Category: PMCPA Case of the Week

Cases selected for the AskAnzal weekly PMCPA insight newsletter

8 Mar 2026

AUTH/3771/6/23: Complainant v GSK β€” NICE COPD algorithm on Trelegy webpage alleged as disguised promotion (No breach)

Complaint alleged a NICE COPD treatment algorithm on a Trelegy promotional webpage indirectly promoted Anoro/Relvar without prescribing information.…

8 Mar 2026

AUTH/3805/7/23: ViiV dating-app Apretude advert seen in UK – Appeal Board found out of scope, no breach

A US-only Apretude in-app advert was briefly visible to UK users after geo-restrictions failed. Panel initially found a…

8 Mar 2026

Allergan v Merz Pharma UK Ltd: Xeomin promotion claims on complexing proteins and dosing ratio

Allergan challenged Xeomin promotional claims in a BMJ ad, leavepiece and conference stand panels. The Panel ruled some…

8 Mar 2026

Novo Nordisk diabetes supplement in The Times: pre-licence promotion of liraglutide to the public

A Times diabetes supplement funded and editorially controlled by Novo Nordisk included an interview describing liraglutide trial benefits.…

8 Mar 2026

AUTH/2231/5/09: Bayer v Boehringer Ingelheim – medical information letter and congress stand promoted Pradaxa off-label

Boehringer’s medical information letter and a β€œscientific” congress stand were found to promote Pradaxa (dabigatran) for unlicensed indications…

8 Mar 2026

Anonymous v Sanofi-Aventis (AUTH/2344/8/10): Rep asked consultant to countersign shotgun licence during hospital discussion

A Sanofi-Aventis rep asked a hospital consultant to countersign a shotgun licence renewal form during/around product discussion in…

8 Mar 2026

AUTH/2965/8/17: Anonymous employee v Biogen β€” bonus scheme and β€œundue proportion” (No breach on appeal)

Anonymous employee alleged β€œhuge bonuses” and incentives for field staff. Panel initially found breach of 15.7 and 9.1…

8 Mar 2026

AUTH/3098/9/18: Director v A Menarini (clinical trial disclosure) – No breach

BMJ analysis suggested Menarini had unreported EUCTR trial results (69.6% disclosed). PMCPA found most trials had no UK…

8 Mar 2026

GP complaint about alleged disguised promotion at renal referral meeting (Trajenta) β€” Boehringer Ingelheim & Lilly (AUTH/2520/6/12, AUTH/2521/6/12)

A GP alleged a renal referral education meeting was disguised promotion of Trajenta (linagliptin). The Panel found insufficient…

8 Mar 2026

Pfizer: ISU urology meeting in Belfastβ€”5-star venue and social programme created unacceptable impression (Clause 9.1 breach)

Pfizer Ireland exhibited at an ISU meeting in Belfast held at a 5-star hotel with golf and a…

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