Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/2859/7/16: Health Professional v AstraZeneca (alleged promotion to the public) – No breach

Complaint alleged AstraZeneca’s exhibition stand at a restaurant meeting was visible to the public. Panel found insufficient evidence…

8 Mar 2026

AUTH/2959/5/17: Patient recruitment β€˜finder’s fee’ for market research email (Bayer) – No breach

A health board complained about a market research recruitment email offering a β€˜finder’s fee’ for AF patient interviews.…

8 Mar 2026

Lilly v Novo Nordisk: Levemir advertorial breached Code over β€˜weight advantages’ claim (AUTH/2045/9/07)

A Pulse β€˜Advertisement Feature’ for Levemir wasn’t disguised promotion, but weight-loss messaging from an uncontrolled observational study was…

8 Mar 2026

AUTH/1870/7/06: Amgen v Roche – NeoRecormon congress materials and misleading comparative/guideline claims

Roche’s NeoRecormon congress panel/brochure used a β€œ24% dose reduction vs darbepoetin alfa” and Hb target messaging based on…

8 Mar 2026

AUTH/1848/6/06: Janssen-Cilag held responsible for PR agency offering Β£200 to journalists to attend NICE hearing

A PR agency working for Janssen-Cilag offered journalists Β£200 to attend a NICE appeal hearing. Janssen-Cilag said it…

8 Mar 2026

Lilly ED TV disease-awareness campaign: no breach (AUTH/1864/7/06)

A member of the public challenged a Lilly erectile dysfunction TV advert as illegal public promotion. PMCPA found…

8 Mar 2026

AUTH/2895/11/16 – Director v Boehringer Ingelheim (Giotrif): Clinical trial disclosure

PMCPA case AUTH/2895/11/16 (Director v Boehringer Ingelheim) concerning clinical trial disclosure for Giotrif. Outcome: No breach; matter was…

8 Mar 2026

AUTH/3194/4/19: Anonymous v GlaxoSmithKline (sponsored COPD therapy review service) – No breach

Complaint alleged a third-party email linked GSK-sponsored COPD therapy reviews to β€œclient product/therapy priorities”. Panel and Appeal Board…

8 Mar 2026

Novartis breached Code over third‑party video series seen as pre‑licence promotion of inclisiran (AUTH/3400/10/20)

Novartis-funded third‑party β€œmedical education” videos were ruled promotional for unlicensed inclisiran, lacked clear sponsorship disclosure and certification, and…

8 Mar 2026

Tillotts: β€œCorporate announcement” in BMJ ruled promotional for Dificlirβ€”missing prescribing info and AE reporting

BMJ ad framed as an acquisition announcement for Dificlir was ruled promotional. It lacked prescribing information and an…

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