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Cases selected for the AskAnzal weekly PMCPA insight newsletter
Complaint alleged advertising of an unlicensed medicine. PMCPA recorded no breach because the matter was outwith the scope…
PMCPA found Ilumetri website headline claims on dosing, efficacy and QoL misleading/unsupported (Clauses 7.2, 7.4) and ruled high…
A Cortiment rotating banner used the strapline “For flaring mild to moderate UC patients”, which the Panel said…
Sanofi’s Toujeo DoubleStar slide deck wrongly claimed “fewer prescriptions”. PMCPA ruled the claim misleading and unsubstantiated, and found…
Anonymous employee alleged Toujeo/Suliqua “advocate” programme induced prescribing and misused HCP data. Panel found no inducement/GDPR breach, but…
PMCPA found Novartis breached the ABPI Code over an Entresto nurse podcast: an unsubstantiated ‘energy’ claim, ‘best’ implying…
GSK’s HCP webpage/video used an NMA to headline “greater exacerbation reduction” vs other COPD SITTs. PMCPA ruled the…
Complaint alleged GSK staff ‘likes’ on LinkedIn posts about US FDA approval of momelotinib promoted a POM to…
Anonymous health professional alleged GSK sales aids promoted Trelegy for patients inadequately treated on multiple-inhaler triple therapy (MITT).…
Complaint about Lantus promotional leavepieces and a mailer. Issues included “24-hour efficacy” wording and comparative hypoglycaemia claims based…
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