POMs to the public (Keppra, Neupro)

UCB voluntarily admitted a paid advertorial in a Parkinson’s Disease supplement distributed with The Times that named Keppra…

8 Mar 2026

Astellas breached Clause 7.2 after Qutenza β€˜consensus statement’ insert implied independent/NICE-backed positioning

A Qutenza journal insert styled as a β€˜consensus statement’ and β€˜adapted from NICE’ was ruled misleading: funding/organisation by…

8 Mar 2026

AUTH/2572/1/13: Ex-employee v AstraZeneca – Seroquel investor presentations and weight-gain claims (No breach)

Ex-employee alleged archived investor presentations made false/imbalanced claims about Seroquel and weight gain. Panel and Appeal Board ruled…

8 Mar 2026

Pierre Fabre voluntary admission: uncertified sales briefing materials and pipeline promotion (AUTH/3012/1/18)

Pierre Fabre admitted multiple ABPI Code breaches after using and emailing uncertified cycle-meeting materials for Toviaz, including misleading…

8 Mar 2026

AUTH/2672/11/13: Member of the public v Merck Sharp & Dohme (clinical trial disclosure – Brinavess, Sycrest, Victrelis) – No breach

A member of the public alleged MSD failed to disclose clinical trial results on time for Brinavess, Sycrest…

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