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Cases selected for the AskAnzal weekly PMCPA insight newsletter
ESMO booth materials for Navelbine were in scope of the UK Code. “Rare cumulative toxicity” and “easily manageable…
Merck Serono’s UK press release on FIRE-3 claimed Erbitux extended survival by 7.5 months. PMCPA found the headline,…
Anonymous complaint alleged off-label promotion of COPD inhalers for exacerbation reduction. Panel found some materials acceptable in context,…
A hospital consultant received a Qtern promotional email via a third-party network without valid prior permission. The Panel…
A consultant complained about unsolicited Grazax emails. PMCPA found no explicit opt-in for promotional email and that launch-period…
Sunday Times alleged nurses were paid/bonused to influence prescribing. Panel found most audits acceptable, but breached the Code…
Complaint about celebrity comments praising Levitra in BBC and Saga online articles linked to SortEDin10. PMCPA ruled celebrity…
The Sun alleged Abbott reps attended a Glasgow gay bar with a hospital consultant. Panel found hospitality/Clause 2…
Anonymous employee complaint about Leo’s dermatology MSLs. Panel found some MSL speaker-meeting activity was promotional, so MSLs should…
A UK health professional alleged GSK’s public Anoro Ellipta webpage promoted a POM and encouraged requests for treatment,…
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